product is big ia
DESCRIPTION
Thirteen years ago Gayle Curtis likened a “Big Information Architect” to “an orchestra conductor or film director, conceiving a vision and moving the team forward.” In the meantime, different-sized IAs gave way to UX designers, but in some shops there is another central role: product manager. What you may be surprised to learn is that a substantial part of a product manager’s job is…information architecture. Describing a landscape, ecosystem, or roadmap and communicating a set of goals and priorities requires the exact meaning-mapping skills that IA is all about. This panel features three people trained in IA and UX who are now filling a product role, to discover whether this parallel between “big” IA and product holds in other contexts, to discuss potential career paths, and to take questions from an audience that might be intrigued by the relationship.TRANSCRIPT
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PRODUCTIS THE NEW
BIG IA
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PRODUCTIS THE NEW
BIG IA
#ProductIsBigIA
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OUR PANEL
BRYCE GLASS @BRYCEGLASS(MANTA)
DONNA LICHAW@DLICHAW(GROVO)
CHRISTIAN CRUMLISH, MODERATOR@MEDIAJUNKIE(CLOUDON)
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ORIGIN STORIES
WHY’D YOU DO IT?
WHY MAKE THE SWITCH?
WHAT WAS THE PROBLEM?
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BRYCE GLASS
YOU SEEM TO KNOW WHAT YOU’RE DOING
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DONNA LICHAW
“I DON’T THINK SO”
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CHRISTIAN CRUMLISH
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QUESTIONS
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WHAT IS A PRODUCT MANAGER?
ENGINEER, ENGINEERING MANAGER
MBA, BUSINESS INTELLIGENCE ANALYST
PRODUCT MARKETING MANAGER
PROJECT MANAGER WITH ADDED RESPONSIBILITY
PRODUCT OWNER IN A SCRUM PROCESS
UX/DESIGN-CENTERED PM
INDUSTRIAL PRODUCT MANAGER
1998-ERA "PRODUCER"
“THE CEO OF THE PRODUCT”
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HOW MUCH INFORMATION ARCHITECTURE IS THERE IN A PRODUCT MANAGER’S JOB?
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WHAT ELSE DO PRODUCT MANAGERS DO?
ANALYTICS (GOOG ANALYTICS, OMNITURE, APP ANALYTICS, ETC.)
BUSINESS ADMINISTRATION (BUSINESS PROJECTIONS, P&L SHEETS, KPIS)
MOTIVATIONAL SKILLS (PROFESSIONAL CYNICS NOT ALLOWED)
???
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IS PRODUCT MANAGEMENT “THE DARK SIDE”?
ARE WE ABANDONING
UX?
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YOUR QUESTIONS?
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THANK YOU!@BRYCEGLASS
@DLICHAW
@MEDIAJUNKIE