To deliver BIG AIESEC Online

Product Development

• Understanding how we can convert DATA into action;

• Achieve costumer loyalty through Product development;

• Show that we can enhance and improve costumers experience by keeping in contact with them.

Goals:

• Net Promoter Score measures the loyalty that exists between a provider and a consumer.

• It is based on a direct question: How likely are you to recommend our company/product/service to your friends?

NPS

How does It works?

Between 100 and 75 = Excellence Zone

Between 75 and 50 = Quality Zone

Between 50 and 0 = Improvement Zone

Between 0 and -100 = Danger Zone

How does It looks like?

SimplicitySpeed in the analysesMeasurement in the long-termThe power of the tool for the planningAction Planning to Increase Number of

Costumers (Sales)Success experiences of giants as reference for

our brandSome companies using NPS:

Benefits

Why should we use NPS in OGX sector:Align EPs expectations/ Enhance EPs

experience

GET the data and then turn it into ACTION by:

SELF-SELECTED ISSUES

COMMENTS

NPS SCORE

RESPONSE RATE

% OF PROMOTERS

Using DATA for OGX product development

Why should we use NPS in ICX sector:Understand our costumers concern/ Focus the

issues of our product we need to improve

GET the data and then turn it into ACTION by:

SELF-SELECTED ISSUES

COMMENTS

NPS SCORE

RESPONSE RATE

% OF PROMOTERS

Using DATA for ICX product development

First of all cantact EPs who have already realized;

Make sure they understood the purpose of the tool and track if they answear;

Remember to always send CostumerGauge links to new Eps and explain the importance and needy;

Remember to analysis if the number of responses is representativity before judging our resultes (response rate)

ANALYSES, REFLECT ABOUT THE YOU WILL GET>>>> data into ACTION

I’m an OGX member, what should I do now?

First of all cantact trainees who have already realized;

Make sure they understood the purpose of the tool and track if they answear;

Remember to always send CostumerGauge links to new trainees at the very first moment of the X and explain the importance and needy;

DON’T FEEL DESPERATE/BLESSED before analysis if the number of responses is representativity to judge our resultes (response rate);

ANALYSES, REFLECT ABOUT WHAT YOU GOT>>>> data into ACTION

I’m an ICX member what should I do now?

Analyses the DATA that we have and reflect about what is your role on that delivered experience; Remember that you are an AIESEC Ambassador and member after all, your MoS is to deliver exchanges. Take the feeling that you’re responsible too about what’s going on, even If it is not working as weel as could be. ARE CHANGING

GUARANTEE THINGS ARE GETTING BETTER, You are responsible for that as a member and much much more as a manager. Your role is to develop your members and deliver experiences with quality, dont miss your main purpose in AIESEC: BE A CHANGE AGENT!!

I’m a B-O member what shoul I do now?

EXAMPLE: Mariazinha (EP) is insatisfied: she showed a problem in her X

Was OGX delivery problem at the follow-up moment? Was an alignment problem of the benefits that we offer in sales sector? Or was a problem on the payment moment??

Oh, Finances did not gave her money back because the photos that she sent to AIESEC Maceió didnt have the quality required and OGX sector had not aligned it could happen...

USE THE TOOL

MAKE SURE YOU UNDERSTOOD HOW IT WORKS

MAKE SURE YOUR MEMBERS KNOW ABOUT WHAT IS HAPPENING AND OUR MAIN ISSUES

I’m an AIESEC Maceio manager, what should I do now?

Thank you!

Doubts?