product labeling introduction to business & marketing
TRANSCRIPT
Product Labeling
Introduction to Business & Marketing
What to Buy?O Brand name
O Trade name for a product of service produced by a particular company
O Generic productO Plainly labeled, unadvertised products that are
sold at lower prices than a brand-name goodsO Many prescription drugs and grocery items
have generic versions
When to Buy?
OPrices change during different seasonsO Examples
O Buy air conditioner in the winter
O Buy a convertible in the fall or winter
O Buy Christmas decorations after the holiday
How Much to Pay?O Comparison
shoppingO Note prices,
features, and benefits of competing products
O The most expensive is NOT always the best!
Why Buy?O PeersO HabitO Advertising
Be SmartO Study advertisementsO Read consumer publicationsO Shop salesO Use shopping listsO Resist pressure and gimmicksO Look for product warrantiesO Read product labels
Product Labeling
O 1994-Nutrition facts became mandatory for most packaged foods
O Any food with more than one ingredient must have an ingredient list
O Fresh and raw foods not required to have labels
Label RequirementsO Nutrient amounts are listed in two ways
O Metric amountsO % Daily Values
O Required dietary componentsO Fat and Saturated FatO CholesterolO Sodium, FiberO Total CarbohydratesO Sugars, ProteinO Vitamins A and CO Calcium and Iron
Labeling RequirementsO Ingredients must
be listed in descending order by weight
OSources of some ingredients must be stated by nameO Ex- macaroni is
made from flour
DatesO Pull or “Sell By”- last
day the product can be sold product is good for a few days after this date
O Pack date- this is when the food was packed or processed
O Expiration date- last date a food can be eaten
Label ClaimsO Nutrient Content
Claims differ from Nutrition Facts
O Products must meet strict nutrition requirements before they can make these claims
O The government strictly defines terms like
O Free, low, high, reduced, less, fewer
Label Claim Requirements
Nutrient Content Claim Definition
Calorie Free Less than 5 caloriesLow Calorie 40 calories or lessLight or Lite 1/3 less calories or 50% less fat
Fat Free Less than .5 grams fatLow fat 3 grams or less of fatSugar free Less than .5 grams sugarsHigh fiber 5 grams or more
ActivityO Complete assignment