PRODUCT LINE AND

PRODUCT MIX

HASSAAN JAMIL #14945

SHEHROZ ADIL #10833

PRODUCT LINE

Collection of products, offered by a firm,

that satisfy similar needs for different

audiences

Expanding product line helps company to

survive in competitions

Multinational companies generally have

large product line

PRODUCT MIX

Set of all product offered for sale by a

company

It consist of various product’s line

Any companies product mix has four

dimensions

◦ Width

◦ Length

◦ Depth

◦ Consistency

DIMENSIONS OF PRODUCT

MIX Width is number of different product lines

carried by company

Length is total number of items in the product mix of the company

Depth is assortment of size, color and models offered in each item of a product line

Consistency refers to relationship of various product line either in their end use, production requirement distribution channel or other way

IMPORTANCE

• Inventory Management

• Providing Focus

• Customer Needs & Loyalty

• Business Image

• Life Cycle

EFFECTIVE PRODUCT LINE

Know Your Product's Life Cycle

Four Steps to Expansion

PRODUCT LINE OF

NESTLE’• Ambient Diary (Milkpak,Cream,Nesvita,Nido,Everyday)

• Chilled Diary (Yogurt,Raita,Actiplus,Riwayati Mazaa)

• Beverages (NesFruta & FrutaVitals)

• Bottled Water (Nestle Pure Life)

• Culinary and Foods ( Maggi & Yumm power)

• Baby Food ( Cerelac 1&2)

• Breakfast Cereals (KOKOCrunch, Milo, Fitnesse,

CornFlakes)

• Coffee (Classic, Gold, 3in1)

• Confectionary (Cruch & Kitkat)

• Nestle Professional

FUTURE FORECAST

From 1988 and after acquiring management of MilkPak. Nestle Have

specific targeting the basic Necessities of the people starting of from

Dairy items they have led their business with quality and lucrative

products with ultimate consistency in their taste and product image

getting stronger and stronger everyday.

For Future they have no concept of product decline they do believe to

revive them up whenever it’s starting to get weak in the market with a

stronger promotion and something that’s out of everyone’s league

(competitors).

We haven’t got any record of their product which have declined in the

recent past as they have been accurate in selecting their market with

their strong vision to provide healthy foods items that’s your need from

start till the end of the day.

RECOMMENDATIONS

It is essential to research before having an

idea of the market about your product but

Nestle had been slow in some of it’s

product introduction while the testing and

research took a little too much time as

compared to the competitors which had led

some setbacks for one of te product line of

Maggi Noodles (Culinary and foods).

We would recommend to have an clinical

edge in their research department as well

because they have trend to set the level of

everyone of their product line whe it comes

to quality of lucrative products as it is the

only thing that they offers.

THANK YOU FOR YOUR

TIME!