product management 101
TRANSCRIPT
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WHAT IT TAKES TO CREATE A
WORLD-CLASS PRODUCT
Deepak Goel www.karmacircles.com/deepak
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MY JOURNEY
➤ Sr. Product Manager at
Microsoft
➤ Director Product Management
at Coupons.com
➤ Chief Product Officer at
IndiaHomes
➤ Chief Product Officer at
Packback
➤ CEO at KarmaCircles
➤ Experience across product
types (consumer, enterprise,
mobile, social & platform)
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WHAT IS A PRODUCT?
➤ Solves a specific problem
➤ Has success metrics
➤ Scalable
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PRODUCT MANAGER
➤ Builds and launches new
products
➤ Refines existing products
➤ Partners with design and
engineering
➤ Accountable with little to
no authority
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SKILLS IT TAKES
➤ Understands human
psychology
➤ Knows what’s the next big
thing
➤ Dreams big but feet on the
ground
➤ Decisive
➤ Data-driven
➤ Leadership skills
➤ Technical skills
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HOW TO CREATE?
➤ Form strong opinion about
various market trends
➤ Understand your
customers
➤ Leverage your core
competence
➤ Satisfy demands of
existing customers
(internal and external)
➤ Learn from competition
< = >
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BE MINDFUL
➤Are you truly creating
value?
➤You may or may not be
user of your product
➤Launching a product isn’t
success
➤Adding new features
doesn't necessarily mean a
better product
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THINK PURPOSE
➤ Think Hard
Don’t think incremental.
➤ Think Failure
Great products may fail.
➤ Think Death
All we can leave is what
we can pass on.
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[email protected] www.karmacircles.com/deepak
www.karmacircles.com
@karmacircles
fb.com/thekarmacircles
linkedin.com/company/karmacircles
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