product management career planning: set your path
TRANSCRIPT
Who Are You? Where are You Going? Develop Your Career Plan
www.pragmaticmarketing.com
www.spatiallyrelevant.org
@spatially
…the workforce…
Inqu
isiti
ve
observer
Patt
erns
…curious…
Lemonader
…influence and engage…
What y’all doing in tech?
Top 10 Software Roadmap Trends
Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
Activities?
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
Source: 2011-2012 Pragmatic Marketing Annual Survey
what do you want to know more about?
“market research techniques”
“Motivating sales reps”
“My customers and their customers”
“how to measure marketing success”
“Finance (yuck!)”
“My competition”
Source: 2010-2011 Pragmatic Marketing Annual Survey
Compensation
…role…
Source: 2010-2011 Pragmatic Marketing Annual Survey
Role Base salary
Director $124,812
Product Manager $100,964
Product Marketing Manager $96,470
Product Owner $104,701
Technical Product Manager $91,841
Program Manager $99,716
Analyst $77,757
…experience…
Experience Base salary
Less than 1 year $98,968
1-2 $93,383
3-5 $98,628
6-10 $103,969
11-15 $113,374
More than 15 $121,734
Source: 2010-2011 Pragmatic Marketing Annual Survey
Where Are You Going?
…mobile workforce…
Source: 2011-2012 Pragmatic Marketing Annual Survey
Executive
2010-2011 Annual Survey
Director AGE: 42 EXPERIENCE: 5-10 Yrs
AGE: 44 EXPERIENCE: 10+ Yrs
Career Path Profiles
39 yrs old EXPERIENCE: 3-10 Yrs
xManagers
What is Your Path?
Technical
Marketing
Strategic
What are your strengths? 1
Where do you want to go? 2
What’s your plan? 3
Who Are You? Where are You Going? Develop Your Career Plan
www.pragmaticmarketing.com
www.spatiallyrelevant.org
@spatially