product partnerships
DESCRIPTION
Product Partnerships. J412/512 US Film Industry Nov 7, 2013. Product Placement. What do you think about product placement in movies? Write down a few examples…. http:// www.youtube.com / watch?v =KjB6r-HDDI0 . Product Placement Merchandising Cross Promotions and Tie-ins. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/1.jpg)
Product PartnershipsJ412/512 US Film Industry
Nov 7, 2013
![Page 2: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/2.jpg)
Product PlacementWhat do you think about product
placement in movies?
Write down a few examples…
![Page 3: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/3.jpg)
Product Placement
Merchandising
Cross Promotions and Tie-ins
http://www.youtube.com/watch?v=KjB6r-HDDI0
![Page 4: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/4.jpg)
The Ford Mustang and I Am Legend
https://www.youtube.com/watch?v=AbcnWCJORIs
![Page 5: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/5.jpg)
Top brand = Apple(followed by Nike, Chevrolet and Ford)
When product placement is faked?
Fictional brands brought into existence?
Is no product placement possible?
Product Placement
![Page 6: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/6.jpg)
Marketing CampaignsPartial case studies
![Page 7: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/7.jpg)
![Page 8: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/8.jpg)
![Page 9: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/9.jpg)
The Lorax What is this book
about?
Turning into a movie
Produced by Universal Studios
How to promote?
![Page 10: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/10.jpg)
Nearly 70 partners• Mazda Crossover SUV,
Whole Foods, Stonyfield Farm, HP, Doubletree Hotels, IHOP, Seventh Generation, etc.
Article: http://www.motherjones.com/blue-marble/2012/02/lorax-blowing-smogulous-smoke
http://www.youtube.com/watch?v=gjRisj1vaDo
![Page 11: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/11.jpg)
Petition “We were excited for The Lorax
movie to come out in March, but when we went to the movie website, there was absolutely nothing about saving the Earth which is what Dr. Seuss wanted us to learn. The site is more about selling tickets. The trailer did not include much about the environment, either! We think Universal Pictures needs to “green up" this website.”
http://www.youtube.com/watch?v=io_JAgY6NWE&feature=youtu.be
![Page 12: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/12.jpg)
Man of Steel• Produced by
Warner Bros.
• Most product partnerships ever
• $225 million budget
• $160 million in product partnerships
![Page 13: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/13.jpg)
![Page 14: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/14.jpg)
![Page 15: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/15.jpg)
![Page 16: Product Partnerships](https://reader036.vdocument.in/reader036/viewer/2022062310/56816147550346895dd0c389/html5/thumbnails/16.jpg)
"When filmmakers care most about the products they hawk, audiences will stop
caring about the films.... The more a movie resembles a plaything or a theme park ride, the more easily it is cloned and copied until
it loses any compelling spirit of its own.”
Janet Maslin (New York Times, May 2, 1999)