product portfolio & sales funnel
Post on 22-Oct-2014
1.589 views
DESCRIPTION
TRANSCRIPT
![Page 1: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/1.jpg)
/ product portfolio &
sales funnel
How to attract new customersand grow them
![Page 2: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/2.jpg)
/ the sales funnel
![Page 3: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/3.jpg)
/ the sales funnel
What turns prospects into leads?
What turns leads into hot leads?
What turns hot leads into customers?
What turns customers into clients?
What turns clients into lasting relationships?
![Page 4: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/4.jpg)
/ the product funnel
Introduction
Core
Add on
Package
Premium
![Page 5: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/5.jpg)
/ introduction products
Reduced versions
Part delivery
Test versions
Giveaways and free versions [turn prospect into user]
![Page 6: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/6.jpg)
The purpose of
introduction products is to
make people buy, who
wouldn’t otherwise buy.
![Page 7: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/7.jpg)
/ core products
The core products of our business concept.
Different versions for different targetgroups.
Different price categories.
![Page 8: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/8.jpg)
The core products are the
basis of our business
![Page 9: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/9.jpg)
/ add on products
Products to enhance the use of the core products and give extracustomer value.
Fx bag, memory, batteries, lensesetc. for cameras.
![Page 10: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/10.jpg)
Add on products should
give you an opportunity to
sell more when customers
buy a core product – or
give you a reason to send
new offers.
![Page 11: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/11.jpg)
/ packages
Packages are groups of core productsand maybe add on products sold as a complete package – often with a discount.
Fx Microsoft Office, Adobe-packages.
![Page 12: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/12.jpg)
Packages will make
customers who trust you
buy more than if they had
to buy products one by
one.
![Page 13: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/13.jpg)
/ premium products
Your absolute top luxury products for people who can afford it.
Fx Rolex or Breitling in a watch shop.
![Page 14: Product portfolio & sales funnel](https://reader035.vdocument.in/reader035/viewer/2022081805/5447610fb1af9f1f098b466f/html5/thumbnails/14.jpg)
Premium products show
what you are capable of
and give customers an
opportunity to show
themselves off.
Doesn’t have to sell much.