Premium Presentations

Romanian DelegationPRESENTATIONPRODUCT

# Page

PRE-PRODUCTION

The brainstorming session told us that a revision of existent models of advertising and marketing should be consideredANALYSIS OF OLDER MODELSA session meeting with the students involved in the project about what products should be worked onTHE `BRAINSTORMING

# Page

2

BRAINSTORMING

- Virtual CNI App- Launching a special issue of HIGHLIGHTS magazine- An improved brochure to promote CNI and its educational programs- Several products carrying the official symbols of CNI- A short film about National College Iasi(Promoting Our School)Brainstorming key ideas

# Page

Using digital platforms we questioned students and their parents about how CNI is reflected in their eyes and through which channels so we were to determine how to promote the new productsQUESTION THE STUDENTS AND THE PARENTS ABOUT THE VISIBILITY OF THE HIGH SCHOOLAfter conducting these studies we concluded that CNI has a significant impact in the eyes of the market segment targeted by our product ideas. Also we found out that specific school subjects products and events had an even higher recognition among both the students and the parentsSTACKING THE INFORMATION

GATHERING PRODUCT IDEAS

STUDENTS WERE FOUND TO BE CLOSER TO SOCIAL MEDIACNI SEEMED TO BE KNOWN MOSTLY FOR ITS EXTRACURRICULAR ACTIVITIESTHE MAIN INFORMATION SOURCE APPEARED TO BE THE SITE(ex. : https://docs.google.com/forms/d/1iANKZWOjxCEcpRoV76MKFU3SExyHps40XMrbq4w2_pI/viewform )

# Page

4

Showcasing and distributing the productsAwaiting response from the beneficiariesSHOWCASING

FINISH

Actually start working on the products. TAKING ACTION

# Page

5

PRODUCTS TURN TO TASKS

VIRTUALCNI

# Page

6

VIRTUAL CNIHaving a new, innovative way of promoting our school, through a device used by the majority of people (mobile apps), thus guaranteeing its popularityThe use of one of our team members expertise in technology (Madalina)REASONACTIONSInforming ourselves about the process of designing an app, gathering the necessary materials and funding;

A virtual App, to showcase our school, National College IasiCONCEPT

Task 1

# Page

7

VIRTUAL CNIDIFFICULTIESThe inability to procure circular cameras, essential for the process of creating panoramic scenes

Lack of fundingOUTCOME: The inability to procure circular cameras, essential for the process of creating panoramic scenes;

Lack of time and human resources

CONCLUSION: While we terminated the concept, we learned to improve our time-management skills and focused on other ideas

# PagePROMOTIONAL PRODUCTS

Task 2Having actual, usable products, personalized with the official symbols of National College IasiREASONSeveral unique promotional objectsCONCEPT

Gathering funding for said productsCreating the products and handing them out, in order to be evaluated by popularityACTIONS

Researching the students opinions on the conceptBrainstorming for ideas and voting for the best onesResearching for ways to personalize the chosen products

# Page

9

CHOOSING THE PRODUCTSWe created a poll, using facebook.com, to determine which products will be created. We then chose the products by popularity and by the applicability of the conceptWe found a website specializing in personalizing products shatter.roWe chose a universal pattern, based on our schools symbols and colors, to be printed on every productThe team then visited the companys headquarters and ordered the productsPROCESS

# Page

10

PROMOTIONAL PRODUCTS - OUTCOMEWhile the time we had to complete the task was very limited, the final product was a success, and gained plenty of popularity with the students.

# PageA 3rd issue of a students magazine, written in English

HIGHLIGHTSMAGAZINE

Task 3

CONCEPTWe wanted to design and make a new, creative product, following the success of three other magazines sustained by the highschool: ALECART, Spre Lumina, L.A.S.E.R.;REASON

Working time: Approx.. 2 weeks

ACTIONSGathering articles for the magazine from studentsCorrecting and editing the materialDesigning the visuals of the magazinePrinting and registering the magazinePresenting the final material

# PageThe latest issue of Spre Lumina, the official school magazine, that has gained prestige and praises.

MODELSSPRE LUMIN

# Page

Latest of the many awarded issues of ALECART a magazine which engages high school students in the cultural life

MODELSALECART

# Page

We wrote and received texts on various topics; The texts were corrected and rewritten by our editing team. Then, we triaged the texts into the 5 existing sections of the magazine.

CORECTING AND EDITING

DIFFICULTIESHaving little time to edit the magazine, we rushed the correcting, leaving many grammar mistakes;

# PageWorking as a team with all the writers;Respecting the deadline(about three days, leaving a week and a half for editing)Selecting the material in order for it to be original, attractive, and representative of our educational programme;OBJECTIVES

CORRECTING AND EDITING

# Page

16

DESIGNING THE VISUALSIt was a very time-consuming processRespecting strict measurements and rules for every page for the content to fit (and eventually fit the engaged design line)OBJECTIVESCreating an original design and maintaining the design line of the previous issuesRespecting the deadlineDIFFICULTIES

# Page

17

SHOWCASINGHIGHLIGHTSThe final prints were showcased in a presentation with an audience of 60 people; The editing team thoroughly examined the content and showed the pages to the audience. Their feedback was a highly positive one, and the product was considered a success.

The laptop and projector were functioning poorly;We had little time to prepare our speeches;The audience was not varied, making their feedback inconclusive;DIFFICULTIES

# Page

The task was completed successfully, and the magazine was very popular with the students of National College Iasi. The deadline was respected.Overview

OVERVIEW OF THE PRODUCT

We forgot to place essential details in the magazine, and also had issues with printing it.Downsides

We learned to work in teams, finish and perfect a product, and successfully present it.Conclusion

# Page

CONCEPT An improved, modernized brochure for CNIREASON The need for a creative, attractive product, in order to smartly present our school:ACTIONS

BROCHUREDesigning the templateChoosing the images, quotes and mottos that best represent National College IasiPrinting the brochure and distributing itGathering feedback on the new and improved promotional product

# PageSHORT FILM

An interactive, creative way to thoroughly describe and show the many features CNI and its educational programmesREASONACTIONSWriting a script that would suit the students involved;Choosing scenes that clearly represent CNI;Filming the students and the school groundsEditing the short filmPresenting the product to the studentsGathering feedback and drawing conclusionsA short film, showcasing our school and our studentsCONCEPT

# Page

21

OVERVIEW

Logistical and management matters of this phase of product promotion. Management of the team implicated, communication and other technical details

# PageTRACKING TASKSWe used digital platforms for helping us in tracking the staff and the progress of these tasks. Phasing out was our biggest concern regarding this part of Product PromotionTRACKING DONE WITH THE HELP OF A DATABASE

UPDTATING THE STATUS WAS DONE BY THE TASK MANAGERS

CREATIVE WEBSITE LAYOUTS

COMMUNICATION CHANNELS: FACEBOOK GROUP / GOOGLE DRIVE

facebook.com / drive.google.com

# Page

SUCCESSCEO / FOUNDER

PROMOTIONAL STATIONERYSUCCESSFULLFAILUREPRESENTATION VIDEOHIGHLIGHTS MAGAZINEFAILUREVIRTUAL CNI APPBROCHURE

# PageDIFFICULTIES / ISSUESTIME MANAGEMENT AND SUBTASK DISTRIBUTION

DVISION OF THE WORKLOAD TO COMPETENT PARTIESPRODUCTS TOO AMBITIOUS TO BE COMPLETED TECHNICAL IMPEDIMENTS OR UNPREDICTED DRAWBACKS

# PageDIVIDE TASKS TO THOSE MORE SUITED TO THEMPREDICT ISSUES AND SEEK ALTERNATIVES THEMALWAYS COMMUNICATE FREELY WITH YOUR TEAM

ALWAYS RESPECT DEADLINESTHOROUGHLY ANALYZE THE PUBLICS OPINION AND MAKE ADJUSTMENTSPLAN AHEAD AND MAKE USE OF THE SCHEDULECONCLUSIONS

# Page

THANK YOU!

# Page

# Page

28

345432432670

40 Votes40 Votes40 Votes40 Votes40 Votes40 Votes40 Votes40 Votes40 Votes

# Page

29

Male

Female

AprMarFebJan

JunMay

55%

Your textYour text

# Page

30

450 MADE BY LYNNY ICONS

GENERAL

# Page

ELECTRONICSMISCELLANEOUS

# Page

E-COMMERCEWEB

# Page

WEATHERARROWSLOCATION

# Page