members:

Vincenzo

Chiara

Pierfrancesco

Alessandra

Sharon

Mariagrazia

Celeste

Manfredi

Rossella

Alessio

Saverio

Sara

Start-up’s “S&B

Company”

Brainstorming

Research on

competitors

Marketing research

and survey

What What type of product do people

prefer ?

Who Who are our potential customers,..

what kind of people are we trying to attract…

who does it address to?

Where Where can we sell the product?

How How old are our potential

customers… how much are they prepared to

pay… what about customers’ income?

Methods:

Personal survey

(answers can be rushed, as people are often in a hurry)

Telephone survey

(few people like talking on the phone)

Postal survey

(very few people give the questionnaire back)

Observation survey

(writing down answers and observations of a group of potential customers

requires a considerable amount of time)

On-line survey: that’s the one we have chosen

CHARACTERISTICS It is very elegant, it is red with colourful

pictures, a puppet face and three

painted on it.

It is really useful and practical for

is made of non-toxic “EVA” foam rubber

and it is a waterproof bag.

It’s quite big. It’s 39 cm long,

14 cm wide and 33 cm high.

It weighs less than a kilo and it’s hand

painted.

25 € cost of the bag

20 € artist decoration

1 € paintbrushes and colours

= 46 € total expenses

It was decided to retail the bag for €

54,99 with a profit margin of about 19%.

Shipping costs are not included in the

price. They will change depending on

the country of destination.

We thought of a quite big box because we needed a safe shell to ship our bag.

First we searched for a high quality box at a quite reasonable price. We found several boxes and then we chose the one with the best price.

Then we covered it with white plastic, and finally we put the printed logo on the top and sides.

PACKAGING

PLACE

On the Net

Local shopsOnline- websites

Trade fairs

-The bag is very beautiful, amasterpiece handmade by a localartist.-The bag has a cool style, a comfortable shape and a hard-wearing material.-It is painted in many different brightcolours- It can be used all year round.-It is original.

- The bag is not suitable for all agegroups.-Other companies are producingand marketing similar products.

-We can make other products goodfor male customers.-The images on the bag make

people know about the Sicilianfolklore.-The growing number of tourists could

increase the sales of our products.

- Due to the economic crisis, adecrease in the number of touristscould cause a drop in sales-People may not understand theartistic value of the bag.- The price of the bag might be quite

high

PromotionOur best way to advertise our product:

ONLINE

PRINTED MATERIAL

PUBLIC RELATIONS

We created a free page on Facebook.

We also re-named the page with the

name of our brand: EVA’S BAG

We put our LOGO as a profile picture in our Facebook page. In the cover image, we created a collage with our photo group and the bag’s photo and we added our slogan: UNIQUE BAG FOR ORIGINAL WOMEN.We did it thanks to an Internet program called Pickmonkey, which helps people to edit pictures and create photo composition.

We created this poster by an online

program called “Poster my wall”.

We had the bag and logo’s picture, the price,

the company’s name, the slogan. We “mixed”

all together and…

we had the poster!!!

We promoted our product at Leonardo Sciascia Open Day.

The event was created in order to advertise our school, so we caught

up the opportunity to sponsor our bag.

OUR FEEDBACKSURVEY