Advertising

ADVERTISING

Facelift brand building technologies GmbH Gerhofstr. 19 | 20354 Hamburg | Germany www.facelift-bbt.com | + 49 40 2286 849 0

PRODUCT SHEET

March 2018

Advertising

The Facebook & Instagram advertising system from media professionals, for media professionals An integrated system for your social media marketing activities

The Facelift Cloud is a multi-certified software solution with all components for professional social media marketing — optimised for the most important channel, Facebook. It com-bines the eight application areas of Dash-board, Moderation, Publishing, Advertising, Engagement, Trendwatch, Social CRM and Benchmarking into a scalable enterprise solu-tion, making it possible to centrally and effi-ciently manage all marketing activities on Fa-cebook and other social channels.

Our claim: maximum usability for everyday work from media professionals

The advertising module of Facelift Cloud is a powerful system for media professionals in both agencies and companies. The Facelift “AdManager” increases the teams’ productivity by saving time and ensuring better results in your Facebook and Instagram campaigns.

Developed in close cooperation between Facelift advertising professionals and Facelift soft-ware developers to ensure all requirements and demands from everyday media work were specifically implemented in technological solutions. These solutions were then tested and used by advertising colleagues to ensure efficiency and ease of use. Using the “build — measure — learn“ principle, a powerful process-optimised and highly scalable Facebook advertising system was created. This system far exceeds the scope of service of Facebook‘s own “Power Editor“ and “Ads Manager“ tools.

The difference can be seen in everyday work: All functionalities of the Facelift Cloud are optimised for the practice of advertising professionals and are continuously updated with many useful features. Maximum usability for everyday working, process and click-optimised user flow, the automation of work steps and scalability are always in focus during develop-ment.

Features Summary

Two Facebook tools in one system: Consolidation of all prop-erties of the Facebook “Power Editor” and “Ads Manager” tools into one high-performance system Supplemented by practi-cal features for maximal usability in everyday working life: • Optimised booking

processes e.g. page post advertising

• Multi ad (set) creation process for efficient creation of multivariate campaigns

• Unique approval pro-cess for campaign vot-ing

• Automated campaign optimising with custom bidding and budget shifting algorithms

• Create, save and export individual one-click reports for every single widget

• Access to beta prod-ucts e.g. lead ads, key-word stats, etc.

• Intelligent caching methods ensure the fastest loading times

• Globally unique: Dy-namic landing pages for holistic campaign opti-misation

Advertising

Central efficiency driver to increase team productivity

• Consolidation of Facebook tools – all current and future properties of Facebook‘s own “Power Editor“ and “Ads Manager“ tools are consolidated in the advertising module of Facelift Cloud.

• Special purpose projects with optimised booking processes for different campaign goals e.g. page post ads as well as integrated comment handling.

• Own multi-ad(set) creation process – saving of internal resources through the very effi-cient creation of multivariate campaigns with just a few clicks.

• Test strategies – all possible test strategies, such as split by socio-demographic charac-teristics, can be created and applied automatically.

• Templates for creatives and targeting – advertising modules that work well can be re-used for subsequent campaigns in order to save resources.

• Bidding algorithms –adjusts the bids every hour based on performance, the budgets, the timing and many more parameters for the most efficient bidding optimisation in the target group.

• Budget shifting algorithm – ensures the automatic budget allocation between ad sets, on the basis of quantitative results, and qualitative (CPx) parameters.

• Management Dashboard – clearly arranged presentation of all relevant campaigns, re-sults and KPIs through the individually configurable Dashboard.

• Create reports – the creating, saving and exporting of individual reports via widgets is possible on campaign level, ad set level and ad level.

• Keyword Statistics – you will receive detailed insight into individual keywords within a specific targeting

• Dynamic landing pages for higher conversion rates – dynamic landing pages can be created automatically by using the integrated system on the basis of display parameters.

Multi-ad and multi-ad-set creation

Advertising

Eight advantages that the Advertising of the Facelift Cloud has to offer:

1. From advertising professionals for advertising professionals – Development based on thousands of successful Facebook campaigns from the Facelift advertis-ing team.

2. A powerful system for Facebook and Instagram advertising – all functionalities of Facebook‘s own tools, optimized and expanded with many useful features.

3. Maximum usability for the user – process and click-optimised user flow, automa-tion of work steps and high scalability.

4. Continuous further development –based on Facebook advertising products as well as requirements and needs of the user; access to beta products.

5. Direct support from Germany – over 20 employees offer support from Facelift HQ in Hamburg. The team can be reached at any time by telephone or email.

6. Open for external systems and partners – a German team of developers allows for the highest level of flexibility and responsiveness to specific customer requests.

7. Maximum security according to the banking standard through hosting on Facelift’s own servers in Germany.

8. Always Facebook-compliant – the whole system always meets the current plat-form guidelines and regulations for advertising on Facebook.

Conclusion: If you are looking for a Facebook advertising system that was developed specif-ically for the everyday work of media professionals, then the advertising module of the Facelift Cloud is the perfect tool for you.

Detailed campaign information in tables and graphs

Advertising

About Facelift With over 200 employees and more than 1,200 customers worldwide, Facelift is the leading provider of social media marketing technologies in Europe. Facelift Cloud is a multi-certified software solution with all components for professional social media marketing at enterprise level. Facelift Cloud is fully hosted in Germany as a SaaS (Software as a Service) system, is ISO 27001 certified and thus meets the highest IT security standards. Facelift is part of the official Facebook Marketing Partner Program and Instagram Partner Program.

Facelift brand building technologies GmbH Gerhofstr. 19 | 20354 Hamburg | Germany www.facelift-bbt.com | + 49 40 2286 849 0