Product Specifications&

Value Proposition

2009

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Premium single-serve Chiquita bananas • Hand selected by size & shape

• Consistently Ripe & Ready to Eat

Breakthrough packaging technology • Exclusive Stay FreshTM Pack naturally extends

storage and shelf life while providing a greater tolerance for a wider range of temperatures

• Retail outlets that receive deliveries once or twice a week can have perfectly ripe bananas every day

A profitable, fresh OPPORTUNITY• Bananas are the #1 grocery SKU and

the #1 consumed fruit1

• 42% of banana consumers say they would eat MORE bananas if they were made available wherever and whenever they want one2

• Yet 93% of bananas are currently sold through traditional formats

1 2005 US Economic Research Service2 2004 Strategyn Research

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ConventionalConventional

Package Seal Opened 7 Days after Store Delivery*

Chiquita To GoChiquita To Go

* Boxes kept at 60 F to ensure common conditions for accurate comparison

Stay FreshTM Pack

The Stay FreshTM pack is all natural and does NOT alter the bananas in any way… it simply ensures you have the best possible product available.

• Extends storage and shelf life

• Greatly increases resistance to a wider range of temperatures during transportation

• Locks in moisture to keep bananas hydrated

• Ensures best possible product by overcoming the supply chain obstacles of time, distance and temperature

Stay FreshTM technology controls the amount of O2 and CO2 within the pack, extending unopened package storage life up to 7 days over

traditional methods

Breakthrough Technology

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Addresses consumer desire for on the go healthy food options• 400 million bananas are consumed weekly and

consumers say they want more

Satisfies consumer consumption preferences

• Perfectly ripe Chiquita bananas are ready for immediate consumption

• 86% of consumers prefer to eat bananas that are all yellow or yellow with green tips1

Builds consumer confidence• Chiquita ranks highest in consumer confidence for

nutrition, quality, taste and freshness2

• Chiquita is the #1 banana brand and one of the top 10 food brands3

Perfect for Your Consumer

1 2002 Research International Banana Color Preference Study 2 Harris International ATU Study Wave 3-3 20043 2005 Harris Interactive Consumer Poll

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22 Count Product Specification

Case Pack: 22 banana singles per case

Case Weight: 9.5lb/ 9lb 8 oz (4.3kg) Case Cube: 703"

Case Dimensions: 16.00" (L) x 9.50" (W) x 5.00" (H)

Case UPC: 0 74904 00010 7

Unit UPC: 0 74904 40001 3

Pallet Count: 156 cases per pallet

Pallet Weight : 1,560 lbs. (per 156 case) Pallet Dimensions: 48" (L) x 40" (W) 80" (H)

12 cases per layer13 layers per pallet

Recommended Storage: 57° to 65° F (13° to 19°)

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NUTRITIONAL INFORMATION

NUTRITIONAL PANEL FOR A STANDARD CTG

BANANA

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VALUE PROPOSITION: Leading C-store Case Study

CTG immediately impacted sales volume and profit for a Top 5 Convenience store banner!

Leading c- store chain was unhappy with the quality and performance of its banana program.

Customer is introduced to the perfect solution: Chiquita to Go™ ripe and ready to eat banana singles, hand selected for size and shape with a patented extended shelf-life technology.

Situation

Approach

Result

To Improve banana program performance, customer switches from a conventional banana program to the Chiquita to Go™ program in 500+ stores, May 2006.

To maximize category returns, customer increases retail price from $.59 to $.79/unit.

Average monthly banana volume increased by 21%

while profit increased 25% !

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Value Proposition

 

4 Month Average Volume Per Unit Per Month Average

  Bananas Cost Retail Revenue Cost Profit

Pre-CTG 97,943 $0.20  $0.59  $57,786  $19,588  $38,198 

Post-CTG 124,367 $0.38  $0.79  $98,250 $ 47,259 $50,991

             

Difference 26,424 $0.18  $0.20  $40,464 $27,671  $12,793 

% Difference 21% 90% 34% 91% 171% 25%