product tank customer feedback 1-26-16
TRANSCRIPT
Robi Ganguly CEO, Apptentive@rganguly@apptentive
EXPERIENCES
Feedback Loops & Creating Amazing
How do you build an app that people love?
#PeopleNotUsers
Three Pillars of PM Information
The “What”
Analytics
The “How”
UX & Research
The “Why” Customer Feedback
The Consumer Connection Expectation
<1% Lifetime Interaction Rate
<.1% Mobile Lifetime Interaction Rate
The“SilentMajority”
Feedback Has a Bad Name
Relationships Begin With Listening
APPTENTIVE MODEL Roll out by Q3 2015
Changing Product RolloutsChanging Product Rollouts
Push, Pull, Discuss
DialogSmart Surveys Open-ended Feedback
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Why wait to build it, when you can have all the benefits today? New Customer Expectations
Why wait to build it, when you can have all the benefits today? A Regular Benchmark Matters
“We look at it every day as it helps (us) understand what our guests like or where we may have a problem that needs to be addressed,”
InterContinental Hotels Group’s Director of Mobile Solutions, Bill Keen
Why wait to build it, when you can have all the benefits today? Today: Feedback & Experience
The Team
