productcamp atlanta 2014 -why you should convince marketing to go agile?

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Nikki Nixon Salesloft @techmarketeratl

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Page 1: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Nikki NixonSalesloft@techmarketeratl

Page 2: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 3: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 4: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 5: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

39 Blogs

5 Infographics

2 eBooks

2 Meetup Events

1 ROI Calculator

1 Interactive Infographic

Over 5000 Social Engagements

@techmarketeratl

Page 6: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?
Page 7: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Game Plan@techmarketeratl

Page 8: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

One Week Sprints

@techmarketeratl

Page 9: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Daily Scrum @techmarketeratl

Page 10: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Share Wins With Team @techmarketeratl

Page 11: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?
Page 12: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

CustomerInsight

@techmarketeratl

Page 13: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?
Page 14: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Biggest Customer Pain Point Was Sales

Development Process

@techmarketeratl

Page 15: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Marketing Automation

Wasn’t Flexible Enough

@techmarketeratl

Page 16: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Lead Tracking Was Out of

Control@techmarketeratl

Page 17: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

No Idea What Processes Were

Effective@techmarketeratl

Page 18: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Passed This Valuable Feedback to Our

Engineers@techmarketeratl

Page 19: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Who Turned That Feedback Into Our Latest Product… SalesLoft Cadence

@techmarketeratl@Salesloft

Page 20: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

Did I Mention We Built This in 90

Days?

@techmarketeratl

Page 21: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 22: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 23: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 24: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 26: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 27: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 28: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl

Page 29: ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?

@techmarketeratl