productcamp atlanta 2014 -why you should convince marketing to go agile?
TRANSCRIPT
Nikki NixonSalesloft@techmarketeratl
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39 Blogs
5 Infographics
2 eBooks
2 Meetup Events
1 ROI Calculator
1 Interactive Infographic
Over 5000 Social Engagements
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Game Plan@techmarketeratl
One Week Sprints
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Daily Scrum @techmarketeratl
Share Wins With Team @techmarketeratl
CustomerInsight
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Biggest Customer Pain Point Was Sales
Development Process
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Marketing Automation
Wasn’t Flexible Enough
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Lead Tracking Was Out of
Control@techmarketeratl
No Idea What Processes Were
Effective@techmarketeratl
Passed This Valuable Feedback to Our
Engineers@techmarketeratl
Who Turned That Feedback Into Our Latest Product… SalesLoft Cadence
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Did I Mention We Built This in 90
Days?
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