Production Facilities

In order to create a radio commercial to a professional standard a number of production facilities are needed. Firstly the radio commercial company need to ensure that there is a library of royalty free music available to use when producing radio commercials. Here at E6 radio we have a production music library consisting of a number of pieces of music available to use when producing radio commercials.

It is also important that radio commercial production companies have a variety of pre-recorded sound effects that are available to use when producing radio commercials. We also have a library of pre-recorded sound effects to assist us when creating our own radio commercial.

There also needs to be a number of studio facilities available, including a sound proof audio booth which is usually a sound proof room with a glass window, consisting of a microphone and recording equipment to enable the voice artist to read and record their script, as well as a sound board to mix sounds together.

Another production facility needed when producing radio commercials is an editing work station which is simply a station where you can focus on editing the radio commercial and is usually a computer consisting of two monitors.

Radio commercial production companies also need to ensure that they have the relevant software:

Reaper

Is a digital audio workstation software which allows producers to:

- Record audio and MIDI from multiple inputs simultaneously- Layer recording tracks and takes over previous recordings - Edit recordings

Adobe Audition

Allows producers to record edit and create audio content and is designed to accelerate audio and deliver the highest standard for audio quality

Audacity

Audacity is a multi track audio editor and recorder allowing producers to do a number of things such as:

-Record live audio-Cut, slice copy or mix sounds together-Includes numerous effects