2019

AUTO CARE

1

Table of Contents

T R E N D SF R AG R A N C E

C O L L E C T I O N

2 3

M AR K E T

O V E R V I E W

1

2

MARKET

OVERVIEW

1

➢ A u t o C a r e

➢ C a r A i r F r e s h e n e r

➢ C a r C l e a n i n g

3

MARKET OVERVIEW

AUTO CARE

4

MARKET OVERVIEW

CAR

AIR FRESHENER

5

$5.52

$5.57

$5.47

$5.70 $5.71$5.68

$5.75$5.77

$5.84

$5.88

$5.98

$5.20

$5.30

$5.40

$5.50

$5.60

$5.70

$5.80

$5.90

$6.00

$6.10

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Vaue (

$U

SD

)

Year

Air Fresheners: Market Value(Current Year & Forecast Projection)

The last 3 years the market has been stable in market value,

but forecasts are projected to increase at a slow but steady rate.

Source: Mintel, Market Sizes

6

Air Fresheners: Retail Market by Product Type(% by Segment, North America, 2017)

Scented Candles/burners

51%

Plug in/electric20%

Aerosols13%

Car9%

Slow release7%

Source: Mintel, Market Sizes

• Scented Candles/burners are

the top selling formats in the Air

Freshener category.

• Plug-ins/Electric Fragrance

Warmers include battery

operated/automatic products for

the home.

• 13% of the market are aerosol

products, car products with

9%, & slow release at 7%.

The car air

fresheners total US

retail sales

$556 millions in 2018

7

Car Air Fresheners: Key Leaders

Source: Mintel GNPD

8

Car Air Fresheners: Package Types(#of products, North America, 2016-2018)

Blister Pack36%

Blister Card30%

Flexible21%

Bottle7%

Tub6%

Blister Pack Blister Card Flexible Bottle Tub

Febreze Car Hawaiian Aloha Vent

Clip Air Freshener

Blister Pack Packaging

Yankee Candle Car Jar Ultimate

Sicilian Lemon Odor Neutralizing

Air Freshener

Blister Card Packaging

Little Trees Sunberry Cooler

Air Freshener

Flexible Packaging

J.R. Watkins Lemon

Room Freshener

Bottle Packaging

Citrus Magic On the Go Luxurious

New Car Solid Odor Absorber

Tub Packaging

0 5 10 15 20 25 30 35

2016

2017

2018

Units

9

Car Air Fresheners: Top Product Claims#of products, North America, 2016-2018)

Source: Mintel GNPD

• Over 30% of air care products use the claim odour neutralizing.

• 20% prefer the convenience of the product being travel friendly or on the go.

• With consumers wanting to be more environmentally conscious, the demand for Environmentally Friendly, Recyclable and Refillable products is growing.

Units

Odour Neutralising30%

On-the-Go20%

Refill/Refillable16%

Seasonal7%

Limited Edition6%

Ethical - Environmentally Friendly

5%

Recycling5%

Social Media4%

Botanical/Herbal4%

Animal friendly3%

0 5 10 15 20 25 30 35 40

2016

2017

2018

Limited Edition Seasonal Refill/Refillable On-the-Go Odour Neutralising

Evolution Top 5 Claims

10

Car Air Fresheners: Top Fragrance Groups(#of products, North America, 2016-2018)

• Car air fresheners have been around for ages and almost everyone has one inside their cars. Just like any other type of air fresheners, car air fresheners are designed to keep the car smelling nice at all times and to rid the car of any nasty odors that might otherwise make the drive unenjoyable.

Fresh & Clean38%

Gourmand20%

Fantasy & Locational

22%

Floral7%

Outdoor 5%

Fruity5%

Marine3%

Source: Mintel GNPD

0 2 4 6 8 10 12

2016

2017

2018

Key Ingredients

Lavender

Vanilla

Linen

Units

11

MARKET OVERVIEW

CAR CLEANING

12

Car Cleaning: New Product Releases(#of products, North America, 2016-2018)

14

9

26

0 5 10 15 20 25 30

2016

2017

2018

Source: Mintel GNPD

Units

13

Car Cleaning: Key Leaders & Brands

Source: Mintel GNPD

14

Car Cleaning: Key Category(#of products, North America, 2016-2018)

Hard Surface Care53%

Fabric Care25%

Paper Products19%

Pest Control3%

Hard Surface Care Fabric Care Paper Products Pest Control

0 2 4 6 8 10 12

2016

2017

2018

• Year over year, hard surface cleaners rank highest in the category topping at 53% for this market category.

• Fabric Care follows with 25%, paper products at 19%, and pest control cleaners at 3%.

Source: Mintel GNPD

Units

15

Car Cleaning: Sub-Category(#of products, North America, 2016-2018)

0 1 2 3 4 5 6 7 8

2016

2017

2018

All-Purpose/Multi-Purpose Surface Care

43%

Glass Care18%

Facial Tissue14%

Conditioners & Softeners

14%

Kitchen & Multi-Purpose Paper

11%

All-Purpose/Multi-Purpose Surface Care Glass Care

Facial Tissue Conditioners & Softeners

Kitchen & Multi-Purpose Paper

Source: Mintel GNPD

• Within hard surface cleaners, all-purpose/multi-purpose cleaners dominate the market at 43%.

Units

16

Car Cleaning: Top Product Claims(#of products, North America, 2016-2018)

Source: Mintel GNPD

• Over 36% of car cleaning products claim to be environmentally friendly.

• Safety, Simplicity and Efficacy of the product are key for the consumers.

Ethical –Environmentally

Friendly36%

Toxins Free15%

Recycling15%

Ease of Use11%

On-the-Go6%

Fragrance Free5%

Sustainable Habitat/Resources

5%

Time/Speed4%

Anti-Bacterial3%

0 5 10 15 20 25 30 35

2016

2017

2018

On-the-Go Ease of Use

Recycling Toxins Free

Ethical - Environmentally Friendly

Units

Evolution Top 5 Claims

17

Car Cleaning: Top Fragrance Groups(#of products, North America, 2016-2018)

• The right scent in car products is more desirable for the interior of the car. Consumers consider this factor when purchasing auto treatments like carpet cleaner and upholstery protectants.

• Citrus is the most popular scent followed by aromas that are fresh, marine, gourmand, green/herbal, fantasy/locational, and fruity scents.

Source: Mintel GNPD

Citrus28%

Fresh & Clean27%

Marine9%

Gourmand 9%

Green/Herbal9%

Fantasy & Locational9%

Fruity9%

Citrus Fresh & Clean Marine Gourmand Green/Herbal Fantasy & Locational Fruity

Key Ingredients

Lemon

Apple

Melon

Lavender

18

TRENDS

2

➢ E x p e r i e n t i a l

➢ C l e a n & S a f e

19

EXPERIEN

TIAL

Creating Ambiance

Innovative Scent

Digital Device

Dare & Be Fun

TRENDS

20

TRENDS - EXPERIENTIAL

▪ Support consumers' lifestyles

▪ Follow new trends

▪ Emotions & Memories

▪ Transforming aircare into an everyday essential

HyggeBohemian

Fun & Happiness

Sweet Nothings

Yankee CandleComfort

Bath & Body Works

Happy Buddha Sweet

Orange & Cedar Wood

The Ritual

Creating Ambiance

21

Glade Atmosphere

Fine Fragrance

Mist collection:

•Amber Patchouli

•Sweet Pea Pear

•Jasmine Cedarwood

•Coconut Beach

Woods

▪ Sophistication

▪ Masculine Scents

▪ Seasonal Scents

Hybrid Wax

Car GuysPumpkin

Mrs Meyers

TRENDS - EXPERIENTIAL

Innovative Scent

Black Ice

Little Trees

The Ritual of Banyu

Ritual

59%Increase in prestige home

scent products from

2016-2017

22

▪ Multi-use

▪ Multi-scented aircare

▪ New Format - Everywhere

Smooth Cologne Air Fresheners

TopCar

Car Diffuser

Diptyque

TRENDS - EXPERIENTIAL

Innovative Scent

IN THE USA

11%of aircare users say

they are interested

in portable options rising

to 20% of Millennials

Meadows & Rain collection

Febreze

Scent Pod

ESYM

23

smartphone-

controlled scent

intensity

▪ Scent control

scent intensity / for ultimate safety / convenient ambience control

Controlled scent intensity

could drive aircare sales

Selected attitudes towards aircare,

2016

of American aircare users

believe that air freshener

scents are too strong

24%

US

Base: Adult internet users aged 16+ who use aircare products

(France 1,555; Germany 1,419; Italy 1,683; Spain 1,756; UK

1,635; US 1,821 aged 18+)

smart air freshener

home technology

TRENDS - EXPERIENTIAL

Digital Device

Vent Clips 4-pack

Hawaiian Aloha Scent

Febreze Car

24

▪ Unconventional

▪ Bold

▪ Shock

Before-you-go toilet spray

Poo-PourriVIP

AirWick

Air Freshener Tablets

PottyMints

TRENDS - EXPERIENTIAL

Dare & Be Fun

25

+CLEAN

SAFE

Healthier Air

Natural & Sustainable

Add Benefits

Pet Friendly

TRENDS

26

Healthier Air

Air Purifier

Febreze

▪ Purification

▪ Anti-pollution

4.3MILLION PEOPLE

die globally each year

from indoor air pollution

Germ Killer Desinfectant

GK Mr McKenic

TRENDS – CLEAN + SAFE

Car Air Purifier

FRIEQ

Cabin Air for in-car

air purification

Blueair

27

▪ Make it Cool

Aircare and fabric fresheners that provide a cooling sensation have emerged in Asian markets and have white

space opportunities in Europe and North America.

The next boom in purpose-specific aircare products could come from on-the-go cooling fresheners or sleep-

well fabric fresheners.

“Cooling claims are increasing in aircare

launches”

Mintel Word

Air Freshener

Cool & Cool

Laundry Spray

Seiyaku Shatsu Cool

Deodorant Iced Spray

Against24 Nuage DX

Healthier Air

TRENDS – CLEAN + SAFE

28

▪ Definition

▪ Call Outs

▪ Be Real, Be Authentic

of aircare users are

interested in aircare products

made with all-natural

ingredients;

25% would pay more

84%

IN AMERICA

of parents with children aged

6-11 and 37% of parents of

children aged 12-17 or

under-5 would pay more for

natural products

43%

PARENTS PAY MORE

Source: Europe Lightspeed/Mintel ;US- Lightspeed/ Mintel; UK Lightspeed/ Mintel (databook).

Base: aircare consumers aged 16+ (France 1,479; Germany 1,360; Italy 1,639; Spain 1,681, UK 1,520; US 1,639 aged 18+)

Natural & Sustainable

TRENDS – CLEAN + SAFE

Bamboo Charcoal Car

Deodorizer and Air

Freshener Bag

Bamboo

29

▪ Wellness

▪ Aromatherapy

Base: US: 1,776 adult aircare users; China: 2,738 adults aged 20-49 who have used aircare products; Europe: Adults who

have used aircare products (755 in France, 729 in Germany, 885 in Italy, 892 in Spain)

Source: US and Europe: Lightspeed/Mintel; China, KuRunData/Mintel

of aircare users agree

that scented oils offer health

benefits (e.g. stress or

migraine relief, sleep aid);

28% of Millennials

23%

IN AMERICA

of aircare users believe

products that relieve anxiety

or stress are ideal while

43% go for those that

relieve fatigue

48%

IN CHINA

Airwick has

launched a new

essential oil mist

diffuser to include

the mass market in

the EO mindfulness

trend.

SLEEP & RELAX

RELIEVE STRESS

RECHARGE ENERGY

COMFORT & HAPPINESS

Add Benefits

TRENDS – CLEAN + SAFE

30

Odor removing spray

Fresh Wave

Pet odor eliminator

Febreze

Lavender Green Tea

Pet House Candle

Source: Mintel Insight, 2018

▪ Protect

▪ Safe

▪ Odor Neutralizing 58%

of households in the

US have at least one

pet in their home

Pet Friendly

TRENDS – CLEAN + SAFE

31

FRAGRANCE

COLLECTION

3

➢ O l f a c t i v e F a m i l i e s

➢ F r a g r a n c e S u b m i s s i o n s

➢ O l f a c t i v e M a p p i n g

32

FR

UIT

Y

FRAGRANCE COLLECTION - CAR AIR CARE

CIT

RU

S

FLO

RA

L

GO

UR

MA

ND

AR

OM

AT

IC

FR

ES

H

Olfactive Families

SE

AS

ON

AL

33

FLORAL

Flo

ral

Fru

ity F

lora

l

TOP

Sea Salt,

Coconut Water, Marine

MIDDLE

Ylang ylang, White Jasmine,

Frangipani, Heliotrope

BASE

Vanilla Orchid,

Woody, Fresh Musks

TOP

Lush Greens, Apple,

Raspberry, Pear

MIDDLE

Cyclamen, Freesia,

Peony, Violet, Lily, Rose

BASE

Rhubarb,

Sugary, Musks

BEACH FLOWER SWEET PEA PETALS

Alternate Names

Solar Flower / Fresh Cut Flowers

Alternate Names

Blushing Peony / Wild Flowers

Fragrance Submissions

CAR AIR

FRESHENER

SCENT

CAR AIR

FRESHENER

SCENT

34

FRUITY

Fru

ity A

qu

atic

Fru

ity G

ree

n

TOP

Coconut, Apple, Citrus,

Lemon, Peach, Mandarin, Berries

MIDDLE

Tropical Fruit, Jasmine,

Rose, Lily, Heliotrope, Vanilla Orchid

BASE

Cedarwood, Tonka,

Vanilla Sugar, Sweet Musks

TOP

Mango,

Apple, Tropical, Ozonic

MIDDLE

Green Leaves, Jasmine,

Rose, Cyclamen, Neroli

BASE

Woody,

Amber, Musks

ISLAND SUNSET GREEN MANGO & PALM

Alternate Names

Tiki Forest / Tropical Leaves

Alternate Names

Green Mango Blossom / Mango Tropic

Fragrance Submissions

CAR AIR

FRESHENER

SCENT

CAR

CLEANING

SCENT

35

CITRUSC

itru

s F

ruity

Fre

sh

Aq

ua

tic

TOP

Orange, Strawberry,

Raspberry, Grapefruit

MIDDLE

Rose, Geranium,

Green

BASE

Vanilla,

Coconut

TOP

Sparkling Citrus,

Bergamot, Ozonic

MIDDLE

Herbal, Lavender.

Juniper, Aquatic Florals, Mint

BASE

Sun-Drenched Woods,

Clean Musks

MANDARIN GOJI SEA SALT DRIFTWOOD

Alternate Names

Citrus Medley / Mandarin Crush

Alternate Names

Fresh Waters / Sparkling Waves

Fragrance Submissions

CAR

CLEANING

SCENT

CAR AIR

FRESHENER

SCENT

FRESH

36

Go

urm

an

d O

rie

nta

l

AROMATICA

rom

atic G

ree

n

TOP

Spearmint,

Peppermint, Aromatic

MIDDLE

Eucalyptus, Sage,

Rosemary. Lavender

BASE

Woody,

Camphor, Fir Needles

TOP

Creamy Coconut,

Citrus Blossoms

MIDDLE

Anise, Heliotrope,

Lily, Violet, Lavender

BASE

Vanilla, Woody

Amber, White Musks

COOL MINT COZY CASHMERE

Alternate Names

Eucalyptus Mint / Sage & Mint

Alternate Names

Vanilla Warmth / Tender Escape

Fragrance Submissions

CAR

CLEANING

SCENT

CAR AIR

FRESHENER

SCENT

FRESH

37

SEASONAL

Sp

icy G

ou

rma

nd

TOP

Apple Slices,

Orange Zest, Peach Nectar

MIDDLE

Pumpkin Spices,

Caramel, Milky

BASE

Sugary,

Vanilla, Coconut

APPLE PUMPKIN SPICE

Alternate Names

Apple Pumpkin Pie / Cinnamon Spice

Fragrance Submissions

CAR AIR

FRESHENER

SCENT

38

FLORAL FRUITY CITRUS GOURMAND SPICY ORIENTAL WOODYAROMATIC /

GREEN

FRESH /

OZONIC

FRAGRANCE COLLECTION - olfactive mapping

CAR AIR

FRESHENER

CAR CLEANING

Olfactive Mapping

•Beach

Flower

•Sweet

Pea

Petals

•Island

Sunset

•Green

Mango &

Palm

•Mandarin

Goji

•Sea Salt

Driftwood

•Cool

Mint

•Cozy

Cashmere

•Apple

Pumpkin

Spice

39

Latin & North America

Sozio Inc

51 Ethel Road West

Piscataway, NJ 08854 USA

Phone: (+1) 732 572 5600

Fax: (+1) 732 572 0944

AsiaJ&E Sozio Asia Ltd

Unit C6, 15/F, TML Tower

No.3 Hoi Shing Road - Tsuen Wan, N.T.

Hong Kong

Phone: (852) 2111 0842

Fax: (852) 2111 0942

Europe, Africa and Middle East

Sozio SAS

6, Rue Barbès - CS80050

92532 Levallois-Paris cedex - France

Phone: +33 (0) 1 81 93 00 60

Fax: + 33 (0) 1 81 93 00 98

∙ Perfume your world ∙