PRODUCTS & SERVICESPRESENTATION TO THE BOARD

22/3/13

Previous Funding Sources

Federal State AGPN Other0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

2012201120102009

Handoff's Product/ Market MatrixMARKET

 

Existing New

 

 

 

 

PRODUCT

 

Existing

 

MARKET PENETRATION

 

 

MARKET DEVELOPMENT

 

New PRODUCT DEVELOPMENT DIVERSIFICATION

CheckUP FINANCEBackground2007: Internal Review of Financial Management System

2007- 8: Scoping of other systems in marketplace

2008: Development of Shared Business Model (with AGPN & State Based Organisations

2008-9: System set-up and user training

2009: Implementation of new system by GPQ, AGPN, GPNSW, ACT Division & GPTAS (Note: GPTAS didn’t actually ever commence using the system)

CheckUP FINANCE

The CheckUP Finance System is an online, cloud-based system designed specifically for primary health care organisations. It consists of a number of packages: - Microsoft Navision (accounting package), - JET Reports (reporting package)- Sage Micropay Meridian (payroll system)- ConnX Employee Service Portal (HR system)

CheckUP FINANCE

2011: Improvement Foundation joined as new user.

2012: AGPN & ACT ceased being users in June.

2012: CQML joined as new user.

2013: GPNSW will cease as user from June.

CheckUP FINANCECheckUP Finance Business Model - No longer a shared business model.- Offering parts of the system, as well as whole

package (eg. accounts only, without payroll system).

- Costly product, but quality is excellent.- Also offering financial support services.

CheckUP FINANCE

2013 Member Fees (non-members rates are 20% more):• New Users: $87,500 + GST (full package)

$44,500 + GST (accnts and reprts)

$58,000 + GST (payroll and HR)• Ongoing: $28,000 + GST (full package)

$21,500 + GST (accnts and reprts)

$20,000 + GST (payroll and HR)

CheckUP FINANCEStrategy• Develop new promotional material and marketing

strategy.• Offer financial services and support (eg.

bureauing model currently in place at GCML).• Current thinking - aim to generate $200,000

income from CheckUP Finance in next 12 months.

CheckUP DIRECTORYBackground2008-10: The CheckUP Directory (formerly the iHealth Care Directory) was established with funding support from a Commonwealth Government grant. Initially a listing of GPs and General Practices for use by health providers.

2010-11: Expansion to include allied health, specialists, community services and service information such as opening hours.

CheckUP DIRECTORYBackground2011: Transition to new host and introduction of new features including Google maps, enhanced searching functionality.

2012: Gold Coast Medicare Local & Darling Downs SWQ Medicare Local purchased live data feed to populate local view of CheckUP Directory.

CheckUP DIRECTORYBackgroundMarch 2013: Queensland Health fund CheckUP to send out Public Health alerts and key health information to GPs and other providers via the CheckUP Directory.

April 2013: Planned launch of public facing CheckUP Directory

CheckUP DIRECTORYCheckUP Directory Benefits & Risks- It is the leading health services directory in

Queensland.- Data validated constantly and at least on six

monthly basis.- Risk – there is a National Health Service

Directory (NHSD). At this stage the NHSD is not as comprehensive, sophisticated or functional as the CheckUP Directory.

CheckUP DIRECTORYCheckUP Directory Benefits (internally)- Considerable asset for CheckUP as provides us

with contact details for GPs and other health providers in Queensland.

- Can send out surveys directly to health providers (eg. GP Census)

- Can send out CheckUP information (eg. training offerings)

- Provides CheckUP with credibility that we can reach health providers directly.

CheckUP DIRECTORYCheckUP Directory Business Model - Live Data feed to a customisable Directory.

• CheckUP members - $17,500 p/year + $5,000 initial set-up fee.

• Non-members $21,000 p/year + $6,000 initial set-up fee.

- Advertising on CheckUP Directory – fees currently being determined.

CheckUP DIRECTORYStrategy• Determine advertising fees and secure

advertisers.• Develop promotional material and marketing

strategy for public facing CheckUP Directory.• Current thinking - aim to generate $100,000

income from CheckUP Directory in next 12 months.

CheckUP TRAINING

Background

• GPQ’s Training Services established mid 2010

• Senior Program Leader appointed February 2011

• Partnership with Health First Training Australia (HFTA)

• Diploma/Cert IV in Population Health

• Late 2011 new registered training organisation (RTO) partner – Health Industry Training

CheckUP TRAININGBusiness Model- Vocational Education and Training (VET)- Short courses and information sessions- Resource development- Credentialing

CheckUP TRAININGShort courses and information sessions• Scheduled or on-demand• CheckUP developed and provided or brokered• Income capacity based on number of workshops

held and participant volume • E.g. - one day workshop $325 members/$390

non-members (GST ex)• 2 hr Piecing Together Primary Healthcare

webinar $80 members/$100 non-members (GST ex)

-

CheckUP TRAININGVocational Education and Training (VET)• income based on no. of enrolments, and where

applicable trainer time and therefore completions.• E.g. National Workforce Development Fund

(NWDF):• Enrolments = $44,500 ($500 x 14 enrolments +

$250 x 150 enrolments) + • Trainer time = 15 hours per student at completion

of 10 units + 15 hours per unit at completion of qualification @ $50/hour.

• If all 14 students complete - $21,000• Total NWDF income = $65,500

-

CheckUP TRAININGVocational Education and Training (VET) – but as of this year (new intake)….• CheckUP will make $3,950/student ($2,200 at

commencement + remainder upon completion).• $1,550 management fee – HIT• Intake of 15 students, everyone completes =

$59,250 over 18 months.

CheckUP TRAININGResource development and credentialing

• VET learner resources, mapped to competencies

• Continuing professional development applications developed and submitted on behalf of customer

• $120/hour

CheckUP TRAININGStrategy• Identify and progress new opportunities e.g. training for

OSTDs, new NWDF application for Aboriginal Health Workers, GP Networks business model.

• Raise profile with particular markets i.e. members, GP Networks.

• Increase volume of short courses. – including webinar and on-line delivery options.

• Promote credentialing and resource development services.

• Aim to generate $300,000 income from CheckUP Training in next 12 months (increased from $100,000).

CheckUP PEOPLE

• Early days

• Fee-for-service

• Offers our members and stakeholders a suite of business support and development services customised to meet their needs.

• Likely to include:

• Strategic and business planning

• Event and meeting facilitation

• Proposal/tender writing

• Secretariat services

Product & Services: Challenges• Pricing • Market penetration • Brand Awareness• Funding to develop new products and

improve/enhance existing products• Profitability

• Membership• Sponsorship• Events• Other Products and Services

Other Income Sources