Profile of an entrepreneur

Richard Branson

Innovation

• Richard Branson was the creator of virgin, which includes virgin Atlantic airlines, and virgin records later known as virgin megastores.

• His first successful business was when he published a magazine called student. He his now best known for his virgin brand which consists of over 360 companies.

Brand

• Did Richard Branson create a strong brand?

• What makes you think that?• Richard Branson has a very strong brand

as wherever in the world you go people no about virgin airlines, and all his other business he has had on the way.

• He has also made millions of pounds from his brand, and thousands of people use virgin which makes it very successful, it is a worldwide brand.

Personal commitment

• How many years did Richard Branson work in the business before he/she was really successful? Branson formed Virgin Atlantic Airways in 1984, where he was very successful. In just 2006 he was worth over 3 billion.

• How long has the business been going now? The business has been running since 1984.

• If Richard Branson s no longer alive, was he/she working in the business right up to the end? Richard Branson is still working in the business.

• How did he/she raise the money to start this business up? He first became successful by publishing a magazine called student, this is how he first began to make his money.

Beneficial consequences

• How has the creation of xxxxx’s business benefited society?

Business success

• How successful has the business been, e.g.?– Size of company measured by value of sales?– Number of employees– Did it make a profit last year?– How many countries does it sell in?