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Profile of Merseyside

(Demography, Equality & Diversity)

This is an unpublished work, the Copyright in which vests in Merseyside Fire &

Rescue Service. All rights reserved. The information contained herein is the

property of Merseyside Fire & Rescue Service, and is supplied without liability for

errors or omissions. No part may be reproduced or used except as authorised

by Contract or other written permission. The Copyright and the foregoing

restriction on reproduction and use extend to all media in which information

may be embodied ©

STRATEGIC PLANNING DIRECTORATE

X:\Stats & Docs\demographics\Census report\Profile of Merseyside Report v1.6.doc

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Document Control

Amendment History

Version / Issue

No.

Date Author Remarks / Reason for

Change

V1.0 21/01/2013 Michelle Rasdale Initial Draft

V1.1 21/01/2013 Michelle Rasdale As per J Fielding’s

comments

V1.2 22/01/2013 Wendy Kenyon As per D Appleton

comments prior to SEG

meeting receiving

V1.3 24/01/2013 Michelle Rasdale Following meeting with

W Kenyon and D

Appleton

V1.4 25/01/2013 Michelle Rasdale Minor Amendments

V1.5 28/01/2013 Wendy Kenyon Minor addition to intro

re PSED

V1.6 29/01/2013 Michelle Rasdale Minor amendments

Sign-Off List

Name Position

Deb Appleton Strategic Planning Director

Wendy Kenyon Diversity and Consultation Manager

John Fielding Business Intelligence Manager

Distribution List

Name Position I / R

Chris Case District Manager – St Helens

Richard Davis District Manager – Liverpool

Paul Murphy District Manager – Wirral

Rob Pritchard District Manager – Sefton

Gary Oakford District Manager - Knowsley

James Berry Group Manager – Prevention and protection

Myles Platt Area Manager – Prevention and protection

Related Documents

Reference

No.

Title Author Location

1 Demographic Profile Workbook M Rasdale Link

Ownership

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If Yes please state URL: If No please state reason why:

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INTRODUCTION .......................................................................... 5

METHODOLOGY ......................................................................... 6

MERSEYSIDE OVERVIEW ............................................................. 7

APPENDICES ............................................................................. 10

1.1 Appendix 1 – Abbreviations ....................................................... 10

1.2 Appendix 2 – Methodologies...................................................... 11

1.3 Appendix 3 – District Profiles ....................................................... 14

1.3.1 Knowsley Population Overview ............................................................. 14

1.3.2 Knowsley Deprivation Overview............................................................ 16

1.3.3 Knowsley Risk Overview ......................................................................... 17

1.3.4 Knowsley MF&RS ASB Overview............................................................. 18

1.3.5 Knowsley Education Overview .............................................................. 19

1.3.6 Knowsley Unemployment Overview ..................................................... 20

1.3.7 Knowsley Health Overview .................................................................... 22

1.3.8 Knowsley Customer Insight Community Profile.................................... 23

1.3.9 Liverpool Population Overview .............................................................. 24

1.3.10 Liverpool Deprivation Overview ............................................................ 26

1.3.11 Liverpool Risk Overview ......................................................................... 27

1.3.12 Liverpool MF&RS ASB Overview ............................................................. 28

1.3.13 Liverpool Education Overview ............................................................... 29

1.3.14 Liverpool Unemployment Overview...................................................... 30

1.3.15 Liverpool Health Overview ..................................................................... 32

1.3.16 Liverpool Customer Insight Community Profile .................................... 33

1.3.17 Sefton Population Overview ................................................................... 34

1.3.18 Sefton Deprivation Overview ................................................................. 36

1.3.19 Sefton Risk Overview .............................................................................. 37

1.3.20 Sefton MF&RS ASB Overview .................................................................. 38

1.3.21 Sefton Education Overview .................................................................... 39

1.3.22 Sefton Unemployment Overview........................................................... 40

1.3.23 Sefton Health Overview .......................................................................... 42

1.3.24 Sefton Customer Insight Community Profile ......................................... 43

1.3.25 St Helens Population Overview .............................................................. 44

1.3.26 St Helens Deprivation Overview ............................................................ 46

1.3.27 St Helens Risk Overview .......................................................................... 47

1.3.28 St Helens MF&RS ASB Overview ............................................................. 48

1.3.29 St Helens Education Overview ............................................................... 49

1.3.30 St Helens Unemployment Overview ...................................................... 50

1.3.31 St Helens Health Overview ..................................................................... 52

1.3.32 St Helens Customer Insight Community Profile .................................... 53

1.3.33 Wirral Population Overview .................................................................... 54

1.3.34 Wirral Deprivation Overview .................................................................. 56

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1.3.35 Wirral Risk Overview................................................................................ 57

1.3.36 Wirral MF&RS ASB Overview ................................................................... 58

1.3.37 Wirral Education Overview ..................................................................... 59

1.3.38 Wirral Unemployment Overview ............................................................ 60

1.3.39 Wirral Health Overview ........................................................................... 62

1.3.40 Wirral Customer Insight Community Profile .......................................... 63

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Introduction

Equality and Diversity are key issues for Merseyside Fire and Rescue Authority (MF&RA).

They drive how we treat each other as members of the Service; how we treat each of

our customers; how we interact with the diverse communities we serve, and how we

deliver our services to those communities. To be an effective Service our policies,

practices and procedures must be fair, providing equality of opportunity to all

employees and an appropriate and effective service to all parts of the community.

As a public service provider we have a duty to strive to achieve equality of access,

equality of impact and equality of outcome for all. To protect the public effectively

through prevention and emergency response we must fully understand the needs of

the diverse communities we serve and plan and deliver our services to take account

of those needs.

Furthermore any demographic shifts in the Merseyside population will have an impact

on any risk based approaches for determining standards of fire cover within certain

communities of Merseyside.

Therefore all staff at a station level should be fully aware of the demographic

composition of the station grounds in which they operate in order for them to be able

to create valuable station plans and carry out their activities effectively.

This report is fundamental in providing such information as it provides a profile of the

communities within Merseyside, at a Merseyside and district level, based on

demographic parameters like age, race, religion, lifestyle behaviours, school absence,

Not in Education, Employment or Training (NEET), Indices of Multiple Deprivation (IMD),

worklessness and disability.

The purpose of having and using such information is to understand the effect of our

policies, practices and decisions on different protected and vulnerable groups and to

make them more effective.

This document demonstrates our commitment to meeting and exceeding the

requirements under the Equality Act 2010, in particular the Public Sector Equality Duty

and Specific Duty. The duties require MF&RA to publish information, annually, relating

to the people who are affected by MF&RA policies, practices and services by shared

protected characteristics1.

1 Protected Characteristics covered by the Public Sector Equality Duty: age, disability, gender

reassignment, marriage and civil partnership, pregnancy and maternity, race, religion and belief, gender

and sexual orientation

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Methodology

This report provides an overview of the demography and diversity within the

Merseyside population, with more detailed analysis concerning each district located

in the appendices.

The Merseyside population overview has been sourced from the 2001 and 2011

censuses. Figures between 2002 and 2010 are based on mid-year population

estimates. These estimates originate from the 2001 census and are calculated and

published by the Office of National Statistics.

It is important to note that some counts within the census are subject to a process

called ‘small cell count adjustment routine’, which means that tables are

independently adjusted; meaning counts of the same population can differ between

tables. Therefore for consistency, 2001-2011 population totals have been calculated

using the breakdown by ward. Also some percentages in the following charts and

tables may not always add to 100% due to rounding.

Population summary tables contain working age figures which are based on those

aged between 15 and 64. Working age is customarily between the ages of 16 to 64,

however due to particular age groupings within the 2011 census data; it is not

possible, as of yet, to group working aged people in this way.

Gypsy and traveller populations within Merseyside have been sourced from the

Communities and Local Government department.

Disability within the Merseyside population has been obtained from two sources. The

first is the Disability Living Allowance, from the Department for Work and Pensions,

highlighting individuals claiming disability living benefits. The second source is from the

2011 census, which highlights adults not in employment with a long term health

problem or disability. Both of the above sources give an indication towards disability

within Merseyside; however they do not take into account those who are in

employment who have a disability. This overall figure for disability will be available

from the 2011 census; though will not be released until between March and June 2013.

It is important to have a review schedule in place to update the profiles to ensure that

they remain current and accurately reflect the population of Merseyside. Many of the

data sources are updated on an annual basis; therefore, it is recommended that the

profiles are updated every 12 to 18 months. The update of the profiles will involve

replacing the current data with the newly available information and changing the

descriptions as appropriate.

For a more detailed description of the methodologies of individual data overviews,

please refer to the appendices.

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Merseyside Overview

Source: ONS, 2001 & 2011 Census

Please note: 2001-2011population totals have been calculated using the breakdown by

ward.

This chart indicates that there has been a slight increase in the overall population

within Merseyside over the last 10 years, from 1,362,266 people in the 2001 census

to 1,381,189 people during the 2011 census, an increase of 18,923 people (1.4%).


This chart illustrates the population change within each district between the 2001

and the 2011 census.

Knowsley and Sefton both had similar reductions of 3.0% and 3.2% respectively,

whilst St Helens saw a smaller reduction of 0.9%.

By contrast, Liverpool and Wirral districts both had increases in population

between the two censuses. Liverpool saw a moderately large increase of 6.1% and

Wirral with an increase of 2.4%.

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Merseyside Overview Continued Population Summary: Census 2011

Merseyside North West

Number % of total Number % of total

Total Population 1,381,189 / 7,052,177 /

Males 671,034 48.6% 3,464,685 49.1%

Females 710,155 51.4% 3,587,492 50.9%

Children (0-14 years) 228,290 16.5% 1,236,664 17.5%

Working Age (15-64 years) 915,042 66.3% 4,644,358 65.9%

Older People (65+ years) 237,857 17.2% 1,171,155 16.6%

Source: ONS, 2011 Census

During the 2011 census, Merseyside had a population total of 1,381,189, which is a

1.4% increase on the 2001 Census population. The population is split into 48.6%

males and 51.4% females. Merseyside has a lower proportion of children (16.5%)

and higher proportions of working age residents (66.3%) and older people (17.2%)

than the North West averages.

Religion


Religion Number % of total Number % of total

Christian 1,022,711 74.0% 4,742,860 67.3%

Buddhist 3,908 0.3% 20,695 0.3%

Hindu 4,386 0.3% 38,259 0.5%

Jewish 3,014 0.2% 30,417 0.4%

Muslim 19,247 1.4% 356,458 5.1%

Sikh 955 0.1% 8,857 0.1%

Any other religion 3,090 0.2% 19,166 0.3%

No religion 238,198 17.2% 1,397,916 19.8%

Religion not stated 85,680 6.2% 437,549 6.2%

Total 1,381,189 100.0% 7,052,177 100.0%


Within Merseyside, a large proportion of the population is Christian (74.0%); which

is higher than the North West average of 67.3%. The next largest religion category

is No religion at 17.2% which is lower than the North West average of 19.8%.

Ethnicity


Ethnicity Number % of total Number % of total

White

British 1,268,277 91.8% 6,141,069 87.1%

Irish 13,342 1.0% 64,930 0.9%

Other 23,684 1.7% 155,717 2.2%

Mixed

White and Black Caribbean 6,395 0.5% 39,204 0.6%

White and Black African 4,894 0.4% 18,392 0.3%

White and Asian 4,638 0.3% 30,529 0.4%

Other 5,027 0.4% 22,766 0.3%

Asian or Asian British

Indian 7,896 0.6% 107,353 1.5%

Pakistani 2,566 0.2% 189,436 2.7%

Bangladeshi 2,366 0.2% 45,897 0.7%

Other 6,023 0.4% 46,750 0.7%

Black or Black British

Black Caribbean 2,066 0.1% 23,131 0.3%

Black African 9,792 0.7% 59,278 0.8%

Other 2,694 0.2% 15,460 0.2%

Chinese or other ethnic

group

Chinese 11,554 0.8% 48,049 0.7%

Other ethnic group 9,975 0.7% 44,216 0.6%

Total 1,381,189 100.0% 7,052,177 100.0%


Note: BME includes all other ethnicities besides White

Within Merseyside, 94.5% of the population has a white ethnic background, which

is higher than the North West average of 90.2%. 5.5% of the Merseyside population

has a Black, Minority Ethnic background (BME) which is lower than the North West

average (9.8%).

Gypsies and Travellers

Authorised sites (with planning

permission)

Unauthorised sites (without

planning permission)

Total All

Caravans

Socially Rented

Caravans

Private

Caravans

Caravans on

sites on gypsies

own land

Caravans on sites

on land not owned

by gypsies

July 2012 60 22 9 0 91

January 2012 52 19 2 0 73

July 2011 54 17 2 0 73

January 2011 48 14 3 0 65

July 2010 50 22 8 0 80

Source: CLG, July 2012

Over the last 2 years (since July 2010 to July 2012) Merseyside has had an

increasing gypsy and traveller community, with settled sites in Liverpool, Sefton

and St Helens.

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Merseyside Overview Continued

Disability Living Allowance


Duration Count Rate Count Rate

Less than 12 months 5,760 0.4% 24,505 0.3%

1 year and up to 2 years 5,215 0.4% 23,860 0.3%

2 years and up to 5 years 16,375 1.2% 73,740 1.0%

5 years and over 96,720 7.0% 359,620 5.1%

Grand Total 124,070 9.0% 481,725 6.8%

Source: DWP, February 2012

This table highlights the number of people who are claiming disability living

allowance from the department for work and pensions.

There are a total of 124,070 Disability Living Allowance (DLA) claimants within

Merseyside, equating to 9.0% of the total population and higher than the

North West average of 6.8%. The majority of those on DLA are claiming long

term (7.0%), 5 years and over.

Adults not in employment with a long term health problem or disability

District Number

% of the

population*

Knowsley 61,323 42.0%

Liverpool 206,515 44.3%

Sefton 117,930 43.1%

St Helens 75,736 43.2%

Wirral 140,583 44.0%

Merseyside 602,087 43.6%

North West 3,009,549 42.7%


* refers to the population within each area indicated

This table highlights the number of people who are not in employment who have

declared themselves as having a long term health problem or disability within the

2011 census.

43.6% of the Merseyside population has declared themselves as not being in

employment with a long term health problem or disability. This is slightly higher than

the North West average of 42.7%.

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Appendices

1.1 Appendix 1 – Abbreviations

IMD – Indices of Multiple Deprivation – This is a UK government qualitative study of deprived

areas in UK local councils which covers 7 aspects of deprivation.

LSOA – Lower Super Output Area – This is a sub-ward geography averging approximately 1,500

people.

MSOA – Middle Super Output Area – This is a sub-ward geography averging approximately

7,200 people.

ASB – Anti-Social Behaviour – Anti-social behaviour is any aggressive, intimidating or destructive

activity that damages or destroys another person's quality of life.

IRS – Incident Recording System – This is a modern data collection system used by Fire and

Rescue Services.

DfES – Department for Education and Skills – This is is a department of the UK government

responsible for issues affecting people in England up to the age of 19, including child

protection and education.

NLPG – National Land and Property Gazetteer – This is an authoritative national address list

providing unique identification of land and property.

NEET – Not in Education, Employment or Training – Government acronymn for young people

aged between 16 and 18 who are not in education, employment or training.

LTV – Long Term Voids – refers to properties which have been vacant for 6 months or more.

ESA/IB – Employment and Support Allowance/Incapacity Benefits – if you are ill or disabled

these benefits offer you financial support if you are unable to work or personalised help so that

you can work if you’re able to.

ONS – Office of National Statistics – ONS is the UK’s largest independent producer of official

statistics and the recognised national statistical institute of the UK.

HSfE – Health Survey for England – This is a series of annual surveys about the health of people in

England.

DWP – Department for Work and Pensions – This is the largest government department in the

United Kingdom, and is responsible for welfare and pension policy.

BME – Black, Minority Ethnicities – A term used to describe people from minority groups,

particularly those who are viewed as being in the minority because of their skin colour and/or

ethnicity.

CLG – Communities and Local Government – This is a department within the government which

aims to move decision-making power from central government to local councils. This helps put

communities in charge of planning, increases accountability and helps citizens to see how their

money is being spent.

DLA – Disability Living Allowance – This is a benefit to help with the different costs caused by a

disability. It is paid at different rates depending on how much help you need because of your

disability or terminal illness.

http://en.wikipedia.org/wiki/Departments_of_the_United_Kingdom_Government

http://en.wikipedia.org/wiki/Child_protection

http://en.wikipedia.org/wiki/Child_protection

http://en.wikipedia.org/wiki/Education_in_England

http://en.wikipedia.org/wiki/Government_department

http://en.wikipedia.org/wiki/United_Kingdom

http://en.wikipedia.org/wiki/Welfare

http://www.universities-scotland.ac.uk/raceequalitytoolkit/terminology.htm#ethnic

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1.2 Appendix 2 – Methodologies

Population Overview

2001 and 2011 population figures have been sourced from the 2001 and 2011

censuses. Figures between 2002 and 2010 are based on mid-year population

estimates. These estimates originate from the 2001 census and are calculated and

published by the Office of National Statistics.

Between 2001 and 2009, statistical ward boundaries are used for data outputs.

However from 2010 onwards some wards were merged and ward boundaries

changed to create electoral wards, making it difficult to compare data between

wards across this time period.

It is important to note that some counts within the census are subject to a process

called ‘small cell count adjustment routine’, which means that tables are

independently adjusted; meaning counts of the same population can differ between

tables. Therefore for consistency, 2001-2011 population totals have been calculated

using the breakdown by ward. Also some percentages in the following charts and

tables may not always add to 100% due to rounding.

Population summary tables contain working age figures which are based on those

aged between 15 and 64. Working age is customarily between the ages of 16 to 64,

however due to particular age groupings within the 2011 census data; it is not possible,

as of yet, to group working aged people this way.

Deprivation Overview

Deprivation is considered to be a multi-dimensional problem, encompassing a range

of domains such as: financial, health, education, services or crime. Data relating to

deprivation has been sourced from the Department for Communities and Local

Government using Indices of Deprivation, 2010. The Index of Multiple Deprivation 2010

(IMD2010) is a measure of deprivation nationally and provides a means of ranking

areas relative to each other.

IMD is broken down at Lower Super Output Area (LSOA) level and therefore makes it

difficult to relate this data at a ward level. However work is being carried out to try and

translate this into more meaningful data for Merseyside Fire & Rescue Service. The

maps provided in the ‘Deprivation Overview’ give an indication of deprivation at a

ward level.

Risk Overview

Merseyside Fire & Rescue Service has developed a risk model, which focuses on the

risk to life and is based on the factors which we know have most impact upon risk. This

approach uses relevant data sets, including the Indices of Multiple Deprivation as well

as local, historical incident response data. Weightings have then been used to

represent the differing influence of these data sets on risk. All of these factors are then

totalled, banded and then mapped by area to establish the MF&RS risk map.

These themed maps help us to understand the likelihood of a particular event

occurring in a given area, which in turn forms a part of the risk assessment process. It

ensures we target our resources at locations with identified risks.

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ASB Overview

Anti-Social Behaviour (ASB) is any aggressive, intimidating or destructive activity that

damages or destroys another person's quality of life.

Fire ASB incidents have been extracted from the monthly updated Portal data. This

data is originally sourced from the Incident Recording System (IRS). As this is a live

system, the data contained within this document is subject to review and can be

changed without announcement.

Data has been limited to deliberate secondary fires between the dates, 1st April 2010

and 31st March 2012. Data has been filtered into financial years which begin on 1st

April and ends on 31st March. Incidents are then compared between each year.

Fire rate is the ratio of incidents in an area to the population of that area; expressed

per 1,000 population per year, using the 2011 population figures.

Education Overview

School absence rates have been sourced from the Department for Education and

Skills (DFES). The information relates to absence which occurred during the autumn

term 2010 and the spring term 2011 and is sourced from the School Census collected in

spring 2011 and summer 2011 from all maintained primary and secondary schools,

academies and city technology colleges in England. Absence data have been

derived from two-term totals for the number of possible sessions, number of sessions

missed by reason and the number of sessions missed due to authorised and

unauthorised absence for each enrolment.

This data, sourced from the DFES, did not contain geocodes and therefore had to be

matched with the National Land and Property Gazetteer (NLPG) data using iMatch in

order to tag each school with a ward. Not all schools could be tagged with a ward

due to differences in school names between the DFES data and NLPG data; therefore

some schools do not appear when searching by ward.

In relation to this report, the percentage of overall absence and percentage of overall

persistent absence figures have been used to give an overview of education. Overall

absence refers to the number of total possible sessions missed for each enrolment,

expressed as a percentage. Persistent absence refers to the number of sessions

possible for all enrolments classed as persistently absent, expressed as a percentage.

Not in Education, Employment or Training (NEET) figures are also included within the

Education Overview. This information is sourced from the Department for Education

and Skills, which provides official statistics, drawing together information from a range

of sources to estimate the number and proportion of young people in England who

are NEET.

Unemployment Overview

High levels of worklessness are associated with adverse social and economic

outcomes and can therefore be used to indicate one aspect of deprivation in an

area. Worklessness is difficult to define and measure as there is no sole means of

measurement, but it is often researched in terms of those who are unemployed and

economically inactive. For this report those who are claiming particular benefits and

model based unemployment estimates are used to analyse worklessness.

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The ‘out-of-work’ benefit count provides a measure of workless people who claim

benefits. This variable is created by combining the Jobseeker, Employment and

Support Allowance (ESA) and Incapacity Benefits, Lone Parent and Others on Income

Related Benefits categories from the Department for Work and Pensions’ dataset.

Model based unemployment estimates is the most appropriate method at a local

authority level and uses Model based unemployment rates produced by the Office of

National Statistics (ONS).

Health Overview

Health has been based upon two datasets. The first being healthy lifestyle behaviours

and the second being disability living allowance.

Healthy lifestyle behaviours are centred on model based estimates for the prevalence

of healthy lifestyle indicators such as current smoking among adults (aged 16 or over),

binge drinking for adults (aged 16 or over) and obesity among adults (aged 16 or

over).

The model-based estimate for a particular area is the expected prevalence of the

outcome for that area based on its population characteristics. The estimates cover the

time period 2003-2005 and are broken down to Middle Layer Super Output Areas

(MSOAs). The modelling methodology used to produce the 2003-2005 estimates

enables the Health Survey for England (HSfE) data to be combined with census and

administrative data to improve the quality of estimates at small area level. However

these estimates must be used with caution as they are experimental statistics.

Disability living allowance has been sourced from the Department for Work and

Pensions (DWP), Work and Pensions Longitudinal Study and refers to the number of

claimants of individual DWP benefits and then disaggregation’s by age, gender,

duration of benefit etc. The data refers to a snapshot in time which is updated on

quarterly intervals.

Customer Insight Community Profiles

The community profiles have been developed to understand risks and needs present

within Merseyside. The community profiles are mapped to ‘output area’ level. Output

areas are the smallest Census geography and each output area consists of

approximately 125 households. There are 4586 output areas in Merseyside.

The community profiles were developed using a process called ‘cluster analysis’,

which involves grouping the 4586 output areas within Merseyside into 10 community

profiles. The analysis groups output areas based on trends within the datasets,

therefore the output areas within each profile group are broadly similar.

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1.3 Appendix 3 – District Profiles

1.3.1 Knowsley Population Overview

Population Summary: Census 2011

Knowsley Merseyside North West

Number % of total Number % of total Number % of total

Total Population 145,893 / 1,381,189 / 7,052,177 /

Males 69,329 47.5% 671,034 48.6% 3,464,685 49.1%

Females 76,564 52.5% 710,155 51.4% 3,587,492 50.9%

Children (0-14 years) 26,633 18.3% 228,290 16.5% 1,236,664 17.5%

Working Age (15-64 years) 96,246 66.0% 915,042 66.3% 4,644,358 65.9%

Older People (65+ years) 23,014 15.8% 237,857 17.2% 1,171,155 16.6%


During the 2011 census, Knowsley had a population total of 145,893 (10.6% of the

Merseyside total) and also a 3.0% reduction on the 2001 Census population. The

population is split into 47.5% males and 52.5% females. Knowsley has a higher

proportion of children (18.3%) and lower proportions of working age residents

(66.0%) and older people (15.8%) than the Merseyside averages.

The figures presented in the above table are further represented in the following 3

charts.

Between 2001 and 2011, the total population within Knowsley reduced by 3.0%, of

which 1.9% were females and 1.2% were males.



During the 2011 census, the age group with the greatest male:female ratio

difference is the 75-79 age groups with a difference of 0.61%, closely followed

by the 85+ age group with a difference of 0.59%.


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Knowsley Population Overview Continued


Knowsley Merseyside

Ethnicity Number

% of

total Number

% of

total

White

British 140,135 96.1% 1,268,277 91.8%

Irish 747 0.5% 13,342 1.0%

Other 976 0.7% 23,684 1.7%

Mixed

White and Black

Caribbean 683 0.5% 6,395 0.5%

White and Black

African 517 0.4% 4,894 0.4%

White and Asian 375 0.3% 4,638 0.3%

Other 338 0.2% 5,027 0.4%


Indian 467 0.3% 7,896 0.6%

Pakistani 81 0.1% 2,566 0.2%

Bangladeshi 10 0.0% 2,366 0.2%

Other 399 0.3% 6,023 0.4%


Black Caribbean 127 0.1% 2,066 0.1%

Black African 297 0.2% 9,792 0.7%

Other 81 0.1% 2,694 0.2%

Chinese or other

ethnic group

Chinese 446 0.3% 11,554 0.8%

Other ethnic

group 214 0.1% 9,975 0.7%

Total 145,893 100.0% 1,381,189 100.0%


Note: BME includes all other ethnicities besides White.

Within Knowsley, 97.2% of the population has a white ethnic background, which is

a higher proportion compared to the Merseyside average. 2.8% of the Knowsley

population has a Black, Minority Ethnic background (BME) which is a lower

proportion compared to the Merseyside average.

Knowsley Merseyside


Christian 117,991 80.9% 1,022,711 74.0%

Buddhist 165 0.1% 3,908 0.3%

Hindu 266 0.2% 4,386 0.3%

Jewish 58 0.0% 3,014 0.2%

Muslim 435 0.3% 19,247 1.4%

Sikh 37 0.0% 955 0.1%

Any other religion 167 0.1% 3,090 0.2%

No religion 18,439 12.6% 238,198 17.2%


Total 145,893 100.0% 1,381,189 100.0%


Within Knowsley, a large proportion of the population is Christian (80.9%); which is

higher than the Merseyside average of 74.0%. The next largest religion category is

No religion at 12.6% which is lower than the Merseyside average of 17.2%.

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1.3.2 Knowsley Deprivation Overview

% of area within most

deprived 0-10% nationally

% of area within most deprived 0-

10% locally (Merseyside wide)

45.5% 20.2%

20.2% of Knowsley falls within the most deprived 0-10% of Merseyside whereas

45.5% of Knowsley falls within the most deprived 0-10% nationally. Furthermore 7

LSOA’s within Knowsley were ranked within the top 100 most deprived LSOA’s

nationally.

The chart below demonstrates that the majority of Knowsley is located in areas of

high deprivation levels, with 66.7% falling within 0-50% deprivation deciles.

The map to the right illustrates that the most deprived areas of Knowsley, as

indicated by the deep red shade on the map, are located to the North of

Knowsley, Kirkby/Northwood/Whitefield/Shevington areas, and also in the Page

Moss/Stockbridge/Longview areas.

No areas within Knowsley fall within the least deprived decile (90-100%); however

the South of Knowsley is predominantly the most affluent part of Knowsley.

Source: CLG, IMD 2010

Note: Chart based on locally derived deprivation deciles

Note: Map based on locally derived deprivation deciles

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1.3.3 Knowsley Risk Overview The current Knowsley risk map shows large areas of medium risk expanding across

the majority of the district with parts of South Knowsley having a number of low risk

areas such as: Whiston/Prescot, South Huyton and South Halewood.

However there are several small areas in North and central Knowsley which remain

high risk. These areas contain some of the most hard to reach residents and are

subject to a convergence of serious underlying social and economic issues.

Source: MR&RS Risk project

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1.3.4 Knowsley MF&RS ASB Overview

Between 2010/11 and 2011/12 there has been an overall reduction of 24.7% (-255)

ASB fires within Knowsley. The greatest reduction was within Grassland’ fires with a

reduction of 40.5% (-151 incidents) this was followed by ‘Derelict Building’ fires, with

a decrease of 51.7% (-15 incidents), ‘Outdoor Structure’ fires accounted for a

minor 3.3% (1 incident) increase.

During 2011/12, Knowsley had an overall 5.3 ASB fire incidents per 1,000 residents

compared to a 7.1 ASB rate during 2010/11. ‘Refuse Fire’ was the ASB type to have

had the greatest incident rate during 2011/12, at 2.7 incidents per 1,000 residents.

This was followed by ‘Grassland’ fires at 1.5 incidents per 1,000 residents.

ASB Fire rates and % change

Incident Type 2010/11 2011/12

%

Change

2010/11 ASB

Fire Rate*

2011/12 ASB

Fire Rate*

Knowsley Knowsley Knowsley Knowsley Knowsley

04 01 Derelict Building 29 14 -51.7% 0.2 0.1

04 02 Grassland 373 222 -40.5% 2.6 1.5

04 03 Intentional Burning / Bonfire 104 104 0.0% 0.7 0.7

04 04 Outdoor Structure 30 31 3.3% 0.2 0.2

04 05 Refuse Fire 473 387 -18.2% 3.2 2.7

04 06 Derelict Vehicle 1 1 0.0% 0.0 0.0

Not Specified 21 17 -19.0% 0.1 0.1

Grand Total 1031 776 -24.7% 7.1 5.3

Source: MF&RS, IRS

*Fire rate per 1,000 population. Rates based on 2011 census population.

Source: MF&RS, IRS

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1.3.5 Knowsley Education Overview

According to enrolment after the Autumn 2010 / Spring 2011 term, ‘Huyton Arts

& Sports Centre for Learning (Community)’ was the school to have had the

greatest proportion of overall absence at 9.6%, and was ranked 7th for overall

persistent absence at 29.3%. However these percentages still rank this school

above the Knowsley average for overall absence and overall persistent

absence rates.

‘Christ the King Catholic’ and ‘Church of England (VA) Centre for Learning’

had an overall absence at 8.6%, which is lower than the overall absence

percentage of ‘Huyton Arts & Sports Centre for Learning (Community)’ but

greater than the Knowsley average absence rate. By contrast, ‘Christ the King

Catholic’ and ‘Church of England (VA) Centre for Learning’ did see an overall

persistent absence of 36.4%, the greatest of all the schools within Knowsley

and well above the Knowsley average.

Top Schools within Knowsley for Overall Persistent Absence

School Name

Overall

Absence %

Overall

Persistent

Absence %

Christ The King Catholic and Church

of England (VA) Centre for Learning 8.60% 36.40%

Holy Family Catholic Primary School 8.60% 34.10%

Overdale Primary School 5.80% 32.20%

Simonswood Primary School 6.20% 31.70%

St Dominic's RC Infant School 9.10% 31.10%

St Dominic's Catholic Junior School 8.30% 29.90%

Huyton Arts & Sports Centre for

Learning (Community) 9.60% 29.30%

Kirkby Sports College Centre for

Learning 9.50% 26.40%

Knowsley Park Centre for Learning 9.40% 26.00%

St Edmund Arrowsmith Catholic

Centre for Learning (VA) 8.20% 25.60%

All Saints Catholic Centre for Learning

(VA) 7.80% 25.60%

Knowsley Average 6.04% 20.63%

Source: Department for Education, Autumn 2010 / Spring 2011


The chart above demonstrates the percentage of 16-18 year olds who are Not in

Education, Employment or Training (NEET) during 2011.

It is evident from the chart that all districts within Merseyside have NEET figures

which are above both the North West (7.1%) and National (6.1%) average.

Within Knowsley, 9.9% of the 16-18 year old population is NEET, the second highest

percentage of all Merseyside districts.

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1.3.6 Knowsley Unemployment Overview

Worklessness

Knowsley North West GB

Benefit Type Count Rate Count Rate Rate

Jobseeker's Allowance 6,565 6.8% 208,535 3.0% 3.7%

ESA and Incapacity Benefits 11,965 12.4% 379,415 5.4% 6.6%

Lone parents 2,780 2.9% 74,915 1.1% 1.6%

Others on income 520 0.5% 21,160 0.3% 0.5%

Total Out of Work Benefits 21,830 22.7% 684,025 9.7% 12.3%


Note: Rates are based on 2011 census working age population.

The current worklessness rate in Knowsley is 22.7% which is considerably higher than

the North West rate at 9.7%, as well as the national rate of 12.3%. Knowsley also has

the highest rate compared to every other district within Merseyside.

There are 11,965 claimants of Employment Support Allowance/Incapacity Benefit

(ESA/IB) within Knowsley. The IESA/IB claimant rate is 12.4%, which is above the

national average of 6.6%.

The district has a relatively high proportion of its workless population who are lone

parents (2.9% of working age people), compared with a national average of 1.6%.

In February 2012 the Jobseeker’s Allowance (JSA) claimant rate in Knowsley was

6.8% which is once again higher than the national rate (3.7%).

The map to the right illustrates worklessness rates within Knowsley are highest in the

North of the district, particularly in Kirkby Central, Northwood, Whitefield and most

of Cherryfield, as illustrated by the deepest shades of red. The darkest shades of

red indicate that between 40.7% and 48.7% of the working age population, within

a particular LSOA, is out of work. Other areas of high worklessness include:

Stockbridge, and Longview.

Areas which are experiencing lower rates of worklessness include: Roby, Whiston

South, Halewood North, Swanside and Whiston North, as indicated by the white

and blue shades on the map. The white shade illustrates areas which are

experiencing between 6.9% and 15.3% of the working population, within a

particular LSOA, who are out of work.

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Knowsley Unemployment Overview Continued

Model based estimates for unemployment

Source: ONS, January 2013

Overall, Merseyside appears to demonstrate a decline in people who are

unemployed between 1996/97 and 2004/05. After this period, unemployment rate

increased in Merseyside, with all districts contributing to this rise.

Although both Knowsley and Liverpool follow the same trend in unemployment

rates as St Helens, Sefton and Wirral, they do appear to have slightly higher rates of

unemployment during each year compared to the other districts.

All districts within Merseyside appear to show the same peaks in unemployment

rates during 1998/99, 2006/07 and also 2009/10, with Knowsley demonstrating the

largest increase of all districts during 1998/99 and Liverpool showing the largest

increase during 2009/10.

During 1996/97, Knowsley had an unemployment rate of 13.9%, which then

peaked during 1998/99 with a rate of 15.7%, the highest level of any district

over all the years specified. This rate then reduced every year until 2004/05

when unemployment reached its lowest level in Knowsley with 6.8%.

Following this, the unemployment rate in Knowsley rose year on year, until in

2011/12 it reached 12.7%.

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1.3.7 Knowsley Health Overview


Knowsley Merseyside North West

Duration Count Rate Count Rate Count Rate

Less than 12 months 680 0.5% 5,760 0.4% 24,505 0.3%

1 year and up to 2 years 615 0.4% 5,215 0.4% 23,860 0.3%

2 years and up to 5 years 1,960 1.3% 16,375 1.2% 73,740 1.0%

5 years and over 13,060 9.0% 96,720 7.0% 359,620 5.1%

Grand Total 16,315 11.2% 124,070 9.0% 481,725 6.8%



Knowsley, which is a rate of 11.2%. This is higher than the Merseyside and North

West averages. The majority of those on DLA are claiming long term (9.0%), 5

years and over.

Healthy Lifestyle Behaviours

Knowsley Merseyside

Average

North West

Average

Lifestyle

Behaviour

Model based

% estimate

Model based

% estimate

Model based

% estimate

Smoking 34.2% 28.0% 25.0%

Binge drinking 23.8% 23.6% 22.5%

Obesity 23.4% 22.9% 24.7%

Source: ONS, 2003-2005

Given the characteristics of the local population we would expect a smoking

prevalence of approximately 34.2% within the Knowsley area. We would also

expect a binge drinking prevalence of approximately 23.8% and an obesity

prevalence of 23.4% within Knowsley.

The charts to the right illustrate the prevalence of all three lifestyle behaviours

at a Middle Super Output Layer (MSOA) level.

The smoking prevalence map demonstrates a higher estimated smoking

dominance within the North and central parts of Knowsley, particularly in

Northwood, Whitefield, Cherryfield, Stockbridge and Prescot areas. Areas of

low prevalence include: Halewood, Whiston and Roby.

The binge drinking prevalence map highlights similar areas in north Knowsley

as a high percentage estimate for binge drinking. Other areas

include parts of Page Moss and

Whiston in central Knowsley and

also Halewood in South Knowsley.

Roby is the most notable area of

low binge drinking prevalence.

The obesity prevalence map

demonstrates a high prevalence of

people who are obese in the South

of Knowsley, particularly in Whiston

and Halewood, and also parts of

Swanside in the West and Park and

Shevington in the North. Areas of

low prevalence include: lower

Prescot, parts of Page Moss and

Longview and also parts of

Cherryfield and Whitefield in the

North.

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1.3.8 Knowsley Customer Insight Community Profile

Source: MF&RS Customer Insight project

A large portion of North Knowsley, particularly Kirkby, is defined into Profile groups

6, 7 and 8. This indicates a young population with average to poor general health

and medium to high benefit need.

Central parts of Knowsley saw a mixture of communities based on all profile groups

represented in the table above. Areas such as St Michaels, Longview, Page Moss,

Stockbridge and St Gabriels were generally represented by Profiles 7 and 8.

Whereas Roby and Swanside are generally represented by Profiles 1 and 3 and

Whiston is characterised by Profiles 1, 4 and 6.

South Knowsley, particularly Halewood, has an overrepresentation of Profile group

6. This is characterised by a young population with a low poverty level, however a

medium need for benefits, such as child benefits. General health in this area is

average with low rates of emergency hospital admissions, however high rates of

child obesity.

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1.3.9 Liverpool Population Overview


Liverpool Merseyside North West



Males 230,483 49.4% 671,034 48.6% 3,464,685 49.1%

Females 235,932 50.6% 710,155 51.4% 3,587,492 50.9%

Children (0-14 years) 72,668 15.6% 228,290 16.5% 1,236,664 17.5%




During the 2011 census, Liverpool had a population total of 466,415 (33.8% of the

Merseyside total) and a 6.1% increase on the 2001 Census population. The

population is split into 49.4% males and 50.6% females. Liverpool has a lower

proportion of children (15.6%) and older people (14.0%) and a higher proportion of

working age residents (70.4%) than the Merseyside averages.


charts.

Between 2001 and 2011, the total population within Liverpool increased by 6.1%, of





difference is the 85+ age group with a difference of 0.65%, followed by the 25-

29 age group with a difference of 0.50%.


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Liverpool Population Overview Continued


Liverpool Merseyside

Ethnicity Number

% of

total Number

% of

total

White

British 395,485 84.8% 1,268,277 91.8%

Irish 6,729 1.4% 13,342 1.0%

Other 12,457 2.7% 23,684 1.7%

Mixed

White and Black

Caribbean 3,473 0.7% 6,395 0.5%

White and Black

African 3,164 0.7% 4,894 0.4%

White and Asian 2,283 0.5% 4,638 0.3%

Other 2,836 0.6% 5,027 0.4%


Indian 4,915 1.1% 7,896 0.6%

Pakistani 1,999 0.4% 2,566 0.2%

Bangladeshi 1,075 0.2% 2,366 0.2%

Other 3,436 0.7% 6,023 0.4%


Black Caribbean 1,467 0.3% 2,066 0.1%

Black African 8,490 1.8% 9,792 0.7%

Other 2,351 0.5% 2,694 0.2%

Chinese or other

ethnic group

Chinese 7,978 1.7% 11,554 0.8%

Other ethnic

group 8,277 1.8% 9,975 0.7%

Total 466,415 100.0% 1,381,189 100.0%



Within Liverpool, 88.9% of the population has a white ethnic background, which is

a lower proportion compared to the Merseyside average. 11% of the Liverpool

population has a Black, Minority Ethnic background (BME) which is double the




Christian 331,217 71.0% 1,022,711 74.0%

Buddhist 2,017 0.4% 3,908 0.3%

Hindu 2,437 0.5% 4,386 0.3%

Jewish 2,157 0.5% 3,014 0.2%

Muslim 15,209 3.3% 19,247 1.4%

Sikh 531 0.1% 955 0.1%

Any other religion 1,122 0.2% 3,090 0.2%

No religion 82,701 17.7% 238,198 17.2%


Total 466,415 100.0% 1,381,189 100.0%


Within Liverpool, a large proportion of the population is Christian (71.0%); which is

close to the Merseyside average of 74.0%. The next largest religion category is No

religion at 17.7% which is slightly higher than the Merseyside average of 17.2%.

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1.3.10 Liverpool Deprivation Overview



% of area within most deprived

0-10% locally (Merseyside wide)

50.9% 17.2%

17.2% of Liverpool falls within the most deprived 0-10% of Merseyside whereas

50.9% falls within the most deprived 0-10% nationally. Furthermore 22 LSOA’s within

Liverpool were ranked within the top 100 most deprived LSOA’s nationally.

The chart below demonstrates that the majority of Liverpool is located in areas of

high deprivation, with 69.8% falling within 0-50% deprivation deciles.

The map to the right illustrates that the most deprived areas of Liverpool, as

indicated by the deep red shade, are located to the North, particularly within:

Picton, Princes Park, Everton, Kensington, Kirkdale, Clubmoor and Norris Green as

well as the Speke-Garston area in the South of Liverpool.

The only areas within Liverpool which fall within the least deprived decile (90-100%)

are located within parts of: Childwall/Wavertree and Mossley Hill. These wards,

along with: Church and Woolton form the most affluent parts of Liverpool.




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1.3.11 Liverpool Risk Overview

The current Liverpool risk map shows large areas of medium and low risk

expanding across the majority of the South and North East of the district. All of the

Speke-Garston areas are experiencing medium risk, whereas slightly further North

in: Allerton, Mossley Hill, Woolton, Childwall, Greenbank and Church are areas of

low risk.

The majority of North East Liverpool is showing areas of medium risk, with the very

East of the district, Croxteth region highlighting areas of low risk. There are also a

few instances of high risk areas in the North East; however the majority of high risk is

displayed to the North West of Liverpool, in: Kirkdale, Central, Everton, Kensington,

Riverside and Picton wards. These areas contain some of the most hard to reach

residents and are subject to a convergence of serious underlying social and

economic issues.

Source: MF&RS Risk project

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1.3.12 Liverpool MF&RS ASB Overview


ASB fires within Liverpool. The greatest reduction was had within ‘Refuse Fire’, with

a decrease of 5.1% (-86 incidents). ‘Derelict Vehicle’ fires accounted for a 100% (7

incidents) increase.

During 2011/12, Liverpool had an overall 5.5 ASB fire incidents per 1,000 residents






%

Change

2010/11 ASB

Fire Rate*

2011/12 ASB

Fire Rate*

Liverpool Liverpool Liverpool Liverpool Liverpool


04 02 Grassland 412 410 -0.5% 0.9 0.9



04 05 Refuse Fire 1670 1584 -5.1% 3.6 3.4


Not Specified 30 38 26.7% 0.1 0.1

Grand Total 2595 2564 -1.2% 5.6 5.5

Source: MF&RS, IRS


Source: MF&RS, IRS

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1.3.13 Liverpool Education Overview

According to enrolment after the Autumn 2010 / Spring 2011 term, ‘Childwall

School – A Specialist Sports College’ was the school to have had the greatest

percentage of overall absence at 12.2%. However, this school was ranked 8th

for overall persistent absence at 29.3%. It should be noted that these

percentages still rank this school above the Liverpool average for overall

absence and overall persistent absence rates.

‘Sacred Heart Catholic Primary School’ had an overall absence at 11.6%,

which is lower than the overall absence percentage of ‘Childwall School’ but

greater than the Liverpool average absence rate. ‘Sacred Heart School' did

see an overall persistent absence of 48.1%, the greatest of all the schools

within Liverpool and well above the Liverpool average.

Top Schools within Liverpool for Overall Persistent Absence

School Name

Overall

Absence %

Overall

Persistent

Absence %

Sacred Heart Catholic Primary School 11.60% 48.10%

The De La Salle Academy 6.50% 38.10%

Christ The King Catholic Primary School 8.30% 37.30%

The Blue Coat School 3.50% 30.50%

Shorefields School 10.90% 30.10%

The Academy of St Francis of Assisi 11.30% 29.90%

Enterprise South Liverpool Academy 11.30% 29.60%

Childwall School - A Specialist Sports

College 12.20% 29.30%

Broadgreen International School, A

Technology College 8.50% 27.70%

Dovecot Primary School 7.10% 27.60%

St Edward's College 6.60% 27.60%

Liverpool Average 6.32% 21.29%







Within Liverpool, 11.5% of the 16-18 year old population is NEET, and is subsequently

the top district for 16-18 years olds who are Not in Education, Employment or

Training within Merseyside.

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1.3.14 Liverpool Unemployment Overview

Worklessness

Liverpool North West GB




Lone parents 7,480 2.3% 74,915 1.1% 1.6%

Others on income 1,795 0.5% 21,160 0.3% 0.5%



Note: Rates are based on 2011 census working age population

The current worklessness rate in Liverpool is 20.6% which is considerably higher than

the national rate of 12.3%.


(ESA/IB) within Liverpool. The IESA/IB claimant rate is 11.1%, which is above the


The district has a relatively high proportion of its workless population who are

lone parents (2.3% of working age people), compared with a national

average of 1.6%.

In February 2012 the JSA claimant rate in Liverpool was 6.7% which is once again

higher than the national rate (3.7%).

The map to the right illustrates worklessness rates within Liverpool are highest in the

North West of the district, particularly in: Kirkdale, Everton, Kensington and Princes

Park, as illustrated by the deepest shades of red. The darkest shades of red

indicate that between 56.1% and 67.8% of the working age population, within a

particular LSOA, is out of work.

Areas which are experiencing lower rates of worklessness include: Mossley Hill,

Church, Woolton and Childwall, as indicated by the white and blue shades on the

map. The white shade illustrates areas which are experiencing between 3.9% and

16.8% of the working population, within a particular LSOA, who are out of work.

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Liverpool Unemployment Overview Continued













During 1996/97, Liverpool had an unemployment rate of 14.9%, the highest

rate seen in Liverpool over the 16 year period. This rate then reduced until

in 2003/04 and 2004/05 unemployment in Liverpool reached its lowest level

of 8.3%. Following this, the unemployment rate in Liverpool saw an overall

increase until it reached 11.8% in 2011/12. During this period Liverpool

experienced a recession in unemployment levels during 2007/08 (from 9.7%

in 2006/07 to 8.1% in 2007/08) and a peak in levels during 2009/10, at 12.5%.

of 64

1.3.15 Liverpool Health Overview


Liverpool Merseyside North West


Less than 12 months 2,030 0.4% 5,760 0.4% 24,505 0.3%

1 year and up to 2 years 1,890 0.4% 5,215 0.4% 23,860 0.3%


5 years and over 35,205 7.5% 96,720 7.0% 359,620 5.1%

Grand Total 45,075 9.7% 124,070 9.0% 481,725 6.8%



Liverpool, which is a rate of 9.7%. This is higher than the Merseyside and North

West averages. The majority of those on DLA are claiming long term (7.5%), 5

years and over.



Average

North West

Average

Lifestyle

Behaviour

Model based

% estimate

Model based

% estimate

Model based

% estimate

Smoking 34.3% 28.0% 25.0%


Obesity 21.9% 22.9% 24.7%



prevalence of approximately 34.3% within the Liverpool area. We would also


prevalence of 21.9% within Liverpool.

The charts to the right illustrate the prevalence of all three lifestyle behaviours at a

Middle Super Output Layer (MSOA) level.


dominance within the North West and South of Liverpool, particularly Kirkdale,

Everton and Kensington in the North and Speke in the south. Areas of low

prevalence include the majority of South Liverpool, particularly: Mossley Hill,

Church, Childwall and Woolton.

The binge drinking prevalence map indicates a more scattered pattern for

high percentage estimates of binge drinking, although the majority of areas

are in North Liverpool. Some areas

include: Kirkdale, Central, Tuebrook,

Yew Tree and Greenbank. Areas of

low prevalence are concentrated

in Southern parts of Liverpool,

particularly: Cressington, Allerton,

Church, Woolton and Childwall.

One area of low prevalence in

North Liverpool includes West

Derby.



people who are obese in North

Liverpool, particularly in Fazakerley,

Warbreck, Kirkdale, Everton and

Croxteth and also Belle Vale and

Allerton in the South East. Areas of

low prevalence are located in

mainly central and West Liverpool.

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1.3.16 Liverpool Customer Insight Community Profile


It is clear from the community profile map that the North West of Liverpool is largely

represented by Profile group10. These areas include: Kirkdale, Everton, Kensington,

Anfield, Tuebrook, Picton and Princes Park, which demonstrates a large 16-49

population with a low life expectancy, poor health, high benefit need, a very high

crime rate and high accidental dwelling fires (ADF) and related fatalities.

However, Central ward, which is also located in North West Liverpool is

characterised as Profile 5, which is a young student population.

North East Liverpool, particularly Norris Green, Clubmoor and Fazakerley has a

large proportion of communities which are represented by Profile group 7.

South East Liverpool, such as Church, Woolton and Allerton wards, appear to have

a higher concentration of communities represented by Profile group 3. These are a

working population with high life expectancy, good general health, low benefit

need and a low crime rate.

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1.3.17 Sefton Population Overview


Sefton Merseyside North West



Males 131,237 47.9% 671,034 48.6% 3,464,685 49.1%

Females 142,553 52.1% 710,155 51.4% 3,587,492 50.9%

Children (0-14 years) 44,041 16.1% 228,290 16.5% 1,236,664 17.5%




During the 2011 census, Sefton had a population total of 273,790 (19.8% of the

Merseyside total) and a 3.2% reduction on the 2001 Census population. The

population is split into 47.9% males and 52.1% females. Sefton has a lower

proportion of children (16.1%) and working age residents (63.1%) and a higher

proportion of older people (20.8%) than the Merseyside averages.


charts.

Between 2001 and 2011, the total population within Sefton decreased by 3.2%, of








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Sefton Population Overview Continued


Sefton Merseyside

Ethnicity Number

% of

total Number

% of

total

White

British 259,629 94.8% 1,268,277 91.8%

Irish 2,312 0.8% 13,342 1.0%

Other 4,800 1.8% 23,684 1.7%

Mixed

White and Black

Caribbean 830 0.3% 6,395 0.5%

White and Black

African 488 0.2% 4,894 0.4%

White and Asian 760 0.3% 4,638 0.3%

Other 742 0.3% 5,027 0.4%


Indian 666 0.2% 7,896 0.6%

Pakistani 127 0.0% 2,566 0.2%

Bangladeshi 308 0.1% 2,366 0.2%

Other 653 0.2% 6,023 0.4%



Black African 464 0.2% 9,792 0.7%

Other 109 0.0% 2,694 0.2%

Chinese or other

ethnic group

Chinese 965 0.4% 11,554 0.8%

Other ethnic

group 714 0.3% 9,975 0.7%

Total 273,790 100.0% 1,381,189 100.0%



Within Sefton, 97.4% of the population has a white ethnic background, which is a

higher proportion compared to the Merseyside average. 2.5% of the Sefton



Sefton Merseyside


Christian 210,184 76.8% 1,022,711 74.0%

Buddhist 504 0.2% 3,908 0.3%

Hindu 525 0.2% 4,386 0.3%

Jewish 486 0.2% 3,014 0.2%

Muslim 1,189 0.4% 19,247 1.4%

Sikh 105 0.0% 955 0.1%


No religion 43,196 15.8% 238,198 17.2%


Total 273,790 100.0% 1,381,189 100.0%


Within Sefton, a large proportion of the population is Christian (76.8%); which is



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1.3.18 Sefton Deprivation Overview



% of area within most deprived 0-

10% locally (Merseyside wide)

18.4% 2.6%

2.6% of Sefton falls within the most deprived 0-10% of Merseyside whereas 18.4% of

Sefton falls within the most deprived 0-10% nationally. Furthermore 0 LSOA’s within

Sefton were ranked within the top 100 most deprived LSOA’s nationally.

The chart below demonstrates that the majority of Sefton is located in areas of

high affluence, with 68.9% falling within 50-100% deprivation deciles.

The map to the right illustrates that the most deprived areas of Sefton, as indicated

by the deep red shade, are located to the South West, particularly within Linacre

ward.

A somewhat large (15.8%) proportion of Sefton falls within the least deprived decile

(90-100%), as indicated by the white shaded areas, particularly along the coast in

Blundellsands, Manor, Harington and Ainsdale areas.




of 64

1.3.19 Sefton Risk Overview The current Sefton risk map shows large areas of low risk expanding across the

majority of North and Central Sefton, particularly areas of North Formby and the

majority of Southport. A large portion of South Sefton is highlighted by medium risk,

particularly South Formby/Ravenmeols and Manor. There are also a few clusters of

low risk areas in southern Sefton including parts of: Park, Sudell and Blundellsands

wards.

Additionally there are instances of high risk areas, for example in the very South of

Sefton in Linacre ward and also in the very North of Sefton along the coast of

Southport. These areas contain some of the most hard to reach residents and

therefore are subject to a convergence of serious underlying social and economic

issues.


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1.3.20 Sefton MF&RS ASB Overview


ASB fires within Sefton. The greatest reduction was ‘Grassland’, which decreased

by 32.1% (-103 incidents), followed by ‘Refuse Fires’ fires with a reduction of 7.8% (-

29 incidents). ‘Intentional Burning/Bonfire’ incidents accounted for a minor 1.7% (3


During 2011/12, Sefton had an overall 3.1 ASB fire incidents per 1,000 residents

compared to a 3.6 ASB rate during 2010/11. ‘Refuse Fire’ was the ASB type with the

greatest incident rate during 2011/12, at 1.3 incidents per 1,000 residents. This was

followed by ‘Grassland’ fires at 0.8 incidents per 1,000 residents.



%

Change

2010/11 ASB

Fire Rate*

2011/12 ASB

Fire Rate*

Sefton Sefton Sefton Sefton Sefton


04 02 Grassland 321 218 -32.1% 1.2 0.8


04 04 Outdoor Structure 54 40 -25.9% 0.2 0.1

04 05 Refuse Fire 373 344 -7.8% 1.4 1.3


Not Specified 18 17 -5.6% 0.1 0.1

Grand Total 995 840 -15.6% 3.6 3.1

Source: MF&RS, IRS


Source: MF&RS, IRS

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1.3.21 Sefton Education Overview

According to enrolment after the Autumn 2010 / Spring 2011 term, ‘St John’s

Church of England Primary School ‘was the school to have had the greatest

percentage of overall absence at 11.0%. Furthermore this school was also

ranked 1st for overall persistent absence at 40.4%. These percentages rank this

school well above the Sefton average for overall absence and overall

persistent absence rates.

‘Redgate Primary School was the second ranked school for overall persistent

absence rates at 32.1%, with an overall absence percentage of 6.3%.

Top Schools within Sefton for Overall Persistent Absence

School Name

Overall

Absence %

Overall

Persistent

Absence %

St John's Church of England Primary

School 11.00% 40.40%

Redgate Primary School 6.30% 32.10%

Range High School 5.50% 26.90%

Savio Salesian College 8.60% 26.30%

Our Lady Queen of Peace Catholic

Primary School 7.40% 26.10%

Litherland High School 8.60% 25.90%

Formby High School 5.30% 25.40%

Kew Woods Primary School 5.80% 25.40%

Hillside High School 7.40% 25.20%

Birkdale High School 5.20% 25.20%

Sefton Average 5.55% 20.63%







Within Sefton, 7.8% of the 16-18 year old population is NEET, and is subsequently the

district with the lowest percentage for 16-18 years olds who are Not in Education,

Employment or Training within Merseyside.

of 64

1.3.22 Sefton Unemployment Overview

Worklessness

Sefton North West GB




Lone parents 2,525 1.5% 74,915 1.1% 1.6%

Others on income 1,000 0.6% 21,160 0.3% 0.5%




The current worklessness rate in Sefton is 15.9% which is the lowest worklessness rate

compared to all the districts in Merseyside, however it is still slightly higher than the

national rate of 12.3%.


(ESA/IB) within Sefton. The IESA/IB claimant rate is 8.6%, which is above the national

average of 6.6%.

Sefton has a lower rate of workless population who are lone parents compared to

the national average, that is, 1.5% of working age people, compared with a


In February 2012 the JSA claimant rate in Sefton was 5.2% which is higher than the

national rate (3.7%).

The map to the right illustrates worklessness rates within Sefton are highest in the

South West of the district, particularly in Linacre, as illustrated by the deepest

shades of red. The darkest shades of red indicate that between 37.6% and 46.0%

of the working age population, within a particular LSOA, is out of work.

Areas which are experiencing lower rates of worklessness include the majority of

the central area of Sefton, such as: Blundellsands, Manor, Ravenmeols, Harington,

Ainsdale and Duke’s, as indicated by the white and blue shades on the map. The

white shade illustrates areas which are experiencing between 3.7% and 12.2% of

the working population, within a particular LSOA, who are out of work.

of 64

Sefton Unemployment Overview Continued













During 1996/97, Sefton had an unemployment rate of 9.7%, which saw a

reduction up to 2003/04 when unemployment in Sefton reached its lowest

level of 5.1%. Following this, the unemployment rate in Sefton rose, until in

2011/12 it reached 9.3%, almost as high as the rate seen in 1996/97.

of 64

1.3.23 Sefton Health Overview


Sefton Merseyside North West


Less than 12 months 1,070 0.4% 5,760 0.4% 24,505 0.3%



5 years and over 16,625 6.1% 96,720 7.0% 359,620 5.1%

Grand Total 21,215 7.7% 124,070 9.0% 481,725 6.8%



Sefton, which is a rate of 7.7%. This is lower than the Merseyside average but

higher than the North West average. The majority of those on DLA are claiming

long term (6.1%), 5 years and over.


Sefton Merseyside

Average

North West

Average

Lifestyle

Behaviour

Model based

% estimate

Model based

% estimate

Model based

% estimate

Smoking 23.7% 28.0% 25.0%


Obesity 22.0% 22.9% 24.7%



prevalence of approximately 23.7% within the Sefton area. We would also expect

a binge drinking prevalence of approximately 22.1% and an obesity prevalence of

22.0% within Sefton.




dominance within the very South of Sefton, particularly in the wards of:

Linacre, Derby, Litherland, Ford and Netherton, as well as parts of North Sefton

such as Cambridge ward. Areas of low prevalence include the majority of

central Sefton, such as: Harington and Ravenmeols.

The binge drinking prevalence map

indicates a similar pattern to the

smoking prevalence map with high

percentage estimates of binge

drinking in South Sefton and low

prevalence in central Sefton.



people who are obese towards the

South East of Sefton, particularly

Molyneux and parts of Park and

also small parts of North Sefton in

Meols. Areas of low prevalence are

mainly located in North Sefton such

as: Cambridge and Duke’s and

also along the South West coastal

areas such as Blundellsands.

of 64

1.3.24 Sefton Customer Insight Community Profile


It is evident from the profile map that a large proportion of Sefton, central and

along the coast in North Sefton, is characterised by Profile group 1 and 2 which

indicates an older population with high life expectancy, low benefit need and

poverty level, a low crime rate and low accidental dwelling fires (ADF) and related

fatalities.

Communities within North East Sefton, particularly Birkdale, Kew and Norwood, are

largely defined as Profile groups 3 and 6.

South West Sefton, such as: Linacre, Derby, Netherton, Litherland, Ford and St

Oswald wards, have a high concentration of communities defined as Profile group

8 and 10. This indicates a young population with low life expectancies, poor

health, high benefit need, high crime rates and high numbers of accidental

dwelling fires (ADF).

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1.3.25 St Helens Population Overview


St Helens Merseyside North West



Males 86,138 49.1% 671,034 48.6% 3,464,685 49.1%

Females 89,170 50.9% 710,155 51.4% 3,587,492 50.9%

Children (0-14 years) 29,752 17.0% 228,290 16.5% 1,236,664 17.5%




During the 2011 census, St Helens had a population total of 175,308 (12.7% of the

Merseyside total) and a 0.9% reduction on the 2001 Census population. The

population is split into 49.1% males and 50.9% females. St Helens has a higher

proportion of children (17.0%) and older people (17.9%) and a lower proportion of

working age residents (65.1%) than the Merseyside averages.


charts.

Between 2001 and 2011, the total population within St Helens decreased by 0.9%,

of which -1.1% were females and 0.2% were males.







of 64

St Helens Population Overview Continued


St Helens Merseyside

Ethnicity Number

% of

total Number

% of

total

White

British 169,346 96.6% 1,268,277 91.8%

Irish 887 0.5% 13,342 1.0%

Other 1,644 0.9% 23,684 1.7%

Mixed

White and Black

Caribbean 445 0.3% 6,395 0.5%

White and Black

African 167 0.1% 4,894 0.4%

White and Asian 271 0.2% 4,638 0.3%

Other 296 0.2% 5,027 0.4%


Indian 504 0.3% 7,896 0.6%

Pakistani 133 0.1% 2,566 0.2%

Bangladeshi 122 0.1% 2,366 0.2%

Other 493 0.3% 6,023 0.4%



Black African 152 0.1% 9,792 0.7%

Other 36 0.0% 2,694 0.2%

Chinese or other

ethnic group

Chinese 512 0.3% 11,554 0.8%

Other ethnic

group 240 0.1% 9,975 0.7%

Total 175,308 100.0% 1,381,189 100.0%



Within St Helens, 98.0% of the population has a white ethnic background, which is

a higher proportion compared to the Merseyside average. 1.9% of the St Helens





Christian 138,172 78.8% 1,022,711 74.0%

Buddhist 317 0.2% 3,908 0.3%

Hindu 416 0.2% 4,386 0.3%

Jewish 48 0.0% 3,014 0.2%

Muslim 605 0.3% 19,247 1.4%

Sikh 46 0.0% 955 0.1%


No religion 25,653 14.6% 238,198 17.2%


Total 175,308 100.0% 1,381,189 100.0%


Within St Helens, a large proportion of the population is Christian (78.8%); which is



of 64

1.3.26 St Helens Deprivation Overview





20.3% 3.4%

3.4% of St Helens falls within the most deprived 0-10% of Merseyside whereas 20.3%

falls within the most deprived 0-10% nationally. Furthermore 1 LSOA’s within St

Helens is ranked within the top 100 most deprived LSOA’s nationally.

The chart below demonstrates that the majority of St Helens is located in areas of

high affluence, with 55.9% falling within 50-100% deprivation deciles.

The map to the right illustrates that the most deprived areas of St Helens, as

indicated by the deep red shade, are located in central St Helens, particularly

within Town Centre and Parr areas.

A somewhat large (12.7%) proportion of St Helens falls within the least deprived

decile (90-100%), as indicated by the white shaded areas, particularly within

Eccleston. Other areas of affluence include: Rainford, Billinge and Rainhill.




of 64

1.3.27 St Helens Risk Overview

The current St Helens risk map indicates that the majority of West St Helens is

encompassed by low risk areas and East St Helens by medium risk areas. A small

portion of the East of the district, in Newton, is also experiencing low risk.

There are also a few instances of high risk areas, for example in Central St Helens,

encompassing parts of Town Centre and Thatto Heath wards. These areas contain

some of the most hard to reach residents and are subject to a convergence of

serious underlying social and economic issues.


of 64

1.3.28 St Helens MF&RS ASB Overview


ASB fires within St Helens. The greatest reduction occurred within ‘Grassland’ fires,

with a decrease of 46.4% (-121 incidents), followed by ‘Refuse Fire’ incidents with a

reduction of 21.3% (-81 incidents). ‘Derelict Building’ incidents accounted for a

moderate 25.0% (7 incidents) increase.

During 2011/12, St Helens had an overall 3.5 ASB fire incidents per 1,000 residents






%

Change

2010/11

ASB Fire

Rate*

2011/12

ASB Fire

Rate*

St Helens St Helens St Helens St Helens St Helens

04 01 Derelict Building 28 35 25.0% 0.2 0.2

04 02 Grassland 261 140 -46.4% 1.5 0.8

04 03 Intentional Burning / Bonfire 151 94 -37.7% 0.9 0.5


04 05 Refuse Fire 380 299 -21.3% 2.2 1.7


Not Specified 16 15 -6.3% 0.1 0.1

Grand Total 870 617 -29.1% 5.0 3.5

Source: MF&RS, IRS *Fire rate per 1,000 population. Rates based on 2011 census population.

Source: MF&RS, IRS

of 64

1.3.29 St Helens Education Overview

According to enrolment after the Autumn 2010 / Spring 2011 term, ‘Newton-le-

Willows Community High School’ was the school to have had the greatest

percentage of overall absence at 8.8%, additionally this school was ranked 7th

for overall persistent absence at 29.2%. However these percentages still rank

this school above the St Helens average for overall absence and overall

persistent absence rates.

‘Eaves Primary School’ had an overall absence at 3.9%, which is lower than

the overall absence percentage of ‘Newton-le-Willows Community High

School’ and also the St Helens average absence rate. ‘Eaves Primary School’

did see an overall persistent absence of 37.1%, creating a pronounced

disparity between overall absence and persistent absence, indicating that a

large percentage of those who were absent were persistently absent.

Top Schools within St Helens for Overall Persistent Absence

School Name

Overall

Absence %

Overall

Persistent

Absence %

Eaves Primary School 3.90% 37.10%

St John Vianney Catholic Primary

School 7.50% 32.60%

St Julie's Catholic Primary School 3.00% 32.00%

The Sutton Academy 7.40% 31.10%

Haydock Sports College 7.20% 29.70%

Willow Tree Primary School 6.20% 29.60%

Newton-le-Willows Community

High School 8.80% 29.20%

De La Salle School 5.90% 28.80%

St Mary's Catholic Junior School 4.60% 28.60%

St Augustine of Canterbury

Catholic High School 7.90% 28.10%

St Helens Average 5.09% 21.15%







Within St Helens, 8.4% of the 16-18 year old population is NEET, and is subsequently

the district with the second lowest percentage for 16-18 years olds who are Not in

Education, Employment or Training within Merseyside.

of 64

1.3.30 St Helens Unemployment Overview

Worklessness

St Helens North West GB




Lone parents 2,255 2.0% 74,915 1.1% 1.6%

Others on income 650 0.6% 21,160 0.3% 0.5%




The current worklessness rate in St Helens is 17.4% which is slightly higher than the

national rate of 12.3%.


(ESA/IB) within St Helens. The IESA/IB claimant rate is 9.7%, which is above the


The district has a close to the national average workless population who are

lone parents (2.0% of working age people), compared with a national

average of 1.6%.

In February 2012 the JSA claimant rate in St Helens was 5.1% which is higher than

the national rate (3.7%).

The map to the right illustrates worklessness rates within St Helens are highest in the

central part of the district, particularly in Town Centre and Parr, as illustrated by the

deepest shades of red. The darkest shades of red indicate that between 33.9%

and 41.8% of the working age population, within a particular LSOA, is out of work.

Areas which are experiencing lower rates of worklessness include: Rainford,

Eccleston, Rainhill, Billinge and Haydock, as indicated by the white and blue

shades on the map. The white shade illustrates areas which are experiencing

between 3.2% and 11.1% of the working population, within a particular LSOA, who

are out of work.

of 64

St Helens Unemployment Overview Continued Model based estimates for unemployment












During 1996/97, St Helens had an unemployment rate of 8.9%, which then

reduced to its lowest level of 4.8% during 2004/05, the lowest of all the

districts over all the years specified. Following this, the unemployment rate

in St Helens rose; until in 2011/12 it reached 9.4%, the highest rate of

unemployment within St Helens over the last 16 years.

of 64

1.3.31 St Helens Health Overview


St Helens Merseyside North West


Less than 12 months 725 0.4% 5,760 0.4% 24,505 0.3%



5 years and over 11,705 6.7% 96,720 7.0% 359,620 5.1%

Grand Total 15,130 8.6% 124,070 9.0% 481,725 6.8%


There are a total of 15,130 Disability Living Allowance (DLA) claimants within St

Helens, which is a rate of 8.6%. This is lower than the Merseyside average but

higher than the North West average. The majority of those on DLA are claiming

long term (6.7%), 5 years and over.



Average

North West

Average

Lifestyle

Behaviour

Model based

% estimate

Model based

% estimate

Model based

% estimate

Smoking 25.1% 28.0% 25.0%


Obesity 25.3% 22.9% 24.7%



prevalence of approximately 25.1% within the St Helens area. We would also


prevalence of 25.3% within St Helens.




dominance within central St Helens, particularly Town Centre, Parr and Thatto

Heath. Areas of low prevalence are mainly located in the North and West of

the district, such as in Rainford, Windle, Eccleston and Rainhill.

The binge drinking prevalence map indicates a higher percentage estimate

of binge drinking in South and central of St Helens, in: Bold, Parr, Thatto Heath

and Town Centre. Areas of low

prevalence are located in the

North and West of the district,

similar to those highlighted in the

smoking prevalence map.


demonstrates a similar patter to the

binge drinking map with high

prevalence of people who are

obese towards the South of St

Helens, with some additional areas

in Haydock. Areas of low

prevalence are located in the

North and West of the district,

similar to those highlighted in the

smoking and binge drinking

prevalence map.

of 64

1.3.32 St Helens Customer Insight Community Profile


The majority of central St Helens is made up of Profile groups 6 and 7 which

highlights a young poulation, with average/poor general health and a

high/medium need for benefits.

Following out from central St Helens, are communities which are primarily made up

of Profile groups 3 and 4, working and older populations with high life expectancy,

good to average general health, low to medium benefit need and low crime

rates.

The outter areas, around the district border, are mainly made up of Profile groups 2

and 4 which is characterised by an older population with a high life exectancy, a

medium to low benefit need, a medium to low poverty level and a low crime rate.

of 64

1.3.33 Wirral Population Overview


Wirral Merseyside North West



Males 153,847 48.1% 671,034 48.6% 3,464,685 49.1%

Females 165,936 51.9% 710,155 51.4% 3,587,492 50.9%

Children (0-14 years) 55,196 17.3% 228,290 16.5% 1,236,664 17.5%




During the 2011 census, Wirral had a population total of 319,783 (23.2% of the

Merseyside total) and a 2.4% increase on the 2001 Census population. The

population is split into 48.1% males and 51.9% females. Wirral has a higher proportion

of children (17.3%) and older people (19.1%) and a lower proportion of working age

residents (63.7%) than the Merseyside averages.


charts.

Between 2001 and 2011, the total population within Wirral increased by 2.4%, of








of 64

Wirral Population Overview Continued


Wirral Merseyside

Ethnicity Number

% of

total Number

% of

total

White

British 303,682 95.0% 1,268,277 91.8%

Irish 2,667 0.8% 13,342 1.0%

Other 3,807 1.2% 23,684 1.7%

Mixed

White and Black

Caribbean 964 0.3% 6,395 0.5%

White and Black

African 558 0.2% 4,894 0.4%

White and Asian 949 0.3% 4,638 0.3%

Other 815 0.3% 5,027 0.4%


Indian 1,344 0.4% 7,896 0.6%

Pakistani 226 0.1% 2,566 0.2%

Bangladeshi 851 0.3% 2,366 0.2%

Other 1,042 0.3% 6,023 0.4%



Black African 389 0.1% 9,792 0.7%

Other 117 0.0% 2,694 0.2%

Chinese or other

ethnic group

Chinese 1,653 0.5% 11,554 0.8%

Other ethnic

group 530 0.2% 9,975 0.7%

Total 319,783 100.0% 1,381,189 100.0%



Within Wirral, 97.0% of the population has a white ethnic background, which is a

higher proportion compared to the Merseyside average. 3.0% of the Wirral



Wirral Merseyside


Christian 225,147 70.4% 1,022,711 74.0%

Buddhist 905 0.3% 3,908 0.3%

Hindu 742 0.2% 4,386 0.3%

Jewish 265 0.1% 3,014 0.2%

Muslim 1,809 0.6% 19,247 1.4%

Sikh 236 0.1% 955 0.1%


No religion 68,209 21.3% 238,198 17.2%


Total 319,783 100.0% 1,381,189 100.0%


Within Wirral, a large proportion of the population is Christian (70.4%); which is close

to the Merseyside average of 74.0%. The next largest religion category is No

religion at 21.3% which is noticeably higher than the Merseyside average of 17.2%.

of 64

1.3.34 Wirral Deprivation Overview





23.2% 5.8%

5.8% of Wirral falls within the most deprived 0-10% of Merseyside whereas 23.2%

falls within the most deprived 0-10% nationally. Furthermore 2 LSOA’s within Wirral

are ranked within the top 100 most deprived LSOA’s nationally.

The chart to the right demonstrates that the majority of Wirral is located in areas

of high affluence, with 64.7% falling within 50-100% deprivation deciles.

The map to the right illustrates that the most deprived areas of Wirral, as

indicated by the deep red shade, are located to the East of Wirral, particularly

within: Bidston, Seacombe, and Birkenhead and Rock Ferry areas.

A large (20.3%) proportion of St Wirral falls within the least deprived decile (90-

100%), as indicated by the white shaded areas, particularly within Heswall, West

Kirby and Greasby areas. Other areas of affluence include: Hoylake,

Clatterbridge, Pensby and Bebington.




of 64

1.3.35 Wirral Risk Overview

The current Wirral risk map indicates that the majority of West Wirral is

encompassed by low risk areas with the North East of the district seeing a number

of medium risk areas.

There are also a few instances of high risk areas in the North East of Wirral, in parts

of: Seacombe, Birkenhead, Bidston and Rock Ferry wards. These areas contain

some of the most hard to reach residents and are subject to a convergence of

serious underlying social and economic issues.


of 64

1.3.36 Wirral MF&RS ASB Overview

Between 2010/11 and 2011/12 there has been a reduction of 5.8% (-79) ASB fires

within Wirral. The greatest reduction occurred with ‘Refuse Fires’ which had a

reduction of 9.7% or 67 incidents, ‘Intentional Burning/Bonfire’, had a decrease of

27.2% (-61 incidents). ‘Outdoor Structure’ incidents accounted for a 42.4% (14


During 2011/12, Wirral had an overall 4.0 ASB fire incidents per 1,000 residents






%

Change

2010/11 ASB

Fire Rate*

2011/12 ASB

Fire Rate*

Wirral Wirral Wirral Wirral Wirral


04 02 Grassland 333 377 13.2% 1.0 1.2

04 03 Intentional Burning / Bonfire 224 163 -27.2% 0.7 0.5


04 05 Refuse Fire 690 623 -9.7% 2.2 1.9

04 06 Derelict Vehicle 4 3 -25.0% 0.0 0.0

Not Specified 40 40 0.0% 0.1 0.1

Grand Total 1357 1278 -5.8% 4.2 4.0

Source: MF&RS, IRS *Fire rate per 1,000 population. Rates based on 2011 census population.

Source: MF&RS, IRS

of 64

1.3.37 Wirral Education Overview According to enrolment after the Autumn 2010 / Spring 2011 term, ‘Fender

Primary School’ and ‘The Oldershaw School’ were the schools to have had the

greatest percentage of overall absence at 8.7%, however these schools were

not ranked within the top schools for persistent absence with only 21.1% and

21.7% respectively. However these percentages still rank these schools above

the Wirral average for overall absence and overall persistent absence rates.

‘University Academy of Birkenhead’ had an overall absence at 7.7%, which is

lower than the overall absence percentage of Fender Primary School and but

higher than the Wirral average absence rate. Furthermore, ‘University

Academy of Birkenhead’ did see an overall persistent absence of 45.5%, the

greatest of all the schools within Wirral and well above the Wirral average.

Top Schools within Wirral for Overall Persistent Absence

School Name

Overall

Absence %

Overall

Persistent

Absence %

University Academy of Birkenhead 7.70% 45.50%

West Kirby St Bridget's CofE Primary

School 4.90% 35.00%

St Mary's Catholic College 7.80% 25.80%

Birkenhead High School Academy 4.50% 25.30%

Pensby High School for Boys: A

Specialist Sports College 7.80% 25.10%

Higher Bebington Junior School 4.10% 24.60%

Ridgeway High School 6.30% 24.20%

Brookdale Primary School 4.40% 23.90%

Heswall Primary School 4.20% 23.80%

St John Plessington Catholic College 6.90% 23.70%

Wirral Average 5.44% 19.72%







Within Wirral, 8.9% of the 16-18 year old population are Not in Education,

Employment or Training.

of 64

1.3.38 Wirral Unemployment Overview Worklessness

Wirral North West GB




Lone parents 4,025 2.0% 74,915 1.1% 1.6%

Others on income 1,125 0.6% 21,160 0.3% 0.5%




The current worklessness rate in Wirral is 16.7% which is somewhat

higher than the national rate of 12.3%.

There are 19,325 claimants of Employment Support

Allowance/Incapacity Benefit (ESA/IB) within Wirral. The IESA/IB

claimant rate is 9.5%, which is above the national average of 6.6%.

The district has a close to the national average workless

population who are lone parents (2.0% of working age people),

compared with a national average of 1.6%.

In February 2012 the JSA claimant rate in Wirral was 4.6%, the lowest of

all districts within Merseyside, however is still higher than the national rate (3.7%).

The map to the right illustrates worklessness rates within Wirral are highest in the East

of the district, particularly in Birkenhead, Rock Ferry and Seacombe, as illustrated

by the deepest shades of red. The darkest shades of red indicate that between

51.3% and 66.1% of the working age population, within a particular LSOA, is out of

work.

Areas which are experiencing lower rates of worklessness include the whole West

side of the district, encompassing: Hoylake, West Kirby, Heswall, Greasby, Pensby

and Clatterbridge, as indicated by the white and blue shades on the map. The

white shade illustrates areas which are experiencing between 2.1% and 14.8% of

the working population, within a particular LSOA, who are out of work.

of 64

Wirral Unemployment Overview Continued Model based estimates for unemployment












During 1996/97, Wirral had an unemployment rate of 9.6%. Between

1996/97 and 2003/04 Wirral followed a very similar pattern in unemployment

rates as St Helens. Then during 2003/04 it reached its lowest point of

unemployment at 5.1%. Following this, Wirral showed an overall rise in

unemployment until in 2011/12 it reached 9.0%.

of 64

1.3.39 Wirral Health Overview Disability Living Allowance

Wirral Merseyside North West


Less than 12 months 1,255 0.4% 5,760 0.4% 24,505 0.3%

1 year and up to 2 years 1,235 0.4% 5,215 0.4% 23,860 0.3%


5 years and over 20,125 6.3% 96,720 7.0% 359,620 5.1%

Grand Total 26,335 8.2% 124,070 9.0% 481,725 6.8%


There are a total of 26,335 Disability Living Allowance (DLA) claimants within Wirral,

which is a rate of 8.2%. This is lower than the Merseyside average but higher than

the North West average. The majority of those on DLA are claiming long term

(6.3%), 5 years and over.


Wirral Merseyside

Average

North West

Average

Lifestyle

Behaviour

Model based %

estimate

Model based

% estimate

Model based

% estimate

Smoking 22.8% 28.0% 25.0%


Obesity 21.7% 22.9% 24.7%


Given the characteristics of the local population we would expect a

smoking prevalence of approximately 22.8% within the Wirral area. We would

also expect a binge drinking prevalence of approximately 22.2% and an

obesity prevalence of 21.7% within Wirral.

The charts to the right illustrate the prevalence of all three lifestyle behaviours

at a Middle Super Output Layer (MSOA) level.

The smoking prevalence and binge drinking maps demonstrate very similar

patterns for high percentage and low percentage estimates. Higher

percentage estimates are located towards the East of the district,

particularly in: Bidston, Seacombe, Birkenhead and Rock Ferry. Areas of low

prevalence are mainly located to West of the district.

The obesity prevalence

map demonstrates a

more scattered

pattern of obesity

prevalence within

Wirral. High

percentage estimates

of obesity prevalence

are located in:

Eastham, Rock Ferry,

Moreton West and

parts of Upton,

Claughton and Oxton.

Areas of low

prevalence are mainly

located towards the

very West of Wirral in

Hoylake, West Kirby and Heswall.

of 64

1.3.40 Wirral Customer Insight Community Profile


A large portion of West Wirral is encompassed by profile group 1 and 2, with a

small percentage of the West, such as Hoylake and West Kirby, seeing

communities falling within profile group 3.

Along the East of the Wirral, specifically the: Bidston, Birkenhead and Rock Ferry

wards, there is a high percentage of communities represented by profile group 9.

These communities are characterised by a large 0-15 year old transient

population, with low life expectancies, poor general health, high benefit need and

poverty levels, very high crime rates and low accidental dwelling fires (ADF) but

high related fatalities.

A number of wards fall within profile groups 6 and 7, some in North Wirral, such as

Leasowe & Moreton, Seacombe and Liscard, and some in the the South East of

Wirral, such as Bromborough. These wards are characterised by young family

orientated populations with poor to average general health and medium to high

benefit need.