8/14/2019 Profile Richard Van Hooijdonk

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Profile

Richard

van Hooijdonk1988 Business school, Amsterdam

1994 PPGH/JWT advertising agency

1996 Director of Eyedentity

2000 Marketing director for DSB Bank

2006 Innovation specialist for OHRA

management

2006 Guest lecturer at Erasmus/SRM

College for Brand Management

In 1994 Richard van Hooijdonk joined the staff ofinternational advertising agency PPGH/JWT. After severalyears he decided to start his own marketing firm: Eyedentity.DSB Bank bought the firm in 2000. Van Hooijdonk acted asthe bank!s marketing director for five years. During histenure significant commercial successes were achieved.Van Hooijdonk was responsible for commercial innovationon behalf of OHRA insurance company management in

2006 and 2007. One of the largest insurance companies inthe country, OHRA made the shift from a product insurer toa target group insurer during this period. In 2006 VanHooijdonk joined the Erasmus/SRM College for BrandManagement and Nyenrode Business Universiteit as aguest lecturer. In 2007 MarketingMonday was transformedinto a marketing 2.0 innovation and inspiration enterprisewith an impressive list of national and international clientsincluding Oracle, Randstad, Walibi and Dolfinarium. VanHooijdonk is also in great demand as a speaker on thedomestic and international circuit about marketing andcommunication innovation. Recently, his company

developed a course on marketing and communication 2.0.

After countless marketing andcommunication adventures,accomplishments and experiences VanHooijdonk decided in 2007 to focus onthe innovation in communication in thebroadest sense of the concept.Businesses, institutions andorganizations have tremendous

difficulty with the rapidly changingcommunication economy.

By inspiring, sharing knowledge andteaching new skills Van Hooijdonk iscapable of bringing about a positive shiftwithin corporate and organizationalcultures and in doing so open up avenuesfor new thinking. This new thinkingabout communication providesorganizations with the opportunity to meetthe needs of their target group moreeffectively. Society, citizens andconsumers change. Companies andinstitutions must also change accordingly.

Richard van Hooijdonk

richard@marketingmonday.nl

+31641330000

mailto:richard@marketingmonday.nlmailto:richard@marketingmonday.nlmailto:richard@marketingmonday.nlmailto:richard@marketingmonday.nlmailto:richard@marketingmonday.nl

8/14/2019 Profile Richard Van Hooijdonk

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References

MarketingMonday is a very inspirational company.

During the presentation they were very

enthusiastic and you could see that they have a

passion for their business. They have the ability to

deliver a message. Put them on a stage and they

will grab the crowd. Connect to MarketingMonday

and you'll experience this too.

Liesbeth Janssen, Standaard Uitgeverij,

Belgium

Richard is one of the most driven marketers I

have met in the past 25 years. He has tremendousenergy, which he knows how to convey to others.

He is original and creative when it comes to finding

solutions.

Max Kohstamm, Publicist and Management,

SRM

In the time I spent working with MarketingMonday

I got to know the agency as an incredibly driven

and creative outfit. Always on their toes and

constantly anticipating changing demand. Working

with MarketingMonday is supremely enjoyable. I

would not hesitate to recruit them again for a

project in the future.Joan van Beek, Director of Marketing, CZ

Zorgverzekeringen

An outstanding presentation that was captivating

from start to finish. I was on the edge of my seat! It

was about time!

Marcel Glaser, General Manager, Golden Tulip

Hotels

Very keen and very energetic. With a good vision

and capacity to produce complex marketing

concepts in a logical manner. They are ahead of

the marketing game.

Maarten Smit, SNS Group

Richard was one of the pioneers of the OHRA

innovation, which had far-reaching consequences

in terms of strategy, marketing and corporate

culture. He is an innovative marketer who pairs an

unprecedented drive with fresh ideas. His forte:

results and action!

Ronald Sterk, Journalist

If "generating enthusiasm! is the 2.0 buzzword,

then the MarketingMonday speakers certainly

personify it. Most of all they think big, wide and

beyond the issues of the day. Enjoy the ride!Job Koopman, Strategy Director

It is rare to attend a session during which concrete

business objectives and old and new marketing

are so clearly connected.

Hedwig Wassing, Director, Euro Relais

With his drive, enthusiasm and out of the box way of thinking and doing

things he gets entire rooms filled with marketers on their feet! Richard

inspired me to continue to develop in our brilliant line of work and I am

extremely grateful to him for it.

Emy Piers, Head of Project Management, Customer Care Center

Richard showed the international amusement park industry that there is

still enormous profit to be made from Marketing 2.0 applications. The

workshops that Richard conducts with the participation of his

audiences, which represent a wide variety of sectors are highly

inspiring and really make you think.

Van Assendelft, former director, Efteling

MarketingMonday is a true professional company. I admire their

creativity and respect the drive to come up with better solutions every

day. MarketingMonday is a great company to have in your network!

Fred Rutgers, CEO, Shopbusters

Sometimes you meet people who are able to inspire. Richard is one of

those rare people who can instantly inspire you during trainings,

workshops or seminars. Meeting Richard in a seminar is always good

for generating brainwaves and new ideas. And if you want to know

something about Marketing 2.0, he is definitely the guy to talk to.

Lilian Heijmans, Marketing Director, TBWA

I really clicked with Richard. I could relate to his passion for the

business. Richard!s strength is his ability to think strategically while at

the same time he is always aware of the potential consequences of

change. Plus, he is fully up to date on the latest interactive

developments and application possibilities. I have no qualms in calling

him an Enterprise 2.0 expert.

Werner Duimel, Online Director, UPC

I can recommend MarketingMonday as one of the most driven

companies, I've ever worked with. They have a keen insight in online

media use for commercial purposes. Their ideas were original, do-able

en highly effective. They are one of the few maketing companies that

oversees the whole maketing spectrum. They combined TV, print, radio

and web/newmedia to one integrated marketing machine.

MarketingMonday is well inormed about trends en innovations and won't

hessitate to contact you if they think they can help/support you of your

business. MarketingMonday is able to convince, the inconvinceable.

John Wittmaekers, board USG People NV

"He has a wide knowledge about Marketing and Cross Media. It is agreat pleasure to work with this inspired company#

Willem Bol, voormalig TV !showmaster"

Richard, is an enthousiac personallity who in a presenation passes on

the message he wants. After his 1 hour of energy you feel you need to

go back to the office with a lot of new ideas and enthousiasm.

Claire Van Campen, manager Eden Hotel Group

"MarketingMonday made with their Marketing 2.0 presentation a good

recap on what is going on in Marketing and how to react on these

changes. Not only from a disciplinairy point of view but also business

wise and the effect on organizations. Very inspiring and certainly food

for thought."

Robert Gijsbers, director Albert Heijn