The ProblemProgene needed a video that would allow them to easily explain their value proposition to customers that they could use in multiple mediums and also facilitate quick edits as needed. They needed a great finished product as well as flexible creative partner to facilitate the process.

The SolutionProgene enlisted Richter10.2 to help create a national commercial quality video that could clearly and quickly explain what they bring to the table in language their target audience would understand and appreciate.

The ResultRichter10.2 created this two minute video with the following result:

“[Our video] has been used as a national TV ad, broadcast on National Geographic, Discovery Science, History, History Intl, Military Channel, Velocity, etc. In addition to media, it's used on the website and in sales presentations for retailers.

As a key selling tool (both direct to consumer as a Direct Response ad and to businesses as part of the retail presentation), the video has been directly attributable to sales.

Your team's been great to work with!  Insightful, creative, knowledgeable and flexible (important when dealing with broadcast).

In addition to beautifully illustrating the issues and bringing the script to life, being able to keep costs in check when having to tweek the video after the final work is complete has been critical to keeping the project on budget and on track. The speed in which your team has been able to make edits happen has been invaluable.

In short, would we consider working with Richter again? Yes... in fact, we're already currently working on the next version variants.”

Michael LeeProxi Market Solutions

Case Study for Progene