video seo : a video indexing case study

@kamran_seo mkamran1muhammad.kamran.2012

Video IndexingHealthGuru Case Study

By

Muhammad Kamran


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HealthGuru-Video Index


4500+ Indexed Videos


In This Presentation….

How we managed to index 4500+ videos with thumbnails.

Experiments and Observations.


How we managed to index 4500+ videos with thumbnails.


1. One Video per Page


2. Related Content


3. Video Sitemaps<url>

<loc>http://diet-fitness.healthguru.com/video/how-much-sugar-to-eat

</loc> <video:video>

<video:thumbnail_loc>http://static-img-a.hgcdn.net/Media/_100x75/DFTIPS_078_HowMuchSugar_thumb_640X480_LA.jpg

</video:thumbnail_loc><video:title>

How Much Sugar to Eat? </video:title>

<video:description>Need a quick tip on balancing the amounts of sugar in your

diet? Watch this for a quick tip!</video:description>

<video:player_loc >http://www.healthguru.com/embed/76M

</video:player_loc></video:video>

</url>


4. Schema Tags

<itemtype="http://schema.org/VideoObject">

<meta itemprop="url" content=" http://mental.healthguru.com/video/antidepressants-setting-expectations " ></meta>

<h1 class="left fn" itemprop="name">How Long Will Antidepressants Take to Work? </h1>

<meta itemprop="description" content="You might think antidepressants will lift your mood overnight, but that's not usually the case, especially when your doctor starts you off on a low dose. Find out how long will antidepressants take to work from this video."></meta> <meta itemprop="width" content="640" ></meta> <meta itemprop="height" content="400" ></meta>

<meta itemprop="embedURL" content="http://www.healthguru.com/embed/"></meta>

<meta itemprop="thumbnailUrl" content="http://static-img-b.hgcdn.net/Media/_100x75/MHG_211_LH028_SettingExpectations_THUMB_640X480_LA.jpg" ></meta>


5. Quality Thumbnails

a)Should be Relevant.

b)at least 160 x 90 pixels and at most 1920x1080 pixels.


6. Patience


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Experiments and Observations


Same Video Experiment

This experiment is designed to check whether Google judge the relevancy of Video and Content or is it just the content that matters?


Thumbnail Changed…


Findings…• Google can’t judge the video, it index videos based on the

information provided in the video sitemap and surrounding text of the video.

• We can use the thumbnail of our choice regardless of the video content.


Thumbnail

This experiment is designed to judge the frequency of thumbnail visibility on different positions in search results.


PAGE POSITION HG Keywords Sample

THUMBNAIL %

1ST Page

1 100 0%

2 100 98%

3-10 100 99%

2nd Page

11 100 0%

12 100 96%

13-20 100 100%

3rd Page

21 100 0%

22 100 99%

23-30 100 100%


Findings…

• Except YouTube, there is almost no chance of appearing thumbnails if the page is ranking on positions 1,11,21,31…..


Double Serving


SEMRUSH Data

Contact

@kamran_seo

mkamran1

[email protected]

video seo : a video indexing case study

Technology