Social Media Optimization&

Video SEO

Pierre ZarokianPresident/CEOSubmit Express

About Me• President/CEO of Submit

Express for 11 Years

• Commercial Real Estate Investor

• Luxury Homes Network.com

About Submit Express

- Launched in 1998- Ranked #1 SEO firm by Website Magazine

(Oct 2009)- INC 5000 (2007-2009) - Deloitte FAST 500 (2008-2009)- SEO, PPC Management, Optin Email Ads,

Press Releases- Social Media Services at iClimber.com

Social Media Optimization•Why use Social Media

•Social Media Stats

•Twitter Tips

•Facebook & Linkedin Tips

•Blogging Tips

•Reputation Management

WHY USE SOCIAL MEDIA

• Networking

• Reputation Management

• Increase Brand Awareness

• Customer Relations

• Bottom Line – Increase Sales and Business

Current Social Media Users

• 99% of generation Y (age 18-24) have at least one social media account

• Less than 25% of DMA (Direct Marketing Association) members actively use social media

Most Popular Social Media Sites

• Facebook – 32% , 250 Million Users, up from 200 Million in 3 months

• Myspace – 29%• Twitter• Blogger• Linkedin• Youtube• Digg, Tagged, Reddit, Friendster,…

• 26% of top 100 Twitter accounts are

Business related

• 22% of generation Y (age 18-24) use Twitter

• 85% follow friends

• 54% follow celebrities

• 29% follow family

• 29% follow companies

More About Twitter:

• 54.9% of users have never tweeted• 55.5% are not following anyone• 52.7% have no followers• 79.79% of users failed to provide a

homepage URL• 75.86% have not entered a bio in

their profile.

Kogi BBQ

• 47,000+ Followers•

Dell Outlet

• 1.3 Million+ Followers• Over $3 Million in Sales by June 09

Using Twitter Effectively • Relevant user ID or company name• Complete bio and use keywords• Profile picture and background image• Tweet often• Tweet latest industry news• Include relevant hash tags (#) in tweets• Follow your competitors followers• Follow Twitters who tweet about you or your

industry• Use automation tools

Twitter Sales Lead Tip

• Go to search.twitter.com and type:

looking for ‘name of your service’

i.e “looking for real estate broker” or

“looking for SEO”

• Use a tool like tweetlater to get keyword alerts daily

&• Add as many friends as possible• Let your old friends know what you do• Add profile picture• Complete your info page (Company info &

URL)• Post relevant industry news• Build a company (or fan) page• Use custom URL feature• Lookup all your leads and connect with them

Blogging Tips

• Create a Blog and post regularly• Wordpress• Submit your posts to major Social Media and

bookmarking sites• Install social bookmarking links

• Auto Tweet your Blog posts• Create additional blogs

Reputation Management

• Google Alerts

• Twitter keyword alert tools

• Technorati

• Respond to negative feedback ASAP• Create profiles on major social media

sites using business name as the user ID

Tracking

• Check referral logs• Use unique tracking links• bit.ly• Use unique offers to

differentiate• Use unique tracking phone #

Final Tips on Social Media• Promote your social media profiles on your

home page, business cards and marketing material

• Use automation tools when possible• Dedicate someone to spend at least 30-60

minutes a day• If you can’t do it in-house hire an expert (hint…

hint)

Video SEO

• What to Create

• Top Video Sites• Video SEO Tips

BlendTec•

Will it Blend.com•

What to Create?

• Quality content

• Funny content

• How-to videos

• Product demos

Top Video Sites

• YouTube• MySpace• Break.com• DailyMotion• Facebook

Video SEO Factors• Title• Description• Tags• Number of Views• Rating• Links• Comments, Favorites, Playlists

Other Considerations• Put link in description, but in first 27

characters• Don’t do widescreen, 4:3 is good• Include URL or Call to action in video• Piggyback other’s popularities

Resources:

http://www.iclimber.com/social-media-

dictionary.html

http://blog.iclimber.com

http://twitter.com/submitexpress

http://twitter.com/iclimber_smo

http://twitter.com/submitexpressvp