April 8, 2023

SEO for VideosStrategies, Tips, & Techniques

SEO Primer

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WHY IS SEO IMPORTANT?

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SEO BENEFITS

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FACTORS THAT IMPROVE SEO

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VIDEO SEO STRATEGIES & TECHNIQUES

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AN ROI BASED APPROACH TO VIDEO SEO1

• Defining a concrete SEO project plan that includes crisp goals and clear metrics that will be used to track the progress towards these goals.

• Choosing specific, finite SEO improvements that have a defined beginning and end.

• Benchmarking your current performance across major search engines.

• Investing in analytical tools to gain deeper insight into your SEO performance.

• Iterating on your improvements over time by defining additional projects that allow you to continue making incremental gains.

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MANAGE YOUR CONTENT

• Incorporate related links, articles, blog posts, photos, audio—every type of content on your site—around your videos to build context.

• Ensure that the contextual content is dynamically driven, so it can be associated with the video currently playing.

• Incorporate community features to drive traffic and retention, encourage cross-linking, and leverage your audience for new content types.

• Prominently position “Get link,” “Grab code,” and “Email to a Friend” calls-to-action.

• Ensure that these links point back to pages you have optimized.

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ORCHESTRATING LINK BUILDING

• Generating inbound links remains one of the best methods for improving your ranking in video search results

• Choose short & compelling titles

• Make it easy for users to grab the embed code to embed the video

• Allow social bookmarking

• Foster commentary through comments & ratings

• RSS feeds, MRSS feeds, email to friend, video links

• Video Sitemap

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STRUCTURAL PRACTICES

• HTML Definitions H1 Tags Meta description tag Meta keywords tags Video Name & Description Tag clouds Anchor text

• Video Definitions Video navigation “now playing” information Unique URLs for each video Minimize usage of pop-ups

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ADDITIONAL READING & REFERENCES

1. Brightcove Video SEO Playbook2. http://developer.brightcove.com/en/articles/making-your-vide

o-content-indexable3. http://blog.brightcove.com/en/2011/02/how-video-most-comp

elling-way-connect-customers4. http://blog.brightcove.com/en/2009/04/simple-seo-technique-

single-title-players5. http://blog.brightcove.com/en/2009/03/10-tips-for-grown-vide

o-business

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THANK YOU!

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B: blog.ayantek.com

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F: facebook.com/ayantek

Ayantek, LLC

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