seo for video

36

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Post on 05-Dec-2014

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What determines which video shows up in a Google Search?

TRANSCRIPT

Page 1: SEO for Video
Page 2: SEO for Video

SEO for VideoSEO for VideoJust 3 ThingsJust 3 Things

Mike MuellerMike Mueller@MikeMueller@MikeMueller

AreWeConnected.comAreWeConnected.com

Mike MuellerMike Mueller@MikeMueller@MikeMueller

AreWeConnected.comAreWeConnected.com

Page 3: SEO for Video
Page 4: SEO for Video
Page 5: SEO for Video

THREE FACTORS

1. Relevance2. Quality3. Clout

Page 6: SEO for Video

1. Relevance

Optimized TitleOptimized Description

Keyword Phrase near topTags still exist, use them!

Keyword ResearchOptimized Uploaded Transcript

External Link OverlaysVideo Responses

Page 7: SEO for Video

1. RelevanceOptimized Title

Page 8: SEO for Video

1. RelevanceOptimized Description

Page 9: SEO for Video

1. RelevanceKeyword Phrase near top

Page 10: SEO for Video

1. RelevanceTags still exist, use them!

Page 11: SEO for Video

1. Relevance

Keyword Research

Page 12: SEO for Video

1. RelevanceKeyword Research

Page 13: SEO for Video

1. RelevanceOptimized Uploaded Transcript

Page 14: SEO for Video

1. RelevanceOptimized Uploaded Transcript

Page 15: SEO for Video

1. RelevanceExternal Link Overlays

Page 16: SEO for Video

1. RelevanceVideo Responses

Page 17: SEO for Video

1. RelevanceVideo Responses

Page 18: SEO for Video

2. Quality

HD is only part of it.Cuts, edits, transitions and camera shake also

matter

Is your video Informative, Content Rich?Do people stay to the end?Do they rate your video?

Do people comment?Video Responses?

Page 19: SEO for Video

2. Quality

Page 20: SEO for Video

2. Quality

Page 21: SEO for Video

2. Quality

Page 22: SEO for Video

2. Quality

Page 23: SEO for Video

2. Quality

Page 24: SEO for Video

3. Clout

Are people linking to it?Are people clicking links out?

Are they sharing it?Are they embedding it?

Do you have subscribers to your channel?Do you subscribe to other channels?

Page 25: SEO for Video

3. Clout

Page 26: SEO for Video

3. Clout

Page 27: SEO for Video

3. Clout

Page 28: SEO for Video

3. Clout

Page 29: SEO for Video

3. Clout

Page 30: SEO for Video

3. Clout

Page 31: SEO for Video

3. Clout

Page 32: SEO for Video

3. Clout

Page 33: SEO for Video

THREE FACTORS

1. Relevance2. Quality3. Clout

Page 34: SEO for Video
Page 35: SEO for Video

SEO for VideoSEO for VideoJust 3 ThingsJust 3 Things

Mike MuellerMike Mueller@MikeMueller@MikeMueller

AreWeConnected.comAreWeConnected.com

Mike MuellerMike Mueller@MikeMueller@MikeMueller

AreWeConnected.comAreWeConnected.com

Page 36: SEO for Video