video seo services 2014

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The Future of Video 2014 Possible Web Marketing 624 Matthews Mint Hill Rd. Suite 209 Matthews, NC | Sales: Toll Free 866.680.6180 | Support: 704.215.4749 | [email protected] | www.possiblewebmarketing.com

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Visit https://possibleweb.com for more information. This report is an archived report from 2014 and came out before our company rebrand.

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Page 1: Video SEO Services 2014

The Future of Video2014

Possible Web Marketing 624 Matthews Mint Hill Rd. Suite 209 Matthews, NC | Sales: Toll Free 866.680.6180 | Support: 704.215.4749 | [email protected] | www.possiblewebmarketing.com

Page 2: Video SEO Services 2014

Search Results..................3

Engagement......................5

Sales.....................................8

Conversion .......................10

Implementation...............12

Page 2

Video StatsOverviewThe Future of Video

Page 3: Video SEO Services 2014

Video drives search results

Page 3

Videos in universal search results have a 41% higher click through rate than their plain text counterparts—ReelSEO

Page 4: Video SEO Services 2014

Video StatsSearch Results

Video increases the chance of a front-page Google result by 53x—Forrester

Video results appear in over 63% of blended (aka universal) search results on Google —Search Metrics

Videos in universal search results have a 41% higher click through rate than their plain text counterparts—ReelSEO

Each day, 3.4 billion searches are completed—eMarketer

Page 4

Page 5: Video SEO Services 2014

Video increases engagement

Page 5

182 million viewers watched 39 billion videos in March 2013—comScore

Page 6: Video SEO Services 2014

182 million viewers watched 39 billion videos in March 2013—comScore

85% of the US online population has watched a YouTube video; 65% watch one video per week—comScore

60% of people prefer watching video over reading text—Forbes

Page 6

Video StatsEngagement

Page 6

Page 7: Video SEO Services 2014

People remember 50% more from a video compared to 22% from written content—Wharton Business

Video in email marketing has been shown to increase email click through rates by over 96%—Flimp

Page 7

Video StatsEngagement

Page 7

Page 8: Video SEO Services 2014

Video drives sales

Page 8

52% of consumers feel watching an online product

—Internet Retailer

Page 9: Video SEO Services 2014

Page 9

Video StatsSales

52% of consumers feel watching an online product video makes

—Internet Retailer

60% of consumers—Website Magazine

52% of consumers say they are less likely to return a product after viewing a product video on a brand website or YouTube—Website Magazine

will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes—Marketing Charts

Retail sites with video content increase conversion by 46%—Treepodia

Page 9

Page 10: Video SEO Services 2014

Video increases conversion

Page 10

Visitors who view product videos are 85% more likelyto buy than visitors who do not—Internet Retailer

Page 11: Video SEO Services 2014

Page 11

Video StatsConversion

Visitors who view product videos are 85% more likely to buy than visitors who do not—Internet Retailer

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors—comScore

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%

,delivering a 24.7% lift, compared to a 18.7% lift for UGC video —comScore

Page 11

Page 12: Video SEO Services 2014

Businesses are implementing online video

Page 12

70% of B2B businesses are using video as a marketing tactic—Marketing Profs

Page 13: Video SEO Services 2014

Page 13

Video StatsImplementation

42% of business people who watched a video purchased a product—IDG

61% of businesses say online video is the top converter for sales—Adobe Digital Report

Business spending on video will reach $8.3 billion by 2015—Interactive Media Strategies

Videos produced for business purposes will grow in excess of 50% annually through at least 2015—Interactive Media Strategies

SMB spending on digital media will grow to $16.6 billion by 2015—BIA/Kelsey

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Page 14: Video SEO Services 2014

Possible Web Video SuiteProduce, share, analyze and optimize video content from a single platform.

Possible Web’s cloud-based platform has transformed video content creation, moving production away from being an expensive and time-consuming process into something

controlled.

Video production anywhere in North America, in unlimited volume, at the lowest costs

Possible Web

scalable videoVideo content management & intelligent video players

Possible Web

video player

Possible Web provides robust video content management and intelligent video players equipped with built-in geo-targeting, lead generation, campaign management, and SEO capabilities.

Real-time video analytics to measure performance

Possible Web

Possible Web provides real-time video analytics that track video engagement rates and lead-generation metrics. Easily track, analyze, and report on a video’s performance, such as its impressions, play rates, viewer behavior, device breakdown and more.

video analytics

Only from Possible Web Marketing Contact Us

Possible Web Marketing 624 Matthews Mint Hill Rd. Suite 209 Matthews, NC | Sales: Toll Free 866.680.6180 | Support: 704.215.4749 | [email protected] | www.possiblewebmarketing.com

Page 15: Video SEO Services 2014

SoMedia Networks 201-221 E 10th Ave. Vancouver, BC V5T 4V1 | Toll Free 877.850.5510 | [email protected] | www.somedia.net

Let Us Help You Dominate the Web.

Possible Web Marketing 624 Matthews Mint Hill Rd. Suite 209 Matthews, NC | Sales: Toll Free 866.680.6180 | Support: 704.215.4749 | [email protected] | www.possiblewebmarketing.com