programmatic ad server by adop - cloud object storage · out-stream video rtb inventory setting....

Programmatic Ad Server by ADOP

July, 2017

COMPASS INTRODUCTION

All DistributionOptimization

PROLOGUE

Inventory Optimization

Content Distribution

Global Partnership

2011.

2013.

2014.

2016.

2016.

2017.

Google AdSense Reseller Contract (6th in Asia)

Google DFP premium partnership (1st in APAC)

Google AdSense Certified Publishing Partner (1st in KR)

Established overseas subsidiary in Indonesia (1st overseas office)

Direct partner contract with OpenX (1st in Korea)

Established overseas subsidiary in Thailand (2nd overseas office)

History

Korea’s leading publisher-focused company

ADOP researches and develops digital advertising tech for publishers, who are the core of the Internet advertising industry



WHAT IS COMPASS?

COMPASS - the Ad Server by ADOP

COMPASS is a Global Programmatic Ad Server developed by ad tech company ADOP. Numerous Asian publishers use it to improve ad performance.

Advertiser

Ad Exchange ServerDSP

(Interface)

RTB

COMPASS

Ad Network

Ad tag

Own Media Buyer Console

Demand Server

(1) Preferred deal(2) Open Auction

Programmatic Direct deal

Server to server integration

Ad Network Mediation

Programmatic Direct deal

SEO / CFS

ADOP Ad Tech

Platform to server Integration

Manual (half-programmatic) Direct deal

Server to server integration

ServerAPI Integration

RTB

Publisher

Direct deal

Ad Network

Out-Stream Video

RTB

Inventory Setting



eCPM + Fill rate = Monetization

COMPASS is designed from the publisher’s point of view to create and sustain ad revenue. Self-developed inventory optimization tech gives publishers the best performance.

COMPASS STRUCTURE

Non RTB

Direct sales

RTB

Open auction

Private auction

Preferred deal

PMP

“deal ID”

Ad Inventory

‘Fill-rate Opt.’AdN Network Mediation

‘eCPM Opt.’

eCPM

Inventory optimization platform for increasing eCPM & Fil l-rate

COMPASS=>



COMPASS has the following features. Each feature is developed with the aim to provide efficient ad operations and revenue.

Waterfall Mediation

Auto Pilot API Integration Header Bidding SEO & CFSMonitoring System

eCPM v v v

Fill-Rate v v

Inventory v v

Operating v v v

Feature

Optimization

COMPASS STRUCTURE

COMPASS features and its optimization



Waterfall Mediation & Auto PilotCOMPASS FEATURES

Inventory setting

1. Direct Sales

Advertiser $5.00 USD

2. Google Ad Exchange

DSP

DSP

DSP

$3.00 USD

$2.50 USD

$2.00 USD

3. Ad Network

Google AdSense

Appier

$2.00 USD

$1.50 USD

Action 1. Alert

Action 2. Recommend the best

network mediation settings

Continuous monitoring of ad revenue efficiency after ad network reorganization

[ Waterfall Mediation ]

Multiple Ad Networks are connected and

prioritized inside one ad unit. Ad requests are sent out

sequentially according to the inventory settings.

[ Auto Pilot ]

You can increase the floor bid price (floor price) or

adjust the priority of the networks via Auto Pilot

which analyzes the ad network eCPM numbers.



COMPASS FEATURES

DSP COMPASS

Advert.

Advert.

Advert.

Pub.

Pub.

Pub.

Domestic / GlobalAd Exchange

PMP Direct deal Open Auction

Designed according to IAB standards for smooth ad trading with domestic and global advertisers.

Real-time transactions are possible via Ad Exchanges or Demand Side Platforms (DSP).

Global API Integration



COMPASS FEATURES

HEADER BIDDING FRAMEWORK

Ad UNIT

(1) Install a framework (Prebid.js) for header bidding and plug in the demand source

COMPASSPublisher Ad Server

(3) Bid information is sent to COMPASS which selects a winner and notifies them through the tag

DSP

DSP Header Bid Partner

Header Bid Partner

(2) Publisher put inventory to get bids upon page load request

(4) The winning creative gets served to the ad unit

Header Bidding

As the website calls the page script, COMPASS makes simultaneous ad requests to ‘Header bidding partners’.

Competition between the partners lets COMPASS provide the highest bid to the publisher.



COMPASS FEATURES

[ SEO - Search Engine Optimization ]

Analyze website content to deliver relevant ads and

improve search traffic and quality

[ CFS - Content Filtering System ]

Analyze and categorize policy-violating content (text and

images) on the website to protect publisher accounts and

advertisers

Increase search results

Increase website traffic

Security monitoring *

* Malware is scanned for two times a day

Rising impression numbers

Website crawling and indexing Data collection

Protect both publisher and advertiser by minimizing risk of

ads being displayed on pages with policy-violating content

image

keyword

URL

video

SEO & CFS



COMPASS FEATURES

[ Ad Impression Monitoring ]

Instant provision of demand network information to

oversee the ad quality and status

[ Network leakage monitoring ]

COMPASS measures the amount of ad calls to demand partners

and compares with the actual impression to analyze the loss rate

Monitoring System

Patent application: 10-2017-0028184 A method for providing reporting services of advertisements and an apparatus using it

NetworkMedia Rev.

CASE#1 AD REVENUE OPTIMIZATION WITH CFS

#2 GLOBAL API INTEGRATION AND PRIVATE DEAL

CASE STUDY


AD REVENUE OPTIMIZATION WITH CFS

Case study of ADOP’s patented CFS (Content Filtering System) <Ad revenue for a Korean ADOP client in the game category>

Short-term revenue loss due to

Google AdSense policy violations

Ad revenue up 150%, traffic up 131%

BEFORE AFTER

No loss after CFS implementation

=> Earn and maintain sustained ad revenue

[ The voices of partners and clients ]

Harvesting the rewards of working with ADOP and its proprietary ad revenue optimization services.

https://youtu.be/5ihvKGJZ608

https://youtu.be/xNvKoM7vlSI

https://youtu.be/B75BHJ0lqkM

CASE#1 AD REVENUE OPTIMIZATION WITH CFS

#2 GLOBAL API INTEGRATION AND PRIVATE DEAL

CASE STUDY


GLOBAL API INTEGRATION AND PRIVATE DEAL

Through SpotX (video ad exchange), ADOP made a Private Deal with the UK advertiser Trivago on behalf of the ADOP publishers. By prioritizing the Trivago ad campaign, higher CPM and revenue was created for the publishers.

Ad type Out-stream video ads

Period Sep.8, 2016 ~ Oct.11, 2016

Audience TargetAge: 30-35 Gender: Male & Female Job: Office workers

Media targetSports Seoul, Jjang0u, Korean Sports Economy, TopStar News

KPI Above 1 million impressions / Above 3% CTR

Impressions eCPM CVR CTR Total Budget

1,314,285 $3.5 49% 3% $4,500.00

THANK YOU

programmatic ad server by adop - cloud object storage · out-stream video rtb inventory setting....

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