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PROGRAMMATIC BRANDINGPREMIUM INVENTORY AND PROGRAMMATIC CONVERGE

THE FIRSTAD EXCHANGEFOR HIGH IMPACT DISPLAY AND VIDEO ADS

CURRENTLY ACTIVE IN 12 COUNTRIES TEAM OF 75 PEOPLE WITH HQ IN AMSTERDAM2000+ PUBS GENERATING 1 Billion IMPRESSIONS

PROGRAMMATICBRANDING

WERE GETTING CLOSER

WHAT THE INDUSTRY SAYS

BOTTOM LINE, PROGRAMMATIC BUYING IS MORE EFFICIENT, EFFECTIVE AND MORE TRANSPARENT THAN THE TRADITIONAL DIGITAL MEDIA BUYING MODELBOB ARNOLD, KELLOG COMPANYPROGRAMMATIC DOES NOT BUILD BRANDSPAM HORAN, PRESIDENT OF OPA

PROGRAMMATIC IS SHIFTING

FROM PERFORMANCE BASED TO BRAND ADVERTISING

DEFINE PROGRAMMATIC BRANDING

PROGRAMMATIC Media Buying through automated means; setting up a campaign in a DSP or other automated system.

BRANDINGCreating a positive brand image in the eyes of your consumer.

THE DRIVERS

MEASURE KPISAND LET RTB WORK FOR YOU

CONNECT WITH AUDIENCESAND DELIVER AT SCALE

CREATIVE, CREATIVE, CREATIVEENGAGE WITH HIGH IMPACT DISPLAY AND VIDEO

1. CONNECT WITH AUDIENCES

TARGET USERSPOWERFUL REACHBRAND SAFETYTRANSPARENCY

2. MEASURE KPIS

KNOWING AND HAVING ACCESS TO PEOPLEFINALLY POSSIBLE WITH NEW TOOLSUSE RTB TO OPTIMIZE AUDIENCE AND INVENTORY

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CREATIVE, CREATIVE, CREATIVE

NOTHING CONNECTS LIKE HIGH IMPACT DISPLAY & VIDEOMEMORABILITY. STAND OUT BE SEENUSE HIGH IMPACT RICH MEDIA AND VIDEO

Video Wallpaper

THE CHALLENGE - VIEWABILITY

VIEWABILITY IS A HOT TOPIC

IAB SETS A STANDARD; 50%, 1 SECONDDSPS TARGET ABOVE THE FOLDHIGH IMPACT RICH MEDIA AND VIDEO SAFEGUARD HIGH VIEWABILITY RATIOS

HEINEKEN

SUMMARY

MARKETERS UNDERSTAND THE POWER OF PROGRAMMATICMARKETERS NEED TO START THINKING DIFFERENTLY ABOUT THE CREATIVEPIONEER NEW AD FORMATSEDUCATE CLIENTS

STAR WARS

NOKIA

LENOVO

EMIRATES

COCA COLA

GLOBAL NETWORK

JUSTPREMIUM ADS ARE CURRENTLY AVAILABLE ACROSS EUROPE, LATAM AND USA

GLOBAL NETWORK

JUSTPREMIUM ADS ARE CURRENTLY AVAILABLE ACROSS EUROPE, LATAM AND USAMILLIONS OF IMPRESSIONS

200 NL

120 UK

42 MX

84 BR

100 ES

60 BE

250 US

20 MENA

80 TR

20 CH

50 IT

20 AT

10 SE

12 DK

18 CL

20 CO

15 IR

10 AR

100 DE

12 PO

80 CA

THANK YOUJUSTPREMIUM.COMWardour Street 79W19 6QB, London

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