1. Are You Lovin It

2. McDonalds
Like many companies they have changed their campaign and advertisement to address a certain target group.
This presentation will show just how their advertisements have changed and for who and why
3. McDonalds in the 1960s
4. 1960s
As seen in the picture the main focus in the 1960s advertisement campaign was to target the families
They figured if they could get the families to think of McDonalds as a fun place for the family to escape to that they would get the best turn out
McDonalds was trying to also make eating out a fun and affordable option for families as well
5. McDonalds Advertising of the 1970s
6. 1970s
The target in the 1970s campaign was not just the families but they shifted to targeting the working families because they realized that with the move of women into the workforce there was no one at home all day to cook and clean
This campaigning was a good move because many working families needed something quick, easy, and something the kids would eat
Also I thought it was interesting that the actors in the campaign for this time period featured people of African American race because they are trying to show their acceptance and diversity of McDonalds
7. McDonalds of the 1980s
8. 1980s Advertisement
This time around McDonalds went for the jump on the bandwagon aspect of campaigning
They were trying to convince people that everybody else is doing it so you should too with its over 100 million sold slogan which was tying to convince people that their product was too good to pass up
9. McDonalds of the 1990s
10. Roc Donalds in 1990
Growing up The Flinstones was one of my favorite movies as many other Americans, so why not take advantage of that?
1994 Universal Pictures debuted The Flinstones Movie, in opening week it was ranked umber 1 and brought in over 29 million dollars. At the time this movie was a big deal, and Mc Donalds wanted a part of the gold
This began the idea of themed toys which brought more popularity with each new themed release
11. McDonalds in the new decade
12. Y2K McDonalds
The new era brought on new concerns in the society that kept McDonalds marketing and publicity on its toes
Im sure everyone is familiar with Morgan Spularks SuperSize Me documentary that took a deeper look at McDonalds from a health standpoint
13. 2000s Cont.
14. A Healthier Era
While the text is small the basic idea is that the mom brought her daughter to McDonalds for a healthy celebratory meal after a ballet recital
The idea they are trying to sell is that McDonalds can be a healthy alternative and also a treat in more ways than one.