PROJECTPROJECT

Collection of limitation samples – similar to Collection of limitation samples – similar to brandedbranded

Price vs qty.(packing) comparison for each Price vs qty.(packing) comparison for each productproduct

Source of sample collection – name of Source of sample collection – name of shop , location , haat. location , name of shop , location , haat. location , name of kiraana storekiraana store

what % of his total FMCG sale is sale of what % of his total FMCG sale is sale of imitation products – if he sells 100 imitation products – if he sells 100 products approx. how many duplicate products approx. how many duplicate products does he sellproducts does he sell

What is retailers margin in Imitation Vs What is retailers margin in Imitation Vs original products original products

Does he use the imitation products in Does he use the imitation products in his own househis own house

Visit these retailers;ask them, If I Visit these retailers;ask them, If I make will u buy ? make will u buy ?

Download info. on counterfeit Download info. on counterfeit products from internetproducts from internet

Do situation analysis – objective – Do situation analysis – objective – method of data collection – analysis of method of data collection – analysis of sample data based on theory using sample data based on theory using 4p’s , mktg segmentation & mkt 4p’s , mktg segmentation & mkt research – your suggestions - research – your suggestions - conclusionsconclusions

Submit samples and/or Submit samples and/or scanned/originals of wrappersscanned/originals of wrappers

PROJECT ON RESOURCE BASED PROJECT ON RESOURCE BASED PRODUCT PRODUCT

IDENTIFY SOURCE OF A RM available in ur IDENTIFY SOURCE OF A RM available in ur area area

Identify any FG that can b made out of a Identify any FG that can b made out of a above RMabove RM

Work on the Processing plant & M/sc reqd. Work on the Processing plant & M/sc reqd. to convert RM to convert RM FG FG

Do a technocommercial study & calculate Do a technocommercial study & calculate the costing for approx. investt reqd to the costing for approx. investt reqd to convert RM convert RM FG FG

Make a mktg Plan to sell that product in Make a mktg Plan to sell that product in various segments. various segments.