project background official title: “innovating approaches to...

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Project Background 2 Goal: Provide relevant, accessible, and actionable drought-related information to decision makers tailored to specific sectors Official Title: “Innovating Approaches to Drought Communications with North Carolina Decision Makers” Code Name: Project Nighthawk The common nighthawk. Photo by Andy Reago and Chrissy McClarren, shared under CC BY 2.0.

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Page 1: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Project Background

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Goal: Provide relevant, accessible, and actionable drought-related information to decision makers tailored to specific sectors

Official Title: “Innovating Approaches to Drought Communications with North Carolina Decision Makers”

Code Name: Project Nighthawk

The common nighthawk. Photo by Andy Reago and Chrissy McClarren, shared under CC BY 2.0.

Page 2: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Informed Consent

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More information at http://climate.ncsu.edu/nighthawk

Questions?

Page 3: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Project Nighthawk Phases

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Fall 2018 Summer 2019

Page 4: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

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Selected Survey Results (Ag/Forestry)

Page 5: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

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Selected Survey Results (Ag/Forestry)

Page 6: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

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Selected Survey Results (Water Res.)

Page 7: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

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Selected Survey Results (Water Res.)

Page 8: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Phase 1 Takeaways

• The drought monitoring process needs more transparency• Who in NC is contributing to these maps?• What is the reasoning behind map changes?

• Users prefer partially translated information in a variety of formats• Including email alerts, factsheets, & infographics• Content both pushed to them and web-accessible

Page 9: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Prototypes and Ideas for Today’s Discussion1. Weekly drought overviews2. “About the DMAC” resources3. Possible updates to ncdrought.org

Page 10: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Weekly Drought Overviews

Goal: Provide insights into the DMAC and USDM discussions for release alongside each week’s map

Components:

• Blog post summaries• Email alerts/notifications• Infographics

Page 11: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Blog Post Example

Page 12: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Infographic Examples

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Page 13: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Infographic Examples

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Page 14: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Infographic Examples

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Page 15: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

• Long-term: Who would “own” and create these?

• Where would these “live”?• Websites (SCONC, DMAC,

others?)

• Social Media (whose account?)

Drought Overviews - Logistics

• Short-term: create and share with a pilot group?

Page 16: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

“About the DMAC” Resources

Goal: Provide background information about the NC DMAC and its history, membership, and weekly drought monitoring process

Possible Approaches:

• Infographics • Story maps• Updated content for ncdrought.org

Page 17: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

“About the DMAC” Resources

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Page 18: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

“About the DMAC” Resources Resource Development:• SCONC can create “static” products as part of

Project Nighthawk• Who from the DMAC is willing to review them?

Getting the Message Out:• How can we share these?

• Who can share? Share with whom?• Where should these ultimately “live”?

Page 19: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Project Nighthawk Next Steps

• Revise prototypes based on Phase 3 feedback

• Complete “About the DMAC” resources and share for review

• Begin testing Weekly Drought Updates, assuming weekly drought calls resume• Seeking representatives from each sector to

receive these and share feedback

Page 20: Project Background Official Title: “Innovating Approaches to ...climate.ncsu.edu/documents/nighthawk/DMAC_InPerson_Meeting_Apr4.pdf2 Goal: Provide relevant, accessible, and actionable

Project Nighthawk Next Steps

• This summer and fall, we’ll evaluate what we’ve done

• Seeking additional feedback opportunities for ag, forestry, and water resources• Could you recommend any

conferences or events to attend for your sector?

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Questions or Suggestions?https://climate.ncsu.edu/nighthawk