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PROJECT GUIDELINES-SIS

You are supposed to pick up an industry of your choice and select 5-6 players in the

industry. Analyze how industry is influencing and is influenced by strategies

adopted by these players. What is determining and driving competition in industry.

Are the strategies of players good? Should players change the strategies? Analysisshould be at least little different from what is available from publicly available sources

(Thoda hatke, if not Pooraa hatke). The similar part could be similar to CAPSTONE

and sensor industry.

The project would have three component - proposal, mid term presentation and final

presentation and Submission. The project should have table of content and roll numbers

of all the group members.

A. Proposal:

The proposal should not exceed two pages. It should include description of the industryand players that you are interested in.

B. Presentations:

There would be two presentations by all the groups, one during the term and one

towards end of the term with respect to the progress made by each group. Mid termpresentation would cover industry analysis (Part 1 of the report below) and end term

presentation(Part1,2 and 3 of the report below) would cover industry as well as

competitive analysis.

C. Final Report:

The final project submitted can have following content.

1) Highlights of Sector(historical trends), industry and competition in which company is

operating (National as well as global, present as well as future)a) PEST analysis of the sector(not more than 2 pages)

i) Political factors influencing sectorii) Economic factors- like interests, GDP, Excise, customs, currency etc

iii) Technological factor: Technological trends influencing sector

iv) Social and Demographic: family, population, age, life stylev) Environmental: regulations and expectations

b) Industry Analysis (not more than two pages)i) Threat of new entrant(all sub forces)ii) Bargaining power of Suppliers(all kinds of inputs like raw material, labour,

energy etc.) and Buyers(all sub force)

iii) Competitive rivalry(products, markets)

iv) Threat of substitutes

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v) Explain the industry analysis as to how do the forces interact with each others

as well as PEST)

c) Market Trendi) Which are important markets

ii) What drives markets

iii) What are market dynamics (who is going up and who is going down)d) Competitive Analysis (not more than 2 pages)i) Recent and important moves(last five years) by different players and reasons

behind those movesii) Number of players

iii) Their capacities

iv) How are different players positioned in terms of prices, distribution,

promotion, production capacities, plants, management practices,organizational structure, capital structure, shareholding patterns, HR practices,

flexibility, technology adoption etc

v) Their financial statements compared in a tabular forms

vi) Comparison of cost structures, efficiencies and important indicators anddrivers.

2) The internal Analysis of the players (not more than 5 pages)a) Capabilities/Resources

i) Unique tangible resources

ii) Unique intangible resources

iii) Unique capabilitiesiv) Competitive advantage

v) Important indicator and drivers

vi) Competencesb) Value chain Analysis

i) Production process and planning

ii) Supply chainiii) If possible, supply chain

c) Strategic Intent of Organization

i) Vision/missionii) Values

iii) Objectives, milestones

iv) Leadership

3) Competitive and Corporate strategies (not less than 3 pages)a) Competitive strategies

i) What are current competitive strategies (not more than 2 pages)

ii) What should be future competitive strategies given 1 and 2 above. Youanalysis should be unique and based on YOUR ANALYSIS (Not less than 2

pages)

b) Corporate Strategiesi) Current corporate strategies (e.g. mergers, acquisitions, vertical and horizontal

integration, alliances)- (Not more than two pages)ii) Future corporate strategies (what they should be, based on your analysis?)-

(Not less than two pages)

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4) Contingencies( Based on national, global, present and future trends)a) What are your back up plans in case the strategies suggested by you are not

successful (Not less than 2 pages)5) Implementation Recommendation( Based on national, global, present and future

trends)- (Not less than 4 pages)

a) How recommended strategies should be implemented to ensure fit and alignment.6) Implementing the chosen strategy through plan of action (Not less than 2 pages)

EXHIBITS

The content should be followed by detailed numbers represented in the form of exhibits.