PROJECT H717

Name Mr No.1. Dhamale Padmakar 11007864

2. Jha Ashish 110081083. Maniyar Siddharth 110078894. Nandimalla Prashanth 110078405. Natoo Mandar 110078926. Phadke Sumit 11007898

Developing a car for German market. Engine should be alternative to fuel driven engine. (salt water

driven) Car selling price should be maximum 60000 €. Launching the car in the market.

MISSION

Project H717

DRIVERS

Cost

Future technology

Emission

N V H

Weight

PROJECT :-

• In-house development with the view - Acquire design competency.

- To reduce response time for actions.- To have control over cost.- To have optimized investments.

• Production should commence from 01.07.2017.

Major Deliverables

PRODUCT -:• Technologically contemporary to have product life cycle of 15

Years.• Engine to meet Euro V emission norms.• Weight 200 Kg.• NVH level to be less than 40 dBA • High performance engine ( 95 to 135 HP).• To be compatible with conventional engine.

Major Deliverables

MANUFACTURING :-

• Manufacturing flexibility & suitable for 8000 units p.a. extendable to

15000 & 20000 p.a. with additional infrastructure.

• Quality defects at vehicle level should not exceed 150 ppm.

• Tact time to be 3.5 min.

Major Deliverables

HR Develop at least 3 technological / project leaders To synergies Design, Manufacturing, Part development disciplines Develop multi disciplinary personalities through CFT working Development of Workforce through structured selection & training

process Qualitative assessment to make him eligible to work.

Major Deliverables

Project Scheduling

Bore : 85 mmStroke : 96 mmEngine Config. : Inline 4 Cyl N-S Swept Volume : 2.2 L-Lead EngineCylinder Pitch : 95 mmBore Length : 168 mmPeak Firing Pressure : 160 Bar ( design )Valve Train Drive : Chain DriveCam Shaft : DOHC 4 Valve

Project H717 Engine

Rated Speed : 4000 RPMFlyup speed : 4750 RPMPower * : 85 / 103KwTorque * : 270 / 322 N-mWeight ( dry ) : 217 Kg.Cylinder Head : Aluminium FIE- Bosch : CR Gen IIEmission : Euro VIf required variants in 1.8 L / 2.0 L possible.

Project H717 Engine

TECHNOLOGY

4 Valve

Bed Plate

Variable SwirlVGT

Al alloy Cyl Head

DOHC

Common Rail

Electrochemical cell with salt water as electrolyte Stepper motor Battery Pump Salt water tank

Project H717 Electricals & Others

Managing Project Costs Estimating Project Costs Calculating the Total Budget Monitoring Project Expenditure Buying-in Goods and Services Managing Project Suppliers Planning Contract Management Understanding Contract Options Managing Supplier Relationships

Costing

Costing Analysis

6%10%

3%6%

21%47%

7%

depreciation

administration

logistics

R & D

direct labor

materials

others including advertising

costing's % Cost in Euro

depreciation 6% £ 3000

administration 10% £ 5000

logistics 3% £ 1500

R & D 6% £ 3000

direct labor 21% £ 10500

materials 47% £ 23500others including

advertising 7% £ 3500

Material cost by making crankcase of aluminium. Electric motor to improve overall efficiency of engine. Logistics cost by establishing vendor base near to manufacturing

facility.

Value addition & Value engineering

The manufacturing process requires Design considerations, handcrafting & simplification and some High-Tech approach.

In Body shop the “space frame” is handcrafted at 8 work stations Space frame made of Aluminium Managing work force of around 65 working in shifts Subassemblies are welded or glued together.

Manufacturing

Operating components and interior of the car is completed at 10 work stations

Appointing new skilled work force, new machines At the final station, a lengthy and thorough visual inspection

concludes the Quality audit.

Assembly

Study of existing assembly line to check suitability for new engine & car

Modifications if required Set up new work stations & accordingly making new SOP for

relevant processes Separate testing cabins for new engine testing

Assembly & Testing

Human Resource

0

10

20

30

40

50

60

1 3 5 7 9 11 13 15 17 19 21 23 25 27

AgeExperience

Average age - 35 Years

Avg.. Experience 13 Years

• Harmony of Experience from the elder team members & innovative thinking of fresh minds.• Cross Functional Team in place from the start of the project.• At the end of the project, the vision is to create t project leaders for

future programs

Human Resource

Workmen Selection Strategy:

• Qualitative examination & selection.• Training & evaluation• Qualify test to work on line / machine.

• Selection From : > Current strength, focus on attitude/Aptitude. > Diploma holder

• Training during machine trial & acceptance.• Ownership and empowerment for given area.• Empowered to take decision.

Human Resource

Why German market is favourable ?

Government is planning to get at least one million electric or other environment friendly vehicles on road by 2020 .

Diffusion of AFV’s might rise sharply in two years due to two reasons :-

Consumer Price for diesel and gasoline are rising continuously . Governments Emission Norms are going to be more strict to maintain GHG emission .

Market analysis

STRENGHTS

Hybrid car Reasonable price Weight Engine performance ( 95 – 135 hp )

WEAKNESSES

Maintaining salt water concentration is challenging . Not zero emission . THREATS

AFV’S amount to 1.4% of overall German vehicles stock . Existing competitors Ampera Smart ED BMW ( I8 , I3) AUDI (A2 CONCEPT)

OPPORTUNITIES

Future technology Potential price reduction Government support

SWOT ANALYSIS

OBJECTIVE To shift the consumers from traditional cars toHybrid cars .Research Objective To understand dealer’s opinion towards our Hybrid car . To understand and decide suitable sales model ( i.e B2B Or B2C) To understand the ways to tackle already existing competitors . ACTION PLAN B2B sales model . To tap all possible dealers around the country . Bonus on extra sales .

SALES