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© Copyright 2016 – B Dow, B Taylor PROJECT MANAGEMENT & SOCIAL MEDIA Tools Bringing the two worlds together! Bill Dow, PMP • Co-author: “Project Management CommunicationsBible” • Author: “The Tactical Guide for Buildinga PMO” • Co-Author: “Project Management CommunicationsTools” © Copyright 2016 – B Dow, B Taylor

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Page 1: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

PROJECTMANAGEMENT&S O C I A L M E D I A T o o l s

Bringingthetwoworldstogether!

BillDow,PMP • Co-author:“ProjectManagementCommunicationsBible”• Author:“TheTacticalGuideforBuildingaPMO”• Co-Author:“ProjectManagementCommunicationsTools”

©Copyright2016– BDow,BTaylor

Page 2: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

HandsOn

BillDow,PMP

©Copyright2016– BDow,BTaylor

SocialAuthorGivingBack

Page 3: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

ImportanceofProjectCommunications1.ProjectFailures&Survey’s

2.CommonCommunicationProblems

3.ProjectCommunicationPlanning

4.ProjectManagement&SocialMedia

5.ProjectCommunications&AgileProjects

6.ProjectManagement&BusinessIntelligence

Agenda1. ProjectManagement&Social

Media

2. SocialMedia&PMI

3. CommunicationPurposes

4. SocialMediaTools–

UnderstandingtheFunctionality

5. HiringSocialMediaExperts

Page 4: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

ProjectCommunicationandSocialMedia

Page 5: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia– Tonsoftools!

AndtheListContinuestoGrow

Page 6: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

Associalmediatakesoverourlives,projectmanagersareveryeagertousesocialmediaontheirprojects.

Thisissoimportantandpopularthesedays,PMIisalloverit.AccordingtoPMI's2010PulseoftheProfessionSurvey,76percentoforganizationspolledalreadyuseonlinenetworking/collaborationtoolsformanagingprojects.Thesurveypolled1,157non-trainer/non-consultantPMImembers/credentialholdersaroundtheworld.

ProjectManagersmuststarttofactorinhowsocialmediacanbeusedontheirprojects!http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642

Page 7: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642

SharePoint

LinkedIn

MicrosoftProjectServer

NetMeeting

IM(multipleplatforms)

GoToMeeting

Toptoolsinusebysurveyrespondents:

Page 8: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642

percentofrespondentssaidthattheyusesocialmediatoolstocommunicatewiththeirprojectteams

AccordingtotheHarrin Survey:

36%percentreportingthattheycommunicatewiththeprojectstakeholdersinthisway.24%ofrespondentssaidtheyactivelyusethesetoolsformanagingtheirteams25%reportedusingthemforprojectstatusupdates.27%reportedusingsocialmediatoolsfordocumentsharing.48%

Page 9: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

http://www.cioinsight.com/c/a/Expert-Voices/Social-Media-a-Growing-Factor-in-Project-Success-806642

reportedusingthemforcollaboratingontasks

Socialmediatoolsareusedfortheday-to-dayworkofprojectmanagement.

34%tasktracking19%hostingonlinemeetings32%

Page 10: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagementOtherpopularsocialmediatools

• Blogs• Discussionforums• Facebook®• Instagram®• LinkedIn®• SlideShare®• Tumblr.®• Twitter®• VMware®HorizonSocialcastTM• Yammer®

Page 11: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Consider Haveyouconsideredhowtousethemonyourproject?

HowdoyouuseTwitter®orInstagram®onyourprojects?

Couldthesametoolsthatyouuseonyourphoneseveryday,beusefulonyourprojects?Versatile

Possible?

Page 12: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagementExamples

Page 13: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagementExamples

Page 14: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Page 15: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Summary

SocialMedia&ProjectManagement

SocialMediaisheretostayandprojectmanagersmuststartembracingthesetoolsontheirprojects.1

Don’tloseoutontheopportunitytousethesepowerfultools.2

Ensureyouworkwithyourlegalteambeforepostingprojectinformation.Someprojectsthatembracesocialmediawillhaveinstantaccesstotheirlegalteamtoensureyouarenotrandomlytweetinginformation.

3

Page 16: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&PMI– Linkingthetwoworldstogether!

Page 17: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&PMI

BeforeconsideringusingSocialMediatools,itisimportanttounderstandwhereyouwouldusetheminyourproject.I.e.Initiating,Planning,Executing,Closing...etc.

MatchingsocialmedialtoolstothevariousPMI®processgroupsputsyouinthepositiontostartusingthesetoolsonyourprojectsimmediately.

Page 18: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

ProjectCommunication&SocialMedia

PMBOKMeetsSocialMedia

SocialMediaMappedtoProjectManagementLifecycleProcessesChart

Page 19: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

INITIATING

PLANNING

EXECUTING

MONITORING&CONTROLLING

CLOSING

SocialMedia&PMI

AnnouncementsOnly

Storefilesandcommunicating,butstartingtogetintoprojectexecution.

Storefilesandcommunicatingwhileexecutingtheproject

Storefilesandcommunicatingwhileexecutingtheproject.Startingtomakesomeearlyannouncements?

AnnouncementsOnly

Page 20: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMediatoProgressGroupsMappingTableTool Initiation Planning Executing Monitoring&Controlling Closing

Blogs(Assumingnothingprivate)

Usedtoannounceandtalkabouttheproject/product

N/A N/A N/A Usedtoannounceandtalkabouttheproject/product

DiscussionForms(Assumingnothingprivate)

Usedtoannounceandtalkabouttheproject/product

N/A N/A N/A Usedtoannounceandtalkabouttheproject/product

Facebook(AssumingPrivateGroups)

Usedtoannounceandtalkabouttheproject/product

Usedtostorefiles,haveprivateconversationsandshareprojectinformation

Storingfiles,chattingwithteammembers,postingprojectdocuments...etc.

Storingfiles,chattingwithteammembers,postingprojectdocuments...etc.

Usedtoannounceandtalkabouttheproject/product

Google+(AssumingPrivateGroups)Noabilitytostorefiles.

Usedtoannounceandtalkabouttheproject/product

Usedforsharingprojectphotos,links,videoandprojectevents.

Usedforsharingprojectphotos,links,videoandprojectevents.

Usedforsharingprojectphotos,links,videoandprojectevents.

Usedtoannounceandtalkabouttheproject/product

LinkedIn(R)(AssumingPrivateGroups)Noabilitytostorefilesingroupsbutcanonmainsite.

Usedtoannounceandtalkabouttheproject/product

Canbeusedtohavediscussions,postlinks,Pollsabouttheprojectbutlimitedifunabletoattachfileingroup.

Canbeusedtohavediscussions,postlinks,Pollsaboutprojectbutlimitedifunabletoattachfileingroup.

Canbeusedtohavediscussions,postlinks,Pollsaboutprojectbutlimitedifunabletoattachfileingroup.

Usedtoannounceandtalkabouttheproject/product

SlideShare(Assumingnothingprivate)

Usetopostpresentationsaboutupcomingproject.SomePRandMarketingrelatedinformationcouldbepostedwiththephoto.

N/A N/A N/A Usetopostpresentationsaboutupcomingproject.SomePRandMarketingrelatedinformationcouldbepostedwiththephoto.

Twitter(Assumingnothingprivate)

Usedtopromoteviatextoraphototheupcomingprojectorproduct.Hasemailcapability,butnotpossibletorunaprojectwithdirectmessagesonTwitter.

N/A N/A N/A Usedtopromoteviatextoraphototheprojectorproductyouarelaunching.

Page 21: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMediaisheretostay,andprojectmanagersareinthebestpositiontounderstandwherethetoolswillworkontheirprojects.

Itisimportanttospendthetimetounderstandhowandwheretousethesetoolsonyourprojects.Itwillhelpyoutomoveforwardandstaycurrentwiththisfastpacedsocialmediaworld.

SocialMedia&PMISummary

Page 22: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

CommunicationPurposes

Page 23: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

FocusonPurposeofCommunicationINFORM Togivefactsorinformation,tellsomeonesomething.

PERSUADE Tocausesomeonetodosomething.Thiscouldbebyreasoningwiththisperson,orbyconvincingthem.

MOTIVATE Toprovidesomeonewithamotivetodosomething.Stimulateinterestindoingsomething.

INTERACT Actinawaytoeffectsomeoneorsomethingelse.Toactoneuponanother.

INSPIRE Fulfilltheurgeinsomeonetodoorfeelsomething.Toproduceorarouseafeeling.

Page 24: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Purpose&ToolsMappedtoSocialMediaSocialMediaTools/CommunicationPurposes

ToolName Inform Persuade Motivate Instruct InspireBaselineSchedule Google+,Yammer,Socialcast,

Facebook

BenefitsReviewPlan Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

BudgetSpreadsheet Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

BusinessCase Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ChangeControlPlan Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ChangeReadinessAssessment Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ChangeRequestForm Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

CheckpointReport Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

CustomerRequirements Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

CircleofCommunicationsChart Google+,Yammer,Socialcast,Facebook

CommunicationPlan Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ComprehensiveTestPlan Google+,Yammer,Socialcast,Facebook

Google+,Yammer,Socialcast,Facebook

ControlChart Google+,Yammer,Socialcast,Facebook

Page 25: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Tool BudgetSpreadsheet

Google+,Yammer,FBGroups

Inform&PersuadePurpose

SocialMediaTools

Purpose&ToolsMappedtoSocialMediaExample

Page 26: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Summary

SocialMedia

Projectmanagersaretakingadvantageofsocialmediatoolsontheirprojectseveryday,starttoembracethetrend.1

Spendtimeandlookatthosecommunicationpurposesandapplythemtohowyouusethesocialmediatools.2

Bediligentinselectingtherightcommunicationtoolwiththeappropriatesocialmediatool.3

Page 27: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedialTools– UnderstandingtheFunctionality

Page 28: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagement

NotallSocialmediatoolsarecreatedequal.Notalltoolsaregoingtobeapplicabletosharefiles,postphotos,orprovideaninstantmessagingplatform.

Asprojectmanager,youaregoingtohavetotakesometimeandmatchthesocialmediatoolsyouthinkyouwanttouseandthenlearntheirspecificfunctionality.

Page 29: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

ToolBlogs(Assumingnothingprivate)DiscussionForums(Assumingnothingprivate)Facebook®(AssumingPrivateGroups)Instagram®(Assumingnothingprivate)LinkedIn®professionalnetworkingservices,(AssumingPrivateGroups)

Tumblr(Assumingnothingprivate)Twitter(Assumingnothingprivate)Yammer(AssumingPrivateGroups)

SocialMedia&ProjectManagement

Page 30: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMedia&ProjectManagementDidyourealizeFacebookhadprivategroups?Ihavebeeninvolvedinseveralprojectsthatutilizedtheseprivategroups?FB

DidyourealizeLinkedInhasprivategroupsaswell?LinkedIn

Twitterhasdirectmessaging?SodoesInstagram!Twitter

Page 31: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Summary

SocialMedia&ProjectManagement

Itissoimportanttounderstandthefunctionalityinthosetools.Youneverknowwhattheycandountilyouspendthetime.

IfoundouttheotherdaythatInstagramasemailfunctionality.

Asthetoolsgrowandmature,thefunctionalitywillchangeallthetime!

Page 32: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMediaExperts

HiringaSocialMediaExpert

Page 33: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMediaExperts- Roles&ResponsibilitiesResponsibleforonlinemarketingonsocialnetworkingsites.

Ensuresinformationprovidedonsocialmediareflectscurrentbusinesspractices.

Managessocialmediachannelstoensurethecompanyismeetingthebrand’sbusinessgoals.

Interactswithblogcommunitiesviachat,email,andweb.

Monitorssocialnetworkingsitesandaddressesinquiriesasnecessary.

Createscontentforfeedsandsnippetsonvarioussocialmediasites.

Page 34: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

SocialMediaExpertsHiringSocialMediaexperts

Page 35: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Connect

Oneofthemostimportantaspectsofthesocialmediaexpert’sjobiskeepingthelegalteaminformedofanymaterialsgoingoutonsocialmedia.

LinkThissocialmediaexpertwillactasalinkbetweenyouandthelegaldepartmentsoyouarenot“Tweeting”somethingthatshouldnotbeoutthere.

ASAP

Whenlookingtobringonasocialmediaexpert,eitherinthehiringprocessorwhentheyfirststart,youhavetoconnectthemtothelegalteamassoonaspossible!

SocialMediaExperts

Page 36: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Summary

SocialMediaExperts

SocialMediaexpertsarebecomingmoreandmorecommoninlargecorporations.1

Smallerandmid-sizecompaniesarestartingtohiresocialmediaexperts.Thisisnotalargecorporationroleanymore!2

Asprojectmanager,youaregoingtowanttomakethatconnectionwiththesocialmediaexpertassoonaspossibleandworktogethertogetyourpublicfacingprojectdetailsonthesocialmediatools.

3

Page 37: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Taketimeandconsiderhowandwheretousesocialmediaforyourprojects.

ProjectManagement&SocialMediaWrap-Up Don’trushgettingprojectinformationtooquickly.

Besuretounderstandthepurposeandthefunctionalityofthetool.

Inmostcases,youmayneedtorunprojectinformationthroughyourlegaldepartmentbeforereleasingittosocialmediasites.

Page 38: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

FormoreInformation

ProjectManagementCommunicationTools

- Published2015

Page 39: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

ProjectManagementCommunicationTools

- Published2015

BillDow,PMP

©Copyright2016– BDow,BTaylor

@dowpublishing@billdow

dowpublishingllc

BillDow,PMP

TheTacticalGuideforBuildingaPMO

-Published2012

[email protected]

Dowpublishingllc.comwww

Page 40: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Thanks!

BillDow,PMP

Page 41: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Page 42: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Win a free copy of the book!

FillintheSpeaker’sSurvey!!

Page 43: PROJECT MANAGEMENT & SOCIAL MEDIA Tools · Social Media & Project Management As social media takes over our lives, project managers are very eager to use social media on their projects

©Copyright2016– BDow,BTaylor

Win a free copy of the book!

http://products.dowpublishingllc.com/freecommsbook


Social media strategy project

Social media project for hot6

Social Media Taster - WISE Project

Social Media Content Project

Social Media (Class Project)

Social Media Project

Dove Social Media Monitoring Project

Social Media and Project Management

WEBD220 project Social Media

Social Media Creative Project

Twitter social media project

SWOT Social Media Project

Social Media & Project Management

Social Media Group project

Social Media Project OE 376 Technology Integration Social Media Project

Social media marketing project

Final Project-Social Media & Marketing

SEO Project, SMO Project, SMM Project, Social Media Project

Social Media Project 2

Social media recritment final project

D6.1 Project website, social media accounts and ......D6.1 Project website, social media accounts and communication channels. D6.1 Project website, social media accounts and communication

Starting a social media project

New media advertising social media project

Project Welcome Home & Social Media

Social Media Project @AlteaSpA

Social media project plan

Social Media Project 3

Social media residency project

Social Media Networker Project

Final project social media

Final Social Media project

Social media project wanelo

Social Media Overview Project Socialize

Presentation social media project

Social Media Project: Tumblr