project mobilis ”levende veje” (living roads). introduction to increase the health and the...

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Project MOBILIS ”Levende veje” (Living roads)

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Page 1: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Project MOBILIS ”Levende

veje” (Living roads)

Page 2: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Introduction

To increase the health and the quality of life for both the residents, workers and visitors in Odense City, the project ”Levende veje” began dec. 2005 and was finished sep. 2008.

The project involved to pilot areas, Bolbro and Korup

Page 3: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Location

Page 4: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Location A: Bolbro

Page 5: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Location B: Korup

Page 6: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Location B: Korup

Page 7: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Objectives

The main objective was to get the local residents to become more active in their community. As a result more people would use the local roads for their activities and therefor creating a ”shared space” bewteen cars, bikes and pedestrians.

We in Odense belive that it would yeld good results if, a community took an actively role alongside the trafficsplanners when trying to increase the use of bicycles and busses.

Page 8: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Objectives

To increase the quality of life in the two pilot areas

To increse traffic safety and feeling of security in residential areas

20 % reduction in through going traffic in the two pilot areas

25 % increase of pedestrains in the two pilot areas

To execute marketing compaigs

Page 9: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Realisation

Physical measurements

Information and communication with the local residents

Campaigns

Page 10: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Realisation – Physical measurements

Street bumps

Page 11: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Realisation – Physical measurements

Street ”bottlenecks”

Page 12: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Realisation – Information and communication

A web page were created:

Page 13: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Realisation – Campaigns

Marketing campaigns in the two pilot areas Which included:

- Speed indicators- Road side posters- Local residents gave away folders/flayers- Logos on the street

Opening event

- Where the police and firedepartment showed up- Also there were sat up a playground for the children

Lottery- Cycle or use the bus more and win prizes

Page 14: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Realisation – Campaigns

Page 15: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Results The avarge speed dropped by 12 % in Korup and 22 % in Bolbro

- Both control points had an 1.1 % increase in the average speed

The through going traffic has dropped 35 % in Bolbro and incrased by 12 % in Korup

- In Bolbro actions were taken to preven through going traffic

61 % or the residents feel that the traffic speed has dropped

The amount of residents that consider crossing the roads is safe inscreased from 24 % to 61 %

Cycling has increased by 62 % in the two pilot areas

The amount of residents speaking with each other every day has increased from 22 % to 28 %

Page 16: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Lesseons learned

The Danish Road Directorate used 6 month to approve the project and caused some of the residents to lose interest in the project

The process involving the local drivers was very positive and gave good local support

The webpage created for this project was very usefull to get basic information out to the residents. Furthermore the residents felt they were more involved in the planning proces

Local residents are very posetive about these kind of projects

Page 17: Project MOBILIS ”Levende veje” (Living roads). Introduction To increase the health and the quality of life for both the residents, workers and visitors

Questions?