APROJECT REPORT

ON

“SALES MARKETING OF BAJAJ AUTOMOBILES”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF

THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

Dr. AMIT GUPTA

SUBMITTED BY:

Vipul Enrollment no.

(BBA III sem., Section A)

1

DECLARATION

I hereby declare that this project entitled “SALES MARKETING

OF BAJAJ AUTOMOBILES” is an original work and the same

has not been submitted to any another institute for any other

degree.

All sources of information and help are authentic and have been

acknowledged in the project report.

Vipul

(STUDENT)

2

CERTIFICATE

This is to certify that Vipul, student of BBA 3rd sem of

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT

STUDIES affiliated to “Guru Gobind Singh Indraprastha

University,Delhi”has completed his project under my

supervision.He made this project with my complete satisfaction

and as per the requirement of thecourse.

Dr. AMIT GUPTAProject GuideFaculty(MAIMS)

3

ACKNOWLEDGEMENT

With an overwhelming sense of gratitude,I acknowledge the

valuable guidance and consistent encouragement extended to me

by our knowledgeable faculty members with whose guidance,I am

able to accomplish this endeavor.Their technical acumen and years

of experience have provided me with crucial inputs at a critical

stage.

I am especially thankful and grateful to my project guide Dr. Amit

Gupta who motivated and helped me in completing my project.

STUDENTVipul

4

TABLE OF CONTENTSStudent declaration…………………………………………………………...i

Certificate from Guide………………………………………………….…...ii

Acknowledgement………………….……………………………..…..……iii

CHAPTER- 1 Page no.

INTRODUCTION 2

COMPANY PROFILE 3

PRODUCTS PROFILE 5

CHAPTER-2SIGNIFICANCE AND MANAGERIAL USEFULNESS 23 OBJECTIVES 24

SCOPE OF STUDY 24

CONCEPTUAL DISCUSSION 26

CHAPTER-3 RESEARCH & METHODOLOGY 28

CHAPTER-4MARKET SHARE 32

SWOT ANALYSIS 37

ANNUAL REPORTS 40

CHAPTER-5

SUGGESTIONS AND RECOMMENDATIONS 48

BIBLIOGRAPHY v

5

CHAPTER- 1

6

INTRODUCTION

BAJAJ Brand is the visual expression of our thoughts and actions.It

conveys to everyone our intention to constantly inspire confidence.Our

customers are the primary audience for our brand.Indeed, our Brand Identity

is shaped as much by their belief in Bajaj as it is by our own vision.

Everything we do is always reinforce the distinctiveness and the power of

our brand. We do this by living our brand essence and by continuously

seeking to enhance our customers’ experience.Our brand essence

encapsulates our mission at Bajaj.It is the singular representation of our

terms of endearment with our customers.It provides the basis on which we

grow profitably in the market.Blending together and the implicit

expectations of our customers.By challenging the given. By exploring the

unknown and thereby stretching ourselves towards future.

7

COMPANY PROFILE

Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a

range of the latest, state-of-art two-wheelers in India. Since the tie-up in 1986, Bajaj Auto

has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115,

Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator. A Fortune 500

company with a turnover of USD 10 billion (Rs. 45,840crore), Kawasaki Heavy

Industries has crafted new technologies for over a hundred years. These technologies

have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants,

construction machinery, automation systems, apart from a range of high quality, high

reliability two-wheelers. Kawasaki has given the world its legendary series of 600-

1200cc Ninja and1600 Vulcan bikes. Straight from Kawasaki design boards, the

Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as

performance.

Our Brand ValuesBrand values: Learning, Innovation, Perfection, Speed and Transparency.

Bajaj constantly inspires confidence through excitement engineering.

Learning:

Learning is how we ensure proactivity.

It is a value that embraces knowledge as the platform for building well informed,

reasoned, and decisive actions.

8

Innovation:

Innovation is how we create the future.

It is a value that provokes us to reach beyond the obvious in pursuit of that which exceeds

the ordinary.

Perfection:

Perfection is how we set new standards.

It is a value that exhibits our determination to excel by endeavouring to establish new

benchmarks all the time.

Speed:

Speed is how we convey clear conviction.

It is a value that keeps us sharply responsive, mirroring our commitment towards our

goals and processes.

Transparency:

Transparency is how we characterise ourselves.

It is a value that makes us worthy of credibility through integrity, of trust through

sensitivity and of loyalty through interdependence

9

HISTORICAL BACKGROUND

December Bajaj Dicsover launched

June Bajaj Avenger launched

February Bajaj Wave launched

Sept/Oct Bajaj Discover DTS-i launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

January Bajaj unveils new brand identity, dons new symbol, logo and brandline

October Pulsar DTS-i is launched.

October 107,115 Motorcycles sold in a month.

July Bajaj Wind 125,The World Bike, is launched in India.

February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive

motorcycle segment.

November Bajaj Auto launches its latest offering in the premium bike segment

‘Pulsar’.

January The Eliminator is launched.

The Bajaj Saffire is introduced.

Caliber motorcycle notches up 100,000 sales in record time of 12 months.

  Production commences at Chakan plant.

June 7th Kawasaki Bajaj Caliber rolls out of Waluj.

July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi.

10

October Spirit launched.

 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are

introduced.

November

29 Bajaj Auto is 50.

 

Agreements signed with Kubota of Japan for the development of diesel

engines for three-wheelers and with Tokyo R&D for ungeared Scooter and

moped development.

 The Bajaj Super Excel is introduced while Bajaj celebrates its ten

millionth vehicle.

  One million vehicles were produced and sold in this financial year.

  The Bajaj Classic is introduced.

  The Kawasaki Bajaj 4S Champion is introduced.

  The Bajaj Sunny is introduced.

 The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are

introduced.

  500,000 vehicles produced and sold in a single financial year.

November The Waluj plant inaugurated by the erstwhile President of India, Shri

Giani Zail Singh.

 Production commences at Waluj, Aurangabad in a record time of 16

months.

1984  

January

19 Foundation stone laid for the new Plant at Waluj, Aurangabad.

1981  

  The Bajaj M-50 is introduced.

1977  

  The Rear Engine Autorickshaw is introduced.

11

 Bajaj Auto achieves production and sales of 100,000 vehicles in a single

financial year.

1976  

  The Bajaj Super is introduced.

1975  

  BAL & Maharashtra Scooters Ltd. joint venture.

1972  

  The Bajaj Chetak is introduced.

1971  

  The three-wheeler goods carrier is introduced.

1970  

  Bajaj Auto rolls out its 100,000th vehicle.

1960  

 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi

Plant.

1959  

 Bajaj Auto obtains licence from the Government of India to manufacture

two- and three-wheelers.

1948  

  Sales in India commence by importing two- and three-wheelers.

1945  

November

29

Bajaj Auto comes into existence as M/s Bachraj Trading Corporation

Private Limited.

12

ORGANIZATIONAL CHART

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

   

Committees of the Board

Audit Committee  

S.H. Khan Chairman

13

J.N. Godrej  

Nanoo Pamnani  

D.J. Balaji Rao  

Naresh Chandra  

Shareholders’ & Investors’ Grievance committee 

D.J. Balaji Rao Chairman

J.N. Godrej  

Naresh Chandra  

Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan  

Naresh Chandra  

14

PRODUCTS PROFILE

BAJAJ AVENGER

Engine 4 Stroke, Single Cylinder, Air

Cooled

Cubic Capacity 178.6cc

Max. Power 16.5 BHP @ 8000rpm

Gear Box 5 Speed

Ignition CDI

15

Front Brakes Disc

Rear Brakes Drum

Front Tyre 90/90 X 17

Rear Tyre 130/90 X 15

Wheelbase 1475mm

Ground Clearance 0mm

Dry Weight 154 Kg

Tank Capacity 14 Litres

BAJAJ DISCOVER ELECTRICSTART

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 124.52cc

Max. Power 11.51 BHP @ 8000rpm

Gear Box 4 Speed

Ignition CDI

16

Front Brakes 130mm Drum

Rear Brakes 130mm Drum

Front Tyre 2.75 X 17

Rear Tyre 3.00 X 17

Wheelbase 1305mm

Ground Clearance 0mm

Dry Weight 129 Kg

Tank Capacity 10 Litres

Price On Road Mumbai Rs. 50710

BAJAJ PULSAR

Engine 4 Stroke, Single Cylinder, Air Cooled

Cubic Capacity 143.9cc

Max. Power 13.02 BHP @ 8500rpm

Gear Box 5 Speed

Ignition CDI

Front Brakes 240mm Disc

Rear Brakes 130mm Drum

17

Front Tyre 2.75 X 18

Rear Tyre 100/90 X 18

Wheelbase 1320mm

Ground Clearance 155mm

Dry Weight 134 Kg

Tank Capacity 18 Litres

Price On Road Mumbai Rs. 58700

Colours Black, Silver, Blue & Red

BAJAJ WAVE

18

Model: Bajaj Wave DTS-i

Year: 2006

Category: Scooter

Rating: Do you know this bike?

Click here to rate it. We miss 1 vote to show the rating.

Engine and transmission

Displacement: 110.00 ccm (6.71 cubic inches)

Engine type: Single cylinder

Stroke: 4

Power: 8.00 HP (5.8 kW))

Torque: 1.22 Nm (0.1 kgf-m or 0.9 ft.lbs)

Fuel system: Injection

Ignition: CDI Electronic

Cooling

system:Air

Transmission

type

final drive:

Belt

Physical measures

Weight incl. oil,

gas, etc:110.0 kg (242.5 pounds)

Wheelbase: 1,225 mm (48.2 inches)

Chassis and dimensions

Front brakes: Expanding brake (drum brake)

Rear brakes: Expanding brake (drum brake)

Speed and acceleration

Other specifications

Fuel capacity: 5.00 litres (1.32 gallons)19

20

BAJAJ WIND 125

21

22

Model: Bajaj Wind 125

Year: 2006

Category: Sport

Rating: 68.9 out of 100. Show full rating and compare with other

bikes

Engine and transmission

Displacement: 124.60 ccm (7.60 cubic inches)

Engine type: Single cylinder

Stroke: 4

Power: 10.80 HP (7.9 kW)) @ 8500 RPM

Torque: 9.80 Nm (1.0 kgf-m or 7.2 ft.lbs) @ 7500 RPM

Cooling system: Air

Gearbox: 5-speed

Transmission

type

final drive:

Chain

Physical measures

Weight incl. oil,

gas, etc:121.0 kg (266.8 pounds)

Wheelbase: 1,260 mm (49.6 inches)

Chassis and dimensions

Front brakes: Single disc

Rear brakes: Expanding brake (drum brake)

Speed and acceleration

Other specifications

Fuel capacity: 13.00 litres (3.43 gallons)

Reserve fuel

capacity:2.00 litres (0.53 gallons)

BAJAJ CT 100

Engine

Type 4  stroke

Cooling Type Air Cooled

Displacement 99.27 cc

Max Power 8.2 bhp( 6.03 kW) @ 7500 rpm

Max Torque 8.05 Nm @ 4500 rpm

Ignition Type C.D.I

Carburettor Keihin-Fie

Transmission Type 4 speed gear box

Electrical System

System 12 V, AC+DC

Head Light 35/35 W

Horn 12 V, DC

Chassis

Chassis Type Tubular construction

Suspension

Front Suspension Telescopic

Rear Suspension Swing arm type with dual co-axial springs (spring-

in-spring) and hydraulic shock absorbers

Tyres

Front Tyre Size 2.75 x 17, 4/6 PR

Rear Tyre Size 3.00 x 17, 6 PR

Brakes

23

Front Brakes Mechanical expanding shoe, Friction type

Rear Brakes Mechanical expanding shoe, Friction type

Fuel Tank

Fuel Tank Capacity 10.5  litres

Reserve Capacity 2.2  litres

Dimensions

Overall length 1945 mm

Overall width 770 mm

Overall height 1065 mm

Wheel Base 1235 mm

24

BAJAJ GC 1000

Engine

TypeFour Stroke, Single Cylinder, IDI, Compression Ignition  

Cooling Type Forced Air Cooled

Displacement 416 cc

Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm

Max Torque 20 Nm @ 2400 rpm

Ignition Type Electric start

Transmission Type 4 forward & 1 reverse gear

Clutch Type Single plate,dry friction type,foot operated

25

Electrical System

System System 12V DC

Chassis

Chassis Type Semi Monocoque

Suspension

Front Suspension Antidive leading link with helical compression spring & shock absorber

Rear Suspension Independent suspension with spring & shock absorber

Tyres

Front Tyre Size 4.5x10,8PR

Rear Tyre Size 4.5x10,8PR

Brakes

Front Brakes Hydraulic brakes with auto adjuster

Rear Brakes Hydraulic brakes with auto adjuster

Fuel Tank

Fuel Tank Capacity 8  litres

Dimensions

Overall length 2960 mm

Overall width 1375 mm

Overall height 1810 mm

Wheel Base 2025 mm

Ground Clearance  170 mm

Minimum Turning Radius  2.75 m

GVW 990 kg

Loading Tray

Length (Pick up) 1500 mm

Width (Pick up) 1325 mm

Height (Pick up) 250 mm

Length (HiDec) 1500 mm

Width (HiDec) 1325 mm

Height (HiDec) 1050 mm

26

BAJAJ RE DISEL MEGA

Engine

Type 4 stroke, single cylinder, compression ignition  

Cooling Type Forced Air Cooled

Displacement 416.6 cc

Max Power 8.5 bhp( 6.25 kW) @ 3600 rpm

Max Torque 20 Nm @ 2400 rpm

Ignition Type Electric start

Clutch Type single plate, dry friction, foot operated

Electrical System

System 12 V, DC

Chassis

27

Chassis TypeSemi monocoque chassis with stamped members

welded

Suspension

Front Suspension Antidive link with helical coil compression spring

& shock absorbers

Rear Suspension Swing arm with helical coil compression spring &

shock absorbers

Tyres

Front Tyre Size 4.5x10,8PR

Rear Tyre Size 4.5x10,8PR

Brakes

Front BrakesHydraulic brakes with tandem mater cylinder &

auto adjuster

Rear BrakesHydraulic brakes with tandem mater cylinder &

auto adjuster

Fuel Tank

Fuel Tank Capacity 8  litres

Dimensions

Overall length 3090 mm

Overall width 1375 mm

Overall height 1880 mm

Wheel Base 2025 mm

Ground Clearance  170 mm

GVW 876 kg

28

CHAPTER-2

29

SIGNIFICANCE AND MANAGERIAL USEFULNESS OF THE STUDY

It isn't surprising that the company is in no mood to take its hand off the

throttle. As Brijmohan Lall Munjal, the Chairman, BAJAJ Motors succinctly

puts it, "We pioneered India's motorcycle industry, and it's our

responsibility now to take the industry to the next level. We'll do all it takes

to reach there.''

At BAJAJ, our goal is not only to sell you a bike, but also to help you every

step of the way in making your world a better place to live in. Besides its

will to provide a high-quality service to all of its customers, BAJAJ takes a

stand as a socially responsible enterprise respectful of its environment and

respectful of the important issues.

BAJAJ is strongly committed not only to environmental conservation

programmes but also expresses the increasingly inseparable balance between

the economic concerns and the environmental and social issues faced by a

business. A business must not grow at the expense of mankind and man's

future but rather must serve mankind.

30

OBJECTIVE AND SCOPE OF STUDY

Environmental policy

Towards creating and preserving a cleaner environment

Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is

committed to prevention of pollution, continual improvement of our

environmental performance and compliance with all applicable

environmental legislation and regulations.

Towards this, we shall strive to:

Create a proactive environment management system that addresses all

environmentally significant aspects related to our products and processes,

Minimise the generation of waste and conserve resources Through better

technology and practices, and Promote environmental awareness amongst

our employees and motivate them to fulfill our commitments.

Quality Policy

We at Bajaj Auto continue to firmly believe in providing the customer Value

for money, for years through our products and services. This we shall

maintain and improve.

In our decision making, quality, safety and service will be given as much

consideration as productivity, cost and delivery.

31

Quality shall be built into every aspect of our work life and business operations. Quality

improvements and customer satisfaction shall be the responsibility of every employee.

TPM Policy

We at Bajaj Auto adopt Total Productivity Maintenance as a means of

creating a safe and participative work environment in which all employees

target the elimination of losses in order to continuously enhance the

capacity, flexibility, reliability and capability of its processes, leading to

higher employee morale and greater organizational profitability.

32

CONCEPTUAL DISCUSSION

Meritorious Performance in

Industrial Safety

for three consecutive years

2001 National Safety Council

Certificate of Excellence 2001 National Safety Council

Achieving Lowest Average

Frequency Rate

2001 National Safety Award

Achieving Lowest Average

Frequency Rate

2000 National Safety Award

Meritorious Performance in

Industrial Safety

for three consecutive years

2000 National Safety Council

Achieving Longest Accident-free

Period under Heavy Engineering

Industries Group

1999 National Safety Council

Meritorious Performance in

Industrial Safety

for three consecutive years

1999 National Safety Council

Achieving Longest Accident-free

Period under Heavy Engineering

Industries Group

1998 Council of Industrial Safety

Achieving Lowest Average

Frequency Rate

1998 National Safety Award

Meritorious Performance in

Industrial Safety

for three consecutive years

1998 National Safety Council

Achieving Lowest Frequency

Rate under Heavy Engineering

Industries Group

1997 Council of Industrial Safety

Achieving Longest Accident-free 1997 Council of Industrial Safety

33

CHAPTER-3

34

Research Methodology

Meaning of Research

Redman and Mory define research as a “systemized effort to gain new knowledge.” Some

people consider research as a movement, a movement from the known to the unknown.

Research is an academic activity and as such the term should be used in a technical sense.

According to Clifford Woody, research comprises defining and redefining problems,

formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;

making deductions and reaching conclusions; and at last carefully testing the conclusions

to determine whether they fit the formulating hypothesis.

Objectives of Research

ugh the application of scientific procedures. The main aim of research is to find out the

truth which is hidden and which has not been discovered as yet. Though each r

The purpose of research is to discover answers to questions throesearch study has it’s

own specific purpose but the research objectives can be listed into a number of broad

categories, as following:-

To gain familiarity with a phenomenon or to achieve new insights into it.

Studies with this object in view are termed as exploratory or formulative

research studies.

To portray accurately the characteristics of a particular individual, situation

or a group. Studies with this object in view are known as descriptive research

studies.

To determine the frequency with which something occurs or with which it is

associated with something else. Studies with this object in view are known

as diagnostic research studies.

35

To test a hypothesis of a casual relationship between variables. Such studies

are known as hypothesis-testing research studies.

Significance of Research

“All process is born of inquiry. Doubt is often better than overconfidence, for it leads to

inquiry and inquiry leads to invention.” Is a famous Hudson Maxim in context of which

the significance of research can well be understood. Increased amounts of research make

progress possible.

Research inculcates scientific and inductive thinking and it promotes the development of

logical habits of thinking and organization.

The role of research in several fields of applied economics, whether related to business or

to the economy as a whole, has greatly increased in modern times. The increasing

complex nature of business and government has focused attention on the use of research

in solving operational problems. Research, as an aid to economic policy, has gained

added importance, both for government and business.

Research Methodology

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the

various steps that are generally adopted by a researcher in studying his research problem

along with the logic behind them. It is necessary for the researcher to know not only the

research methods or techniques but also the methodology.

Data Collection Source

Information was collected through both primary and secondary sources.

Primary Data: In some cases the researchers may realize the need for collecting

the first hand information. As in the case of everyday life, if we want to have first hand

information or any happening or event, we either ask someone who knows about it or we

36

observe it ourselves, we do the both. Thus, the two method by which primary data can be

collected is observation and questionnaire.

Secondary Data: Any data, which have been gathered earlier for some other

purpose, are secondary data in the hands of researcher. Those data collected first hand,

either by the researcher or by someone else, especially for the purpose of the study is

known as primary data.

The data collected for this project has been taken from the secondary source.

Sources of secondary data are :-

Internet

Magazines

Publications

Newspapers

Brouchers

37

CHAPTER-4

38

MARKET SHARE

39

40

41

42

43

S.W.O.T ANALYSIS OF BAJAJ

SWOT Analysis is a tool used for understanding an organization's strengths, weaknesses,

opportunities and threats.

The SWOT Analysis tool can be used in identifying an organization's strengths (S) and

weaknesses (W), and  examining the opportunities (O) and threats (T) it is facing. The

outcome from a SWOT Analysis enables organizations to focus on strengths, minimize

weaknesses, address threats, and take the greatest possible advantage of opportunities

available.

Strengths:

Our members value the professional designation.

We have a lower course fee structure than similar programs.

We provide good customer service.

Our instructors are highly-regarded in the profession.

We have a small staff and low overhead.

Weaknesses:

We are slow to make decisions and adapt to changes that affect the profession.

The professional designation is rarely included as a condition of employment.

We are overly dependent on key volunteers who developed and teach our certification

courses. We do not have the resources to research the market and promote the

designation.

44

Opportunities:

Our business sector is expanding, with many future opportunities for success.Our local

council wants to encourage local businesses with work where possible.Our competitors

may be slow to adopt new technologies.

Threats:

Will developments in technology change this market beyond our ability to adapt?A small

change in focus of a large competitor might wipe out any market position we achieve.

45

PROBLEMS OF THE COMPANY AND THEIR SOLUTIONS

At BAJAJ, our goal is not only to sell you a bike, but also to help you at every step in

making your world a better place to live in. Besides its will to provide a high-quality

service to all of its customers, BAJAJ takes a stand as a socially responsible enterprise

respectful of its environment and respectful of the important issues.BAJAJ is strongly

committed not only to environmental conservation programmes but also expresses the

increasingly inseparable balance between the economic concerns and the environmental

and social issues faced by a business. A business must not grow at the expense of

mankind and man's future but rather must serve mankind.

"We must do something for the community from whose land we generate our

wealth." We at BAJAJ are committed to demonstrate excellence in our

environmental performance on a continual basis, as an intrinsic element of our

corporate philosophy.

To achieve this we commit ourselves to:

1. Integrate environmental attributes and cleaner production in all our business

processes and practices with specific consideration to substitution of hazardous

chemicals to strengthen the greening of supply chain.

2. Continue product innovations to improve environmental compatibility.Comply with

all applicable environmental legislation and also controlling our environmental

discharges through the principles of"alara" (as low as reasonably achieva).

3. Institutionalise resource conservation, in particular, in the areas of oil, water,

electrical energy, paints and chemicals.

4. Enhance environmental awareness of our employees and dealers / vendors, while

promoting their involvement in ensuring sound environmental management.

46

ANNUAL REPORT AND SALES PERFORMANCE

47

48

49

50

51

SALES OF MOTORCYCLES IN LAST 2 YEARS

52

53

SALES PERFORMANCE FOR JULY 2009

Product For July 2006 Upto July 2006 For July 2005 Upto July 2005

Motorcycles 171,115 739,302 115,216 537,759

Geared Scooters 696 5,253 5,642 26,184

Ungeared Scooters 1,347 4,822 6,627 14,885

Step thrus  - - - 870

Total 2 wheelers 173,158 749,377 127,485 579,698

Three Wheelers 26,663 97,538 22,585 75,896

Grand Total 199,821 846,915 150,070 655,594

Sales in numbers for the month of June 2009

1st July 2009

Product For June 2006 Upto June 2006 For June 2005 Upto June 2005

Motorcycles 183,549 568,187 130,710 422,543

Geared Scooters 3,301 4,557 7,640 20,542

Ungeared Scooters 1,335 3,475 2,987 8,258

Step thrus  - - - 870

Total 2 wheelers 188,185 576,219 141,337 452,213

Three Wheelers 25,687 70,875 19,966 53,311

Grand Total 213,872 647,094 161,303 505,524

 

 

54

CHAPTER 5

55

RECOMMENDATIONS AND SUGGESTIONS

The company should concentrate more on sales and marketing department so that

more and more products can be sold out.

Advertisements should be the best method to advertise the products and popular

among the public.

Cheaper products(Motorcycles) should be introduced by the company so that it

can reach the middle class public.

Transparency should be made in between the product details and the original

product sold to the customers.

Company –customer ratio should be maintained.

56

CHAPTER 6

57

BIBLIOGRAPHY

Books:-

Marketing Management – By Philip Kotler

Marketing Management- By C.B.Gupta

Magazines:-

Auto magazine, Aug 2008 Over drive magazine, Sep 2007

Business today, Aug 2009

Websites:-

www.bajajindia.com

www.google.com

www.msn.com

Newspapers:-

Times of India Aug 27 , 09

The Indian Express Sep 5, 09

58