project proposal - chiangmai to travel

Project Proposal

Prepared for: Chiangmai To TravelChiangmai To TravelChiangmai To Travel

Prepared by: Eric Amakasu, Marketing Director

10 March 2010

Proposal number: 2010-03-003

L.U.V. Limited Partnership 213/9 Asoke Towers Fl 4A Sukhumvit 21 Rd., Klongtoey Nua, Wattana Bangkok 10110 T (66)22041998 F (66)22041997 [email protected] www.luv.co.th

L.U.V. Limited Partnership

http://www.luv.co.th


Executive Summary

ObjectiveRank Chiangmai To Travel with relative keywords. Build their online presence through SEO, PPC and other online marketing

strategies if necessary.

GoalsTo establish the brand, Chiangmai To Travel as top in their niche.

ProblemCurrently the website is not ranked with some major keywords in their niche. Offline marketing is strong, which creates a

sense of awareness online. But an online marketing strategy is necessary to open channels for more opportunities.

SolutionSearch Engine Optimization (SEO) is the first step to getting your website visibility online. Our service will guarantee your

website on the first page of Google and will continuously consult with you to reach the top positions.

Pay Per Click (PPC) Advertising can be used to create awareness in all aspects related to your niche. New campaigns, fresh

offers can also be included to promote quicker then offline marketing.

Attached is our workflow, sample keywords, our services and some of our clients for review.

Project Proposal : Chiangmai To Travel 1


Workflow

Step Task

1. 1 - 3 days Client Hearing / Brainstorm

2. 2 - 3 days Web Site Evaluation

3. 3 - 5 days Keyword Analysis, Competitor Analysis, Site Analysis / Brainstorm

4. open Keyword Approval, Campaign Approval

5. 3 - 5 days Revision

6. 2 - 7 days On Page Optimization (SEO) / Account Setup (PPC)

7. open Final Approval

8. 1 day Production

9. full term Link Building (SEO) / Campaign Optimization (PPC)

10. every 3 mo Performance Evaluation

11. open Revision if Necessary (changing keywords or web renewal)



Sample Keywords

Keywords Search Volume Search Result Est. Cost/Click Website Ranking

Chiang Mai Tours 9,900 817,000 ฿22.12 16th

Chiang Mai Travel 12,100 3,430,000 ฿38.98 82nd

tours chiang mai 22,200 2,560,000 ฿27.30 28th

chiang mai trips 720 1,070,000 ฿2.40 26th

chiangmai package tour 260 462,000 ฿2.40 87th

chiang mai tour operator 140 163,300 ฿2.40 66th

chiang mai sightseeing 14,800 205,000 ฿9.28 26th

chiang mai attractions 18,100 163,000 ฿7.03 Not Found

chiang mai tour package 880 12,000,000 ฿2.40 53rd

chiang rai tour 1,300 3,310,000 ฿2.40 Not Found

chiang mai trek 2,900 360,000 ฿2.40 74th

chiang mai trekking 6,600 372,000 ฿2.40 27th

chiang mai elephant ride 320 41,300 ฿2.40 Not Found

elephant trekking chiang mai 480 78,800 ฿2.40 Not Found

chiang mai elephant tours 170 229,000 ฿2.40 12th

chiang mai flight of the gibbon 390 23,200 ฿2.40 58th

chiang mai mountain biking 260 60,900 ฿2.40 42nd



SEO Service

Service Details

Consulting, analyzing and planning service in selection of keywords to promote the website

Fundamental analysis service to distinguish weak and strong features of the site

Registration service in Web Directories to extend opportunity for your customer to find your product and service

Create and submit site and XML sitemap to Google Webmaster Tool

Take the role as website moderator

Edit the contents in Title tag, Meta Description and Keywords tag, Alt Tag, Body tag, etc.

Validate CSS & HTML to avoid or reduce errors by optimizing the source code

Embed Google Analytics code into website

Embed Google Adwords conversion tracking code into the pages defined as conversion points

Create conversion points for website

Fix internal broken links in the website in order for spider to properly crawl the website

Improve Site Structure by restructuring the website

Weekly/Monthly Reporting service relating to the website’s traffic, ROI, and overall performance



Sikarin - SEO “โรงพยาบาลเอกชน”

Service: Using our SEO service.

Action: Organize site structure and internal linking for the website. Advise layout and navigation.

Result: Increase in traffic and offline conversion. Accurately measure online conversions.



http://www.sikarin.com/

http://www.sikarin.com/

Sumaa - SEO “thai language tutor”

Service: Using our SEO service.

Action: Organize site layout, structure and internal linking for the website.

Result: Increase in offline and overseas online leads.



http://www.sumaa.net/

http://www.sumaa.net/

QS Cons - SEO “สร้างสํานักงาน”

Service: Using our SEO and PPC service.

Action: Organize site layout, structure and internal linking for the website.

Result: Increase in offline leads through both SEO and PPC.



http://www.qs-design.com

http://www.qs-design.com

PPC Service

Service Details

Consultation

Account Setup

Keyword Research & Bid Management

Negative Keywords

A/B Ad Copy Testing

Day Parting

Geo- Targeting

Daily and Monthly Budget Controlling Service

Google Analytics Setup and Consultation

Conversion Tracking

Landing Page Consultation

ROI Tracking

Daily and Weekly Advanced Reporting



Raffles - PPC

Service: Using our PPC service with over 200 Keywords and 8 Ad Groups.

Action: Kickstart their new project for their International Division.

Result: Very high conversion resulting in immediate and steady signups.



http://www.raffles-iao-thailand.com/

http://www.raffles-iao-thailand.com/

Thai Steward - PPC

Service: Using our PPC service

Action: Have been trying several online marketing companies but couldn’t get the result. We’ve created a campaign to find

out what is wrong with their website.

Result: We’ve created traffic and conversion. But after evaluating their campaign their Bounce Rate was extremely high.

We are currently working on renewing their website to convert the existing traffic with more calls to action. See sample

below.



http://www.thaisteward.com/

http://www.thaisteward.com/

Thai Steward - Web Renewal

Service: Using Website Optimizer

Action: Create design that will reduce bounce rate and increase conversion through better calls to action and modern style

website.

Result: In Progress.



http://www.luv.co.th/demo/thaisteward/index-turquoise.html

http://www.luv.co.th/demo/thaisteward/index-turquoise.html

Kantana - Social Marketing

Service: Using our Social Marketing Service.

Action: Plan and execute online viral marketing for their upcoming project to promote a world wide Film Contest.

Result: In Progress



http://www.kantana.com/

http://www.kantana.com/

SEO Price Table

Pay When You Rank!

Our commitment, the service will not be collected until your website reached top 10!

Pay When You Rank!


Pay When You Rank!


Pay When You Rank!


Package Mini Small Pro

Price THB 5,000 / mo THB 8000 / mo THB 17,000 / mo

Term 6 - 12 mo 6 - 12 mo 12 mo

Top 10 Guarantee Yes Yes Yes

Keyword 1 5 5

Website Makeover Yes

On Page Optimization Yes Yes Yes

Copy Writing Yes Yes

Google Analytics Yes Yes

Directory Submission Yes Yes Yes

Link Building Yes Yes Yes

Website Moderator Yes

Weekly Rank Report Yes Yes Yes

Weekly SEO Report Yes

Monthly SEO Report Yes Yes

Quarterly SEO Report Yes

Custom SEO Report Yes



PPC Price Table

Maximize Your ROI!

Boost your overall sales performance by active monitoring and campaign optimization!

Maximize Your ROI!


Maximize Your ROI!


Package PPC Lite PPC Pro

Budget < THB 200,000 / mo > THB 200,000 / mo

Service Fee 20% of Budget 15% of Budget

Web Consultation Yes Yes

Account Setup Yes Yes

Keyword Research Yes Yes

Unlimited Campaign Yes Yes

Unlimited Keywords Yes Yes

A/B Ad Copy Yes Yes

Day Parting Yes Yes

Geo Targeting Yes Yes

Budget Control Yes Yes

Google Analytics Installation Yes Yes

Conversion Tracking Yes Yes

ROI Tracking Yes Yes

Landing Page Creation THB 1000 / mo Yes

Daily Reporting Yes Yes

Weekly Reporting Yes Yes

Custom Reporting THB 2500 / mo Yes

IP Tracking THB 1500 / mo Yes



Contact Information

L. U. V. Limited Partnership

If there are any questions or clarifications to be made, please don’t hesitate to contact us.

213/9 Asoke Towers Fl 4A

Sukhumvit 21 Rd., Klongtoey Nua, Wattana Bangkok 10110

T(66)22041998

F(66)22041997

[email protected]

www.luv.co.th





project proposal - chiangmai to travel

Documents

planning service

site registration service

website moderator

website visibility

website ranking

site structure

keywords tag

site layout