project report 1-2

7/31/2019 Project Report 1-2

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On

Under the Guidance of Submitted By

Mr. Kaushal Porwal Sanoo Mishra

(Area Sales Manager) Session (2010-11)

Submitted ToBOARD OF TECHNICAL EDUCATION U.P
http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svg


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Government Polytechnic Barabanki

Certificate

This is certify that the Project Report on Product Planning and

Development has been submitted by Ms. Sanoo Mishra D/o Shri Vijay

Prakash Mishra, Final year Post Graduate diploma in Marketing & Sales

Management, to the Department of Marketing & Sales Management .

This is according to the prescribed specification by Board of TechnicalEducation,U.P for this Project of this year 2010-11.

We wish a bright future for her.

Sri . A.K .Shinha Sri G.K.NigamPrincipal LecturerGovt. Polytechnic , Barabanki Marketing & Sales Management

Govt. Polytechnic , Barabanki

Examined by.


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CONTENT

Introduction 4

Brand information 16

Indian Telecom Industry 26

Idea operations 38

Acquisition of product in telecom market 51

Research Methodology 55

Analysis 66

Recommendation 78

Bibliography 79


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Introduction


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INTRODUCTION

Whenever we talk of growth and development of a nation, hardly can there be anyone who

can ignore the vital contribution of Telecommunication sector. Today it has become a lifeline

for us, in the absence of which we feel we are separated from the world at large. The

importance of telecommunication product and service has gone deep in the life of people that

after three essentials of human being i.e. food, shelter and clothing the fourth one that can be

added comfortably is the communication. A gadget and a service which can be found in

everyones palm ranging from rickshaw-puller to big businessmen. Now talking of India,

which is still a developing country, the importance of telecommunication as a sector can be

very well understood. Indian telecom sector has been doing exceptionally well in the past

decade. Its structural and institutional reforms have provided tremendous growth opportunity

to his sector. India has nearly 250 million telephone lines making it the third largest network

in the world after China and USA. With a growth rate of 45%, Indian telecom industry has

the highest growth rate in the world. And in this context whenever we talk of mobile

telephony, Vodafone as a brand must be taken in to account. Nowadays there is lot of

competition between different telecom operators who in order to add more subscriber base to

the existing figures comes out with attractive customer schemes and virtually there is a tug of

war between operators to get more market share. But in this fierce competitive war to getmore subscriber base, many a times the Retailers who play a vital role in the whole chain of

sales and who influence customers for a service provider are sometimes ignored. So from this

study an attempt has been made to understand the psychology, behaviour, preference and

satisfaction at the Retailer level. In this competitive market for a service provider to get an

edge over other operator, in addition to other prevailing factors a operator must clearly

understand the behaviour, preference and satisfaction level of Retailers, which will help them

to design effective strategies to get more sales and increase subscriber base and shift push

sales to pull sales. The study delves into how the Retailer behaves and their expectation level

from a particular service provider and how it can be effectively manag


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Revenue Rs 12,447.08 crore (US$ 2.65 billion)(2010)[1]

Operating income

Rs. 1,475.87 crore (US$ 314.36 million)(2010)

Net income Rs. 953.94 crore (US$ 203.19 million)(2010)

Parent Aditya Birla Group (49.05%)

Axiata Group Berhad (15%)

Providence Equity (10.6%)

Website IdeaCellular.com

Histroy
http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Idea_Cellular#cite_note-0http://en.wikipedia.org/wiki/Idea_Cellular#cite_note-0http://en.wikipedia.org/wiki/Idea_Cellular#cite_note-0http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Aditya_Birla_Grouphttp://en.wikipedia.org/wiki/Axiata_Group_Berhadhttp://en.wikipedia.org/wiki/Providence_Equity_Partnershttp://en.wikipedia.org/wiki/Websitehttp://www.ideacellular.com/http://www.ideacellular.com/http://www.ideacellular.com/http://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/Providence_Equity_Partnershttp://en.wikipedia.org/wiki/Axiata_Group_Berhadhttp://en.wikipedia.org/wiki/Aditya_Birla_Grouphttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Idea_Cellular#cite_note-0http://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Revenue


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History

The chronology of key events of the

Company from incorporation is set out

below:

Calendar year Events

2009

Subscriber base as on December 31, 2009:

57,611,872

Idea becomes a pan-India operator

Emerging Company of the Year - fastest

growing mobile operator in the worlds

fastest growing telecom market

2008


40,016,153

Idea acquired 9 licences for Punjab,

Karnataka, Tamil Nadu & Chennai, West

Bengal, Orissa, Kolkata, Assam, North

East and Jammu & Kashmir

Acquired Spice Communications with the

operating circles of Punjab and Karnataka

Launched services in Mumbai metro in

the largest single metro city launch, ever

Launched services in Bihar

Becomes pan-India operator in

2009

Acquired Escotel, incumbent

cellular service provider in

Haryana, UP(W) & Kerala and

new licensee in HP

Brand IDEA launched Delhi

operations commence (Nov)
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2007


21,054,027

Won an award for the "CARE" service in

the "Best Billing or Customer Care

Solution" at the GSM Association Awards

in Barcelona, Spain

Initial Public Offering aggregating to Rs.

28,187 million and Listing of Equity

Shares on the Bombay Stock Exchange

and the National Stock Exchange

Merger of seven subsidiaries with Idea

Cellular Limited

Reached the twenty million subscriber

mark

2006


12,442,450

Became part of the Aditya Birla Group

subsequent to the TATA Group

transferring its entire shareholding in the

Company to the Aditya Birla Group

Acquired Escorts Telecommunications

Limited (subsequently renamed as Idea

Telecommunications Limited)

Restructuring of debt

Launch of the New Circles

Reached the 10 million subscriber mark

Acquired RPG Cellcom, service

provider in Madhya Pradesh (Feb)

Awarded

MoU for merger between Birla

AT&T and Tata Cellular Limited

Andhra Pradesh signed (Jan)
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Received Letter of Intent from the DoT

for a new UAS License for the Mumbai

Circle.

Received Letter of Intent from the DoT

for a new UAS License for the Bihar

Circle through Aditya Birla Telecom

Limited. ABNL, the parent of Aditya

Birla Telecom Limited, pursuant to a letter

dated November 22, 2006, agreed to

transfer its entire shareholding in Aditya

Birla Telecom Limited to the Company

for the consideration of Rs. 100 million.

2005


6,473,962

Reached the five million subscriber mark

Turned Profit Positive

Won an Award for the "Bill Flash" service

at GSM Association Awards in Barcelona,

Spain

Sponsored the International Indian Film

Academy Awards

2004

Completed debt restructuring for the then

existing debt facilities and additional

funding for the Delhi Circle.

Acquired Escotel Mobile Communications

Limited (subsequently renamed as Idea

Mobile Communications Limited)

Birla AT&T commence Cellular

operations Maharashtra &

Gujarat
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Reached the four million subscriber mark

First operator in India to commercially

launch EDGE services 2005

2003

Reached the two million subscriber mark

2002

Changed name to Idea Cellular Limited

and launched "Idea" brand name

Commenced commercial operations in

Delhi Circle

Reached the one million subscriber mark

2001

Acquired RPG Cellular Limited and

consequently the license for the Madhya

Pradesh (including Chattisgarh) Circle

Changed name to Birla Tata AT&T

Limited

Obtained license for providing GSM-

based services in the Delhi Circle

following the fourth operator GSM license

bidding process

2000

Merged with Tata Cellular Limited,

thereby acquiring original license for the

Andhra Pradesh Circle

1999

Migrated to revenues share license fee
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regime under New Telecommunications

Policy ("NTP")

1997

Commenced operations in the Gujarat and

Maharashtra Circles

1996

Changed name to Birla AT&T

Communications Limited following joint

venture between Grasim Industries and

AT&T Corporation

1995

Incorporated as Birla Communications

Limited

Obtained licenses for providing GSM-

based services in the Gujarat and

Maharashtra Circles following the original

GSM license bidding process.
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Company information

IDEA Cellular is a publicly listed company, having listed on the

Bombay Stock Exchange (BSE) and the National Stock Exchange

(NSE) in March 2007.

IDEA Cellular is a leading GSM mobile services operator in India

with 67 million subscribers, under brand IDEA. It is a pan India

integrated GSM operator covering the entire telephony landscape ofthe country, and has NLD and ILD operations.

A frontrunner in introducing revolutionary tariff

plans, IDEA Cellular has the distinction of

offering the most customer friendly and

competitive Pre Paid offerings, for the first time

in India, in an increasingly segmented market.

From basic voice & Short Message Service(SMS) services to high-end value added & GPRS

services such as Blackberry, Datacard, Mobile

TV, Games etc - IDEA is seen as an innovative,

customer focused brand.

IDEA offers affordable and world-class mobile

services to varied segments of mobile users. Be it

high end users, or low-end, price sensitive

consumers - IDEA's tariff plans are designed to

suit every pocket.
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With a vision of delighting its customers while meeting their individual communication

needs anytime, anywhere, IDEA offers seamless coverage to roaming customers traveling to

any part of the country, as well as to international traveling customers across over 200

countries. IDEA Cellular has partnership with over 400 operators to ensure that customersare always connected while on the move, within the country or other parts of the world.

IDEA is the winner of 'The Emerging Company of the Year Award' at The Economic Times

Corporate Excellence Awards 2008-09. The company has received several other national and

international recognitions for its path-breaking innovations in mobile telephony products &

services. It won the GSM Association Award for "Best Billing and Customer Care Solution

for 2 consecutive years. It was awarded "Mobile Operator of the Year Award - India for

2007 and 2008 at the Annual Asian Mobile News Awards

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational

corporation. The group operates in 25 countries, and is anchored by over 1,30,000 employees

belonging to 30 nationalities. The Group has been adjudged the '6th Top Company for

Leaders in Asia Pacific Region' in 2009, in a survey conducted by Hewitt Associates, in

partnership with The RBL Group, and Fortune. The Group has also been rated 'The Best

Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall

Street Journal Study 2007.

Our Service Areas

The Indian telecommunications market for mobile services is divided into 22 "Service Areas"

classified into "Metro", Category "A", Category "B" and Category "C" service areas by the

Government of India. These classifications are based principally on a Service Area's revenue

generating potential.

IDEA is a pan-India operator with services being made available in all parts of the country.

The telecom service areas have been divided into Established and New Service Areas.


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Established Service Areas

The established service areas are Delhi, Andhra Pradesh, Gujarat, Maharashtra, Haryana,

Kerala, Madhya Pradesh and Uttar Pradesh (West).

Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995,

with network rollout and commercial launch achieved in 1997. In January 2001 the mobile

operations in Andhra Pradesh Service Area were integrated with IDEA through a merger

with Tata Cellular Limited.

In June 2001, the mobile operations in Madhya Pradesh Service Area were fully integrated

with IDEA through an acquisition of RPG Cellcom Limited. In October 2001, the license for

Delhi Service Area was acquired during the fourth mobile license auction, with network

rollout and commercial launch in November 2002.

In January 2004, Escotel Mobile Communications Private Limited ("Escotel"), was acquired

with its original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala.

All these Service Areas were re-branded and integrated with IDEA in June 2004.


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Brand information

IDEA - Brand Values

Innovate . Stimulate . Liberate ....

It is these brand values, which have made us a formidable player in the telecom industry.

Innovations that stimulate the customer and liberate him from the shackles of time and space

are the core of our brand. This is what we strive for. Nothing more, nothing less, nothing

else.

The brand Idea

It is almost impossible to disintegrate brand Idea from the

corporate Idea. Brand values are the company values and

vise versa.

Brand Vision: It goes without saying that the brand vision

of idea mirrors the companys vision. The brand mission

statement is...... To be the most customer-focused mobile

service brand, continuously innovating to help liberate our

customers from the shackles of time & space.


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DEA - Brand Mission

The India footprint Idea

Anywhere connectivity - bringing India

closer.

The Technology Advantage Idea

Tomorrow's technology to enrich today.

The Customer Focus IdeaMake a single interaction a lasting

relationship.

Brand Initiatives -

Our aim, through media buying and planning, is to create year round impact. ith theobjective of Strengthening our brand, we work with strategic communication partners on

campaigns like sponsorship of the Idea International Indian Film Academy awards and the

television programs Idea Rocks India, Idea Star Singer and Idea Andhra Idol. We

seek engagement with subscribers on a variety of levels, from major celebrity fashion shows

to small local events timed to coincide with new product offerings.

Since August 2003, we have commissioned a Brand Track Index Study to evaluate the

health of our brand. The Brand Track Index Study is a monthly study conducted by TNS, a

marketing consultant engaged by us to evaluate our brand using face-to-face interviews on a

random sample of mobile users a well as those Intending to purchase mobiles within the

next three months. According to the study our brand is perceived as reliable/trustworthy


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and one that offers cheaper and good promotional offers. We have improved our rating in

the Brand Track Index calculated by the study in the past year reflecting, we believe, the

growing strength of our brand.

The main communication medium for the Idea brand is television, where we seek strategic

Idea brand coverage in various formats. Billboards and hoardings are used as a secondary

medium, customized for specific regional preferences to communicate effectively at the

local level. We also use other mass communication media such as the press and radio to

communicate price plans and other tactical and customer information.

All our key initiatives are subjected to a rigorous testing and launch process to ensure

accountability for all advertising spend and improve the chances of success of a newproduct. This process is followed up with extensive briefing of call center agents and sales

personnel and real-time tracking of the impact of the communication and feedback from

subscribers.


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Mr. Anil K. Tandan, Chief Technology Officer

Mr. Prakash K. Paranjape, Chief Information Officer

Mr. Navanit Narayan, Chief Service Delivery Officer

Mr. Vinay K. Razdan, Chief Human Resource Officer

Mr. Rajat K. Mukarji, Chief Corporate Affairs Officer

Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer

Mr. Ambrish Jain, Director - Operations

Mr. Himanshu Kapania, DirectorOperations

Circle Heads

Mr. Iyer Subbaraman S., Chief Operating Officer, Andhra Pradesh

Mr. Rajendra Chourasia, Chief Operating Officer, Madhya Pradesh & Chattisgarh

Mr. Virad Kaul, Chief Operating Officer, Uttar Pradesh (West), Delhi & Haryana

Mr. T. G. B. Ramakrishna, Chief Operating Officer, Kerala

Mr. Sashi Shankar, Chief Operating Officer, Mumbai

Mr. P.Lakshminarayana, Chief Operating Officer, Maharashtra & Goa

Mr. Naozer Firoze Aibara, Chief Operating Officer, Uttar Pradesh (East)

Mr. Sunil Kataria, Senior Vice President - Operations, Rajasthan

Mr. Arul Bright, Senior Vice President - Operations, Gujarat

Mr. M. D. Prasad, Senior Vice President - Operations, Bihar

Mr. M. Srinivas, Senior Vice President - Operations, Tamil Nadu & Chennai

Mr. Siva Ganapathi, Chief Operating Officer, Karnataka

Mr. Anish Roy, Chief Operating Officer, Punjab, J&K and Himachal Pradesh

Mr. Aloke Malik, Chief Operating Officer, East (Kolkata, Rest of Bengal, Orissa & NESA)


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our Partners

IDEA welcomes all businesses and individuals interested in partnering with us to enhance and

strengthen the IDEA products & services portfolio.

To explore such potential partnerships, kindly get in touch with us by submitting the Partners Form.

Some of our Technology and Content Partners:

VAS

Onmobile Asia Pacific Ltd

Cellebrum India Ltd

Siddhivinayak Astro Services Ltd.

Kodiak Ltd

Mauj

Net4nuts India Ltd

Yahoo
http://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://in.yahoo.com/http://www.net4nuts.com/main/index.htmhttp://www.mauj.com/http://www.kodiaknetworks.com/http://www.ganeshaspeaks.com/index.jsphttp://www.onmobile.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svg


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Rediff

Indiatimes

Mobile2win

Sify

NDTV

ROAMING

Roamware.inc

Starhome

Bharti Telesoft

MARKETING COMMUNICATIONS

Lowe India Pvt Ltd

Mindshare

PUBLIC RELATIONS
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ttp://www.starhome.com/http://www.roamware.com/http://www.ndtv.com/http://sify.com/http://www.mobile2win.com/http://www.rediff.com/http://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svg


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Our Values

Values We Value :

Integrity - Honesty in every action

At Aditya Birla Group, Integrity is defined as: Acting and taking decisions in a manner that is

fair, honest, following the highest standards of professionalism and also perceived to be so.

Integrity for us means not only financial and intellectual integrity, but in all other forms as are

commonly understood.

Key words that connote Integrity are:

Ethical

Truthful

Principled

TransarentUpright

Respectful

Commitment - deliver on the promise

At Aditya Birla Group Commitment is defined as: On the foundation of integrity, doing

whatever it takes to deliver value to all stakeholders. In the process, taking ownership of ouractions and decisions, those of our team and that part of the organization that we are responsible

for.
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Indian

Telecom

Industry


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Indian Telecom Industry

At 306.45 million connections Indian Telecom Industry till May 09 , is the 3rd largest and

fastest growing in the world. The subscriber base has grown by 40% annually and is expected

to reach 250 million in 2007. Over the last 3 years, two out of every three new telephone

connections were wireless. Consequently, wireless now accounts for 54.6% of the total

telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is

expected to grow at 2.5 million new subscribers every month in 2007. The wireless

subscriber base skyrocketed from 33.69 million in 2004 to 62.57 million in FY 2004 -2005.

The wireless technologies currently in use Indian Telecom Industry are Global System for

Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are

primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecommunication

circles and 4 metro cities, covering more than 2000 towns across the country. And the

numbers are still growing for Indian Telecom Industry is regulated by 'Telecom Regulatory

Authority of India' (TRAI). It has earned good reputation for transparency and competence.

Three types of players exist in ' Indian Telecom Industry community.

State owned companies like - BSNL and MTNL.

Private Indian owned companies like - Reliance Infocomm and Tata Teleservices. Foreign invested companies like Vodafone-Essar, Bharti Tele-Ventures, Idea Cellular,

BPL Mobile, Spice Communications etc.

The Indian Telecom Industry services are not confined to basic telephone but it also extends

to internet, broadband (both wireless and fixed), cable TV, SMS, IPTV, soft switches etc.

The bottlenecks for Indian Telecom Industry are: Slow reform Process. Low-penetration.

Service providers bears huge initial cost to make inroads and achieving break-even is

difficult. Huge initial investments Limited spectrum availability and interconnection charges

between the private and state operators


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Key Players In Indian Telecom Industry

The telecom industry of India has registered manifold growth in the recent years.

Personalized telecom access is essential necessity of life for increasing number of the people.

The sector offers unlimited prospects when we consider future growth. Both Public Players

and Private Players are enhancing their technologies and taking the telecom industry to a

much higher growth state. Not only service providers but also handset manufacturers are

contributing significantly to the industry and economy of India.

The top players in the industry are:

1) Reliance Communications Limited

2) Bharti Airtel Limited

3) BSNL

4) MTNL

5) Vodafone Essar

6) Ericsson

7) Nokia

8) Siemens Communications

9) Idea Cellular Limited


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10) Tata Teleservices

Telecom Regulatory Authority of India

TRAI AND ITS ROLE.

The Telecommunications Regulatory Authority of India or TRAI (established 1997) is

the independent regulator established by the Government of India to regulate the

telecommunications business in India.

Telecom Regulatory Authority Of India, a statutory and quasi-judicial body was formed

by an Act in Indian Parliament to regulate the vast telecom sector. The necessity to form such

a regulatory body in line with SEBI, IRDA etc. was felt when the telecom sector was open to

private sector. Plainly speaking its job couldbe comparable to an umpires of a game field.

It has been given the liberty to act without the intervention of bureaucracy or some self-

serving politicians,
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The skirmishes encompassing TRAI came to limelight due to conflict among various telecom

operators. Thats exactly the duty of this regulatory body, as has been entrusted with the

statutory power, umpiring on behalf of the public for smooth telecom service. If one reviews

the sequence of its orders/regulations, chronologically, to various telecom operators and the

crucial policy changes with regards to service changes the monopolistic and arbitrary

attitude is clearly visible. Unfortunately, Its a matter of concern that INTER CONNECT

USAGE REGIME ordered by the same agency is being reviewed again by itself within two

months of its enforcement. It could have been reviewed before it has been implemented or

could have been kept for public perception or operators opinion. If an telecom regulator of a

country having almost 7 crores telephone connections could act in such a haste manner

without taking into consideration of aspects of technical feasibility, accounting, public

psyche etc. into oblivion.

Though operators have the requisite expertise technically and financially to provide cheaper

telecom service, TRAI is there only to make it costlier. e.g. BSNL and RELIANCE . If they

could offer cheaper telecom services them, TRAI should not prevent them in the name of

PREDATORY PRICING . Its appropriate time to review the role of TRAI and other

Statutory Regulatory bodies by the public forum and parliament as well, rather than giving ita free reign to act on this way to the tune of certain players.

On April 25, 1997, the recently constituted Telecom Regulatory Authority of India (TRAI)

gave its first judgment -- a landmark one, delivered with speed and style. This judgment

and its no-nonsense approach could well set the stage for things to come. TRAI quashed

DoTs (Department of Technology) order of January 29, which had sought to hike rather

steeply, the price of calls made by users of ordinary fixed line phones to cellular subscribers

in the non-metro areas. Even the cellular operators, whose stand was accepted by the TRAI,

would accept privately that the respondent DoT was poorly served by many of its officers

and lawyers who were entrusted with the task of representing DoTs case. They seemed to

have cut a very sorry figure before TRAI, ignoring or not being prepared by reading pertinent


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Mission

To ensure that the interests of consumers are protected and at the same time to nurture

conditions for growth of telecommunications, broadcasting and cable services in a

manner and at a pace which will enable India to play a leading role in the emerging

global information society. Function of Telecom Regulatory Authority of India

Functions of TRAI

1. Recommendatory Functions

Terms and conditions of licence to a service provider Revocation of license for non-compliance of terms and conditions of license

Measures to facilitate competition and promote efficiency in the operation to facilitate growth in industry Technological improvement in services by service providers Inspection of type of equipment used by service provider Efficient Management of available spectrum

2. Mandatory Functions

Fix the terms and conditions of their inter connectivity between service providers Ensure Technical compatibility and effective inter-connection between different


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x. type of equipment to be used by the service providers afterxi. inspection of equipment used in the network.

xii. measures for the development of telecommunication technologyxiii. and any other matter relatable to telecommunication industry inxiv. general;viii. efficient management of available spectrum;

2. discharge the following functions, namely:

i. ensure compliance of terms and conditions of license;ii. notwithstanding anything contained in the terms and conditions of the license granted

before the commencement of the Telecom Regulatory Authority (Amendment)

Ordinance,2000, fix the terms and conditions of inter-connectivity between the

service providers;

iii. ensure technical compatibility and effective inter-connection between differentservice providers.

iv. regulate arrangement amongst service providers of sharing their revenue derived fromproviding telecommunication services;

v.

lay down the standards of quality of service to be provided by the service providersand ensure the quality of service and conduct the periodical survey of such service

provided by the service providers so as to protect interest of the consumers of

telecommunication services;

vi. lay down and ensure the time period for providing local and long distance circuits oftelecommunication between different service providers;

vii. maintain register of interconnect agreements and of all such othermatters as may beprovided in the regulations;

viii. keep register maintained under clause (viii) open for inspection to any member ofpublic on payment of such fee and compliance of such other requirement as may be

provided in the regulations;

ix. ensure effective compliance of universal service obligations:


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3. levy fees and other charges at such rates and in respect of such services as may be

determined by regulations.

4. perform such other functions including such administrative and financial functionsas may be entrusted to it by the Central Government or as may be necessary to carry

out the provisions of this Act:

Provided that the recommendations of the Authority specified in the clause (a) of thissub-section shall not be binding upon the Central Government:

Provided further that the Central Government shall seek the recommendations of theAuthority in respect of matters specified in sub-clauses (i) and (ii) of clause (a) of this

sub-section in respect of new license to be issued to a service provider and the

Authority shall forward its recommendations within a period of sixty days from the

date on which that Government sought the recommendations:

Provided also that the Authority may request the Central Government to furnish suchinformation or documents as may be necessary for the purpose of making

recommendations under subclauses (i) and (ii) of clause (a) of this sub-section and

that

Government shall supply such information within a period of seven days from receiptof such request:

Provided also that the Central Government may issue a license to a service provider ifno recommendations are received from the Authority within the period of specified in

the second provision or within such period as may be mutually agreed upon between

the Central Government and the Authority.


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NEW TELECOM POLICY-1999

Availability of affordable and effective communications for the citizens.

To achieve a teledensity of 7 by the year 2005 and 15 by the year 2010; to improverural teledensity from the level of 0.4 to 4 by the year 2010.

Create a modern, efficient and world class Telecommunications infrastructure takinginto account the convergence of IT, Media, Telecom and Consumer Electronics.

Convert Public Call Offices (PCOs) into Public Tele-info Centers having multi-media capability like ISDN Services, Remote Database Access, Government and

Community Information Systems etc.

Transform in a time-bound manner, the Telecommunications Sector to a greatercompetitive environment in both urban and rural areas providing equal opportunities

and level playing field for all players.

Strengthen Research and Development efforts in the country and provide an Impetusto build world class manufacturing capabilities.

Protect Defence and Security interest of the country. Enable Indian Telecom Companies to become truly Global Players. This Policy frame work focuses on creating an environment, which enables continued

attraction of investment in the sector and allows creation of Telecommunications

infrastructure by leveraging on Technological developments.

The New Telecom Policy frame work looks at the Telecom Service Sector as follows:

Cellular Mobile Service Providers, Fixed Service Providers and Cable ServiceProviders, collectively referred to as Access Providers.

Radio Paging Service Providers. Public Mobile Radio Trunking Service Providers. National Long Distance Operators. International Long Distance Operators.


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Global Mobile Personal Communication by Satellite (GMPCS) Service Providers.DISPUTE RESOLUTION IN TELECOM SECTOR

With a view to provide a level playing field in a competitive environment, the Government of

India in 1997 established a statutory and autonomous regulator viz., The Telecom Regulatory

Authority of India (TRAI) under the TRAI Act 1997.

With a view to further strengthen the regulator the TRAI Act, 1997 was amended in the year

2000 and a separate body viz., The Telecom Dispute Settlement and Appellate Tribunal

(TDSAT) was constituted for resolution of disputes in Telecom Sector.

FUNCTIONS OF TDSAT

The TDSAT is Empowered to adjudicate any dispute between:

Licensor and a Licensee.

two or more Service Providers.

a Service Provider and a Group of Consumers.

The Appellate Tribunal shall be guided by the Principles of natural justice and

have powers to regulate its own procedure.

The Appellate Tribunal has the same powers as are vested in a Civil Court, while trying a

Suit, in respect of following matters, viz.,

Summoning and enforcing the attendance of any person and examining him on oath.

Requiring the discovery and production of documents.

Receiving evidence on Affidavits

Requisitioning any public record or document or a copy of such record or document from

any office.


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Idea

operations


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- Operations

This section explains how Vodafone operates, from the key assets it holds to the

activities it carries out to enable the delivery of products and services to the

Groups customers.

TECHNOLOGY & RESOURCES PEOPLE BRAND & DISTRIBUTION PRODUCT and SERVICES
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Mobile network technology

2G

Vodafone operates 2G networks in all its mobile operating subsidiaries, through Global

System for Mobile (GSM) networks, offering customers services such as voice, text

messaging and basic data services. In addition, all of the Groups controlled networks operate

General Packet Radio Services (GPRS), often referred to as 2.5G. GPRS allows mobile

devices to be used for sending and receiving data over an IP based network, enabling

wireless access to data networks like the internet. The GPRS data service offering includes

internet and email access, allowing the customer to always be connected at download speeds

slightly below a dial-up modem. In some markets, Vodafone continues to further evolve data

speeds with 2G evolutions beyond GPRS capability.

3G

Vodafones has 3G networks in some countries but in India it is still awaiting licence from

the DOT to launce its services. Operating on the Wideband Code Division Multiple Access

(W-CDMA) standard, provide customers with fasterdata access. Vodafone has expanded

its service offering on 3G networks with high speed internet and email access, video

telephony, full track music downloads, mobile TV and other data services in addition to

existing voice and data services.


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Brand and Distribution

Vodafones products and services are available directly, via Vodafone stores and countryspecific Vodafone websites, and indirectly via third party service providers, independent

dealers, distributors and Retailers, to both consumer and business customers in the majority

of markets under the Vodafone brand.

DISTRIBUTION AND CHANNEL OF SALES AT Idea

idea

distibuter

retailer

consumer

Primary sales

Secondry sale

Tertiary sales


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Idea distribution channel in India normally contributes roughly 85-90 % of total business

volumes.

The distribution Model comprises basically comprises of three entities-

1. A distributor who is given a territory to service.

2. A Distributor FOS (Feet on Street on payroll of the distributor) who is appointed by the

distributor to service a particular area of his overall territory.

3. A Retailer who is an entity who purchases stock from the distributors. Through the FOS of his

area) and sells it to the end consumer.

Other channels like Company owned Retail such as idea ministore & idea stores are also used as

Distribution channel and are generally seen to be contributing to around 10-15 % of a telecom company's

subscriber base as well as revenues.

IDEA- Products & Services

The product and services of Vodafone in India may be primarily divided into following

ategories:

VOICE

MESSAGING

DATA

FIXED LINE

HANDSET

IDEA MOBILE CONNECTS.

Now these services can again be categorised into two segments o the basis of realisation of the

price from the customer.

PREPAID POSTPAID

In U.P east idea circle has however not launched its all the service as it has just started its

operation here. However the following services are available for consumers in Assam.


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VOICE

MESSAGING

DATA

HANDSET

VODAFONE MOBILE CONNECTS.


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Overview of handset

A Global Wireless Enterprise Solution

Provides an 'always on', secure solution for wirelessly extending

corporate data and applications to mobile users including mail, personal

information management, sales force automation, field service,

document management and more

What the solution is all about

Extending theEnterprise Securely intoMobility Keeping People Connected toHigh Value Information Increasing Both Personal and Corporate Efficiency Making the Wireless Experience Transparentto the User

BlackBerry

8520

BlackBerry

8820

BlackBerry

Storm

BlackBerry

Curve 8900

BlackBerry

Bold 9000

BlackBerry

Bold 9700

BlackBerry Handsets
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A_page_Blackberry&displayParam=Handset_Storm.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8820.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8520.htmlhttp://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Bold9700.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_9000.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Curve8900.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Storm.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8820.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8520.htmlhttp://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Bold9700.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_9000.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Curve8900.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Storm.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8820.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8520.htmlhttp://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Bold9700.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Bold9700.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_9000.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_9000.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Curve8900.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Curve8900.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Storm.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Storm.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8820.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8820.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8520.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8520.html


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BlackBerry Handsets

BlackBerry

8520

BlackBerry

8820

BlackBerry

Storm
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om/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8520.htmlhttp://en.wikipedia.org/wiki/File:Idea_Cellular_Logo.svghttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Storm.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_Storm.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8820.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8820.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8520.htmlhttp://www.ideacellular.com/IDEA.portal?_nfpb=true&_pageLabel=IDEA_page_Blackberry&displayParam=Handset_8520.html


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INTRODUCTION OF THE TOPIC

CHANNEL SATISFACTION SURVEY

Channel satisfaction survey (CSS) are conducted to determine the level of satisfaction on avariety of attributes measured on a scale of 10. The Reliance Communications Ltd. mission isto have a score of more than 8 on the 10-point scale. Channel claims are addressed in anorganized, systematic and time-bound manner.The target is to have zero channel dispute(regarding material delivery) pending for more than10 days. channel education andunderstanding is imparted in case the perception is not in line with R.Com goals andstrategies. Both R.com and the channel, in fact,try to improve merchandise and informationflow in the distribution channel system. Perfect delivery is the focus area of utmostimportance in the entire gamut of channel satisfaction. Delayed/short/ excess/damageddelivery will mar the entire to achieve a delivery around turn time of 90 per cent material inthree days time after shipment from R.com distribution center.

Monthly monitoring is carried out. corrective and preventive action are based o the paretoanalysis. Channel are available both to the customer as well as to the supplier to escalatedissatisfiers to the highest levels in R.com management. Whenever the supply chain is stuckat some point, escalation is commonplace. However, each time the endeavour is to relook atthe system and the processes to work on preventive measures rather than on correcative ones.Access provided to customer and supplier through e-mail, the customer feedback system,status reports like pre alerts, etc.


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What is SWOT Analysis?

SWOT analysis is a basic, straightforward model that provides direction and serves as a basis

for the development of marketing plans. It accomplishes this by assessing an organizations

strengths (what an organization can do) and weaknesses (what an organization cannot do) in

addition to opportunities (potential favorable conditions for an organization) and threats

(potential unfavorable conditions for an organization). SWOT analysis is an important step in

planning and its value is often underestimated despite the simplicity in creation. The role of

SWOT analysis is to take the information from the environmental analysis and separate it

into internal issues (strengths and weaknesses) and external issues (opportunities and threats).

Once this is completed, SWOT analysis determines if the information indicates something

that will assist the firm in accomplishing its objectives (a strength or opportunity),

SWOT analysis is a general technique which can be applied across diverse functions and

activities, but it is particularly appropriate to the early stages of planning for a TIPD visit.

Performing SWOT analysis involves generating and recording the strengths, weaknesses,

opportunities, and threats relating to a given task. It is customary for the analysis to take

account of internal resources and capabilities (strengths and weaknesses) and factors external

to the organization (opportunities and threats).

SWOT analysis can provide:

A framework for identifying and analyzing strengths, weaknesses, opportunities and threats.

This checklist is for those carrying out, or participating in, SWOT analysis. It is a simple,

popular technique which can be used in preparing or amending plans, in problem solving anddecision making.

Illustrative diagram of SWOT analysis If SWOT analysis does not start with defining a

desired end state or objective, it runs the risk of being useless. A SWOT analysis may be

incorporated into the strategic planning model. An example of a strategic planning technique


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that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning,

including SWOT and SCAN analysis, has been the subject of much research.

Strengths: attributes of the organization those are helpful to achieving the objective.

Weaknesses: attributes of the organization those are harmful to achieving the objective.

Opportunities: external conditions those are helpful to achieving the objective.

Threats: external conditions that is harmful to achieving the objective.

SWOT analysis can be used for all sorts of decision-making, and the SWOT template enables

proactive thinking, rather than relying on habitual or instinctive reactions.

The SWOT analysis template is normally presented as a grid, comprising four sections, one

for each of the SWOT headings: Strengths, Weaknesses, Opportunities, and Threats. The free

SWOT template below includes sample questions, whose answers are inserted into the

relevant section of the SWOT grid. The questions are examples, or discussion points, and

obviously can be altered depending on the subject of the SWOT analysis. Note that many of

the SWOT questions are also talking points for other headings - use them as you find most

helpful, and make up your own to suit the issue being analyzed. It is important to clearly

identify the subject of a SWOT analysis, because a SWOT analysis is a perspective of one

thing, be it a company, a product, a proposition, and idea, a method, or option, etc.

Here are some examples of what a SWOT analysis can be used to assess:

a company (its position in the market, commercial viability, etc) a method of sales distribution a product or brand a business idea a strategic option, such as entering a new market or launching a new product


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a opportunity to make an acquisition a potential partnership changing a supplier outsourcing a service, activity or resource an investment opportunity

SWOT Analysis


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RELIANCE COMMUNICATION LIMITED

Strength Low Entry Cost Commission Structure Fast Activation Process Network Connectivity Data GPRS

Weakness Branding Image Distribution problem Limited product portfolio- Only Mobile Lack of Competitive Strength Limited Budget

Opportunity

Preference of GSM over CDMA New Specialist Application Rural Telephony New Market, Vertical, Horizontal Competitors` Vulnerabilities

Threat

Political destabilization. New Entrants IT Development Market Demand Seasonality, Weather Effects


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WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE

PROBLEM

Customer Satisfaction Retailer Satisfaction

Increase in Sale

Sales Promotion

Proper Distribution Channel


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RESEARCH

METHODOLOGY


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Collection of Data:

Observations and interactions are made to prepare the questionnaire and get them filled. The

research was conducted and compiled by visiting various student of different institution of

lucknow to recognize need of student segment and research is also conducted in rural area of

lucknow and raibarrely .

a) Primary Data Collection Method:

collection.

(b) Secondary Data Collection method:

Specific mobile connection has been purchased and

met the satisfaction

Information gathered from Different Sites of the companies.

The nature of the research is basically of two types.

Basic Research :

Basic Research is that intended to expand the body of knowledge in a field or t o provide

knowledge for the others. Basic Research is generally for common purpose and Applied

research is for specific


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Applied Research :

Applied Research is carried out for solving of a particular problem or for guiding a

specific decision, and usually its results are private.

Here the nature of the research is basic. The sources for data collection are both

primary and secondary data sources.

Techniques And Instruments Used

Questionnaires:

Questionnaires are prepared for accurate information. The questionnaires are filled by

people of working or having their own business or self employed or others viz. students,

house wives etc. Thus we got views of people belonging to diverse fields. Thus by the help

of the questionnaire the study become more easy and reliable.

Interviews: Interviews were undergone through structured questionnaire and conversation

with people. The response of the people was quiet satisfying.

M.S.EXCEL: Microsoft Excel software was used for the analysis part of the survey done

among the investors. Major findings, recommendations and conclusion were taken out with

its help.

Internet: Various informations were collected through internet and necessary information

regarding the company through website of the organization.


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Sample :

research process has been done in two different section of costumer

Student Rural

Sample size :

100 student 100 rural

Population:

Local population of student from different colleges and university

Luck now university Intigiral university B.B.D college Ram Manoher Lohia university Ambalika Institute of Mgt & Technology

Rural population from

Bakshi-katalab raiberelly


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Survey method:

Among four types of survey methods I have chosen the appropriate one that suited my

research objectives. I have chosen the personal survey techniques. From the personal

techniques I have selected mall intercept technique. According to this technique I have

needed to go directly to my sample unit and got the questionnaires filled. I have chosen Mall

intercept survey technique because it has higher Flexibility for data collection, Diversity of

questions, Response rate, and Social desirability. And also it is higher in Control of data

collection environment and moderate Use of physical stimuli. 44

Scaling Method:

Since I have conducted descriptive research, I have chosen non-comparative scaling

technique because I have wanted to measure the influence of each and every factor on the

purchasing behaviors of the target market separately. Only by Non-comparative scaling

technique it can be done. And among two types non-comparative technique I have used

itemize technique and from three itemize techniques I have taken Likert scaling which range

from 1 to 5 point scale. Because I have wanted to do my research based on five dimensions

which have been strongly disagree, disagree, neutral, agree and strongly agree.

Questionnaire development:

First of all I have given the introduction. I have just introduced myself and the reasons why I

am collecting data. Then I have given assurance that your information will be kept

confidential. I have gone for screening and then I have prepared the body of the

questionnaire. Lastly I make respondents profiles. Questionnaires have been structured

questionnaires based on non comparative scales techniques.


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Sampling Technique:

In case of my research my target population has been the students and the general people of

the Lucknow and Raibarrely. The students and general people who are using the mobile

connection or intended to purchase the mobile connection have been sample unit. I have

conducted my research through non-probability sampling techniques and among non-

probability sampling techniques I have gone for convenience sampling technique. Most

importantly as it is an academic research it lacks money and time.

Thats why for administering this research, the sample size has been 100. Then I have carried

out the research by myself very efficiently and accurately to come to an end with a solution

of the marketing research problem statement.

Field work:

Field work is a general descriptive term for the collection of raw data. In the professional

research, research firm use its own people or external people to collect data for the sample.

Since it is an academic and individual research I myself have to go and collect the data from

the respondents. I have gone to the people in the Ahmedabad city and get the questionnaires

filled.

Limitations Of The Study:

tails.


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Assumptions:

1) The area selected is assumed to represent whole universe of Indian rural telecom market.

2) Data collected are assumed to be bias free from side of respondents, interviewer or any

other mediaries.

3) Whole research and analysis part based on data collected is carried out underunbiased

environment and without any influence of any factor which can lead to

deviation in result.

Data Analysis (Methodology)

Sampling

Sample Size : 200

Sample Frame : U.P E Circle

Sampling Method : Simple Random Sampling

Constraints : Time, No. of respondent, Biased opinion

Sampling Error : Response - 172

Non-response - 28

Survey : Questionnaire


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The Above Research Report was Formulated as under:

Research : Descriptive Data Source : Primary & Secondary Research Instrument :Questionnaires Sample Size : 100 Sample Procedure : Simple Random Sampling

SAMPLE PLAN

Sample Unit : Local Population of Lucknow Method of data collection : Structure


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METHOD OF DATA COLLECTION

SECONDARY DATA:

Secondary data provided the knowledge about company in term of facts and figures. It is a data which

are already been collected by someone else.

Websites

Books

Magazines

Newspaper

PRIMARY DATA:

Primary data helped in the knowledge gathered from secondry sources . Primarydata are those

which are collected a fresh and for first time It is original in nature

. The method adopted for it :

Questionnaiers


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SUMMARY & ANALYSIS OF DATA

After the data are collected the term is the task of analyzing them . The analysis of data requires the

no of closely related operations . Analysis work after tabulation is generally based the computation of

various percentage cofficient etc by applying various well defined statistical formulae.

PREPARATION OF REPORT

Finally the preparation of report as to be done according to the work done writing of

report must be done within great care keeping in view the following.

LAYOUT

The report should be written in concise and objective style in simple language. Charts and illustration in the main report should be used Calculated confidence limits must be mentioned and the various constraints experienced in

conducting research operation may as be staled


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Analysis a


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Q 01. Currently which network are you using ?

Q.02 Are using more than one network?

17%

10%

22%20%

19%

4%8%

Chart Title

idea

rgsm

vodafone

airtel

bsnl

uninor

docomo

57%

43%

Chart Title

Yes

No


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Q 03.Which Is Your primary sim & how much do you spend on it mthly?

18%

21%

26%

19%

8%5% 3%

Chart Title

idea airtel vodafone bsnl rgsm docomo uninor

0

5

10

15

20

25

30

0-50 50-100 100-150 150-200 above 200

Series1


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Q 04 what is the purpose of more than one sim?

Q5. What is your total monthly mobile usage of all networks put together?

32%

4%

38%

19%

7%

Chart Title

GPRS

SMS

calling on same ntwk

calling on other ntwk

free talk time

8%

15%

21%

30%

26%

Chart Title

0-50

50-100

100-150

150-200

above 200


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Q.6 If all the facilities you require are given to you by a single network, will

you continue with more than one SIM or not?

(a) Yes (b) No

Q .7 What is your daily voice usage (minutes)?

80%

20%

Chart Title

no

yes


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Q.8 How many minutes do you call on same network (minutes)?

Q.09 What is your STD usage? (outgoing)

2%

6%

20%

24%

48%

Chart Title

0-1 min

1-5 min

5-10 min

10-15 min

above 15 min

4%9%

20%

27%

40%

Chart Title

0-1 min

1-5 min

5-10 min

10-15 min

above 15 min


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Q .10 Do you get STD incoming?

(a) Yes (b) No

Q .11 if yes then how many minutes daily or monthly ?

8%

28%

36%

16%

12%

Chart Title

0-1 min

1-5 min

5-10 min

10-15 min

above 15 min

64%

36%

Chart Title

yes

no


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Q. 12 Are you a GPRS user?

(a) Yes (b) No

Q .13 If yes what is your monthly usage?

0

5

10

15

20

25

30

35

40

0-1 min 1-5 min 5-10 min 1`0-15 min above 15 min

Series1

63%

37%

Chart Title

Yes

No


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Q. 14 For what purpose you use GPRS?

Q . 15 Do you use night calling on net (same network)?

(a) Yes (b) No

12%

18%

26%

32%

12%

Chart Title

0-100 mb

100-500 mb

500mb - 1gb

1gb-2gb

above 2gb

8%

22%

24%

32%

14%

Chart Title

social ntwk sites

mail on mobile

internet on mobile

internet on computer

dwn-lodg ringtone/wallpaper

etc

project report 1-2

Documents