project report on comparative sales study of coca cola

7/28/2019 project report on comparative sales study of coca cola

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Q3) Cloudy Lemon

Limca = 80%

Lemon Miranda = 20%

INTERPRETATION:

Acc. to the data collected from respondent and by analyzing them, we get to

know that the Market share of Limca is 80%,and Lemon Mirinda is 20% in

CLOUDY LEMON flavour.

60

80%

20%

Limca Lemon Mirinda


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Q4) Clear Lemon

Sprite = 75%

7UP = 25%

INTERPRETATION:

Acc. to the data collected from respondent and by analyzing them, we get toknow that the Market share of Sprite is 75%, and 7UP is 20% in CLEAR

LEMON flavour.

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75%

25%

Sprit 7UP


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Q5) Mango

Maaza = 80%

Slice = 20%

INTERPRETATION:


know that the Market share of Maaza is 80%, and Slice is 20% in MANGO

flavour.

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80%

20%

Maaza Slice


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Q6) Soda

Kinley = 50%

Lehar = 50%

INTERPRETATION:


know that the Market share of Kinley is 50%, and Lehar is 50% in MANGO

flavour.

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50%50%

Kinley Lehar Evervess


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Q7) Can

Coke = 40%

Pepsi = 60%

INTERPRETATION:


know that the Market share of Coke is 40%, and Pepsi is 60% in CAN Market.

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40%

60%

Coke Pepsi

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Q8) PET

Coke = 60%

Pepsi = 40%

INTERPRETATION:


know that the Market share of Coke is 60%, and Pepsi is 40% in PET Market.

65

60%

40%

Coke Pepsi

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Q9) Purify Water

Kinley = 80%

Aquafina = 20%

INTERPRETATION:

Acc. to the data collected from respondent and by analyzing them, we get to know

that the Market share of Kinley is 80%, and Aquafina is 20% in PURIFY WATER

Market.

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80%

20%

Kinley Aquafina

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Q10) Total Product

Coke = 63%

Pepsi = 37%

INTERPRETATION:


know that the Market share of Coke is 63%, and pepsi is 37% in TOTAL

PRODUCT Market.

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63%

37%

Coke Pepsi

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SWOT ANALYSIS

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SWOT ANALYSIS

STRENGTH

Company product having a good brand name and trade mark. So that

there is no such problem for convenes the user.

Being a franchise company product trade mark. Thats why its scope is

worldwide.

Coca cola capturing near about 69% market in cold drinks line remaining

31% captured by its main competitor Pepsi. The reason behind that good

supply and its all flavor like Thumsup, Limca, Fanta, Maaza and Sprite

also asked by the user in Sahibabad Area.

Coca Cola good Brand Image not only in India rather all over the world.

Thats why there is no need of Advertisement.

Company marketing policy is consumer oriented by doing mentioned

M.R.P. and manufactured date.

WEAKNESS

The main weakness of the company is that company is not in position of

provide all flavors to the customer daily or at a one time.

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Customer is not happy from company marketing policy. He wants

company will start special discount program or increase maximum retail

price.

Most of the retailers problem is that no. company person comes at the

shop for listening the problem.

Company top management not declare the scheme before one or two

days. Thats why scheme catalogue not prepared by the lower level

management. In this way retailers are not satisfy for company policy.

Company management is not doing any thing for retailer. If managementis not provide any relief then he will increase M.R.P.

OPPORTUNITIES

Company can increase his product selling by increasing plant capacity andmanufacturing capacity.

Being a seasonal selling product provide all the flavor to the customer in

hot session very necessary. It is the opportunity for the company.

By providing better goods & services company can increase his market

share.

In present now the competitors are very less so that company can

compromise its main competitor Pepsi and can take maximum profit.

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THREATES

Company should do something for customer interest. Providing beneficial

scheme and good relation to customer other wise its other competitor will

develop and they will capture its market.

Cold Drinks selling is very much depend on customer or retailer so that

retailer is not happy than sale can be effected in future.

In this time only two or three competitor are existing in the market. In the

future the competitor can increase. So that company should prepare some

future plan for maintaining its market share.

Some domestic competitor can develop in the market. Company should

prepare long term future plan for permanently existing in Host Country.

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CONCLUSION & RECOMMENDATIONS

Company should prepare future plan for maintain selling in market.Because company competitor can increase and can capture the market.

Company should provide special benefit to the retailer. Other wise his

interest will go down from cold drinks.

Present time competition is not high in this line because its competitor is

only Pepsi. So that company can do compromise with Pepsi and both can

increase products M.R.P.

Company should appointed a special representative for listening retailers

problem and solve them. He can also find out some shortcomings of

salesman & others.

In case of cold drinks selling mostly depend on retailer. So that his

satisfaction needed.

Test of all flavor like, Coke, Thumsup, Limca, Fanta, Maaza and Sprite

should also good.

Defected goods should be returnable or changeable.

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Good execution is a main factor in more selling good execution improves

selling.

Sales executive & salesman relation and good behavior also provide

effective guidelines in increasing selling.

For more selling company person should fulfill his commitment.

In Cold Drinks line brand loyalty found only 20%. So that which will be

visible that will salable.

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The serving tray the art work of popular magazine illustrator

hamilton king in 1913.This t ray valued a t over $1000.

The famous Sprite Boy was createdby noted artist Haddon SNOBOL and

was used for the first time in 1942

advertising to introduce the name Coke.


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QUESTIONNAIRE

Thank you for your kind cooperation

Name ___________________________________

Profession ___________________________________

Age ___________________________________

Contact No .___________________________________

(1) In Cola flavor, which product have maximum market share?

a. Pepsi [ ]

b. Coke [ ]

c. Thumsup [ ]

(2) In Orange flavor, which product have maximum market share?

a. Fanta [ ]

b. Mirinda [ ]

(3) In Cloudy Lemon flavor, which product have maximum market share?

a.Limca [ ]

b. Lemon Mirinda [ ]

(4) In Clear Lemon flavor, which product have maximum market share?

a. Sprite [ ]

b. 7 UP [ ]

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(5) In Mango flavor, which product have maximum market share?

a. Maaza [ ]

b. Slice [ ]

(6) In Soda flavor, which product have maximum market share?

a. Kinley [ ]

b. Lehar [ ]

(7) In Can Market, which product have maximum market share?

a. Coke [ ]

b. Pepsi [ ]

(8) In PET Market, which product have maximum market share?

a. Coke [ ]b. Pepsi [ ]

(9) In Purify water Market, which product have maximum market share?

a. Kinley [ ]

b. Aquafina [ ]

(10) In Total Product Market, which product have maximum market share?

a. Coke [ ]

b. Pepsi [ ]

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BIBLIOGRAPHY

Internet site

Record of Hindustan beverage cococola pvt ltd.

News items of English dailies .

The Times of India

The Telegraph

The Economic Times

Advertisement on coke products.

Advertisement on Pepsi product.

Consulted Libraries

Consulted Books

Research for marketing Decision by P. Green, D.S. Tull, G. Albaum

Marketing Management - Phillip Kotler.

project report on comparative sales study of coca cola

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