projected gaming revenues at new casinoscdn.mdlottery.com.s3.amazonaws.com/gaming... · terribles...
TRANSCRIPT
![Page 1: Projected Gaming Revenues at New Casinoscdn.mdlottery.com.s3.amazonaws.com/Gaming... · Terribles Lakeside. IA 111.7 Black Hawk/CC, CO (2) 110.3 n Zia Park (Hobbs), NM 110.1 n Isleta](https://reader034.vdocument.in/reader034/viewer/2022042412/5f2ae9de89baf57c8d038a12/html5/thumbnails/1.jpg)
Projected Gaming
Revenues at New Casinos
in Prince George’s County,
Maryland
Presentation to the Maryland VideoLottery Facility Location Commission
December 6, 2013
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Will E. Cummings
Cummings Associates
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Questions Please!
-- at any time –
( but . . . )
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Overview 1
Cummings re Model(s) & Results
Custom re ” ” & Comparisons
Joint Q & A
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Overview / Cummings
About Cummings
Projections in General
Gravity Modeling
“Reilly’s Law of Retail Gravitation”
Extensions by Huff et al.
Projections for Prince George’s County
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Will E. Cummings
Sloan School / MIT
Racing, Sports, Lotteries ... Gaming
60+ Studies of New/Improved Casinos
Private Sector
Regulatory Agencies
Public Policy, Financial, Other Analyses
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The Effects of Gaming
Tax / Retention Rate
on Casino Performance
Presentation to the15th International Conference on
Gambling and Risk Taking
May 31, 2013
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Market Analysis and
Projected Performance of
New Casinos
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Methodology for Projections
Gravity Model
Year-Round Residents
“Near” Neighbors
Traffic Intercept?
Seasonal Residents?
Hotel Guests?
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Gravity Models – Overview
Location
Location
Size
Everything Else
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Gravity Models – Overview
Location I
Location II
Size
Everything Else
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Location I:
The Closer, the Better
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Location I:
The Closer, the Better
=“Friction”
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Las Vegas Visitation/Distance
0.0
5.0
10.0
15.0
20.0
25.0
0 500 1,000 1,500 2,000 2,500
La
s V
eg
as V
isito
rs /
00
0 a
du
lts
Distance (miles)
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Mississippi Visitors/Day/000
0.0
4.0
8.0
12.0
16.0
20.0
0 100 200 300 400 500 600 700
Mis
sis
sip
pi V
isito
rs/D
ay/0
00
ad
ults
Distance (miles)
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Casino X / players’ club data
$0
$200
$400
$600
$800
$1,000
0 50 100 150 200 250 300 350 400
Ave
rag
e A
nn
ua
l S
pe
nd
ing
/Ad
ult
Distance from Casino X (miles)
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Casino Y: players’ club data
$0
$100
$200
$300
$400
$500
0 20 40 60 80 100 120
Ave
rag
e A
nn
ua
l S
pe
nd
ing
/Ad
ult
Distance from Casino Y (miles)
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0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.0 5.5 6.0 6.5 7.0 7.5 8.0 8.5
ln(distance)
ln(L
as V
eg
as v
isito
rs/0
00
0)
18
Las Vegas Visitation [ log-log ]
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Las Vegas: linear slope
y = -1.0082x + 10.75
R2 = 0.9631
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.0 5.5 6.0 6.5 7.0 7.5 8.0 8.5
ln(distance)
ln(L
as V
eg
as v
isito
rs/0
00
0)
19
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Mississippi: steeper slope
y = -1.4088x + 11.25
R2 = 0.9353
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
3.5 4.0 4.5 5.0 5.5 6.0 6.5 7.0
ln(distance)
ln(M
issis
sip
pi vis
ito
rs/d
ay/0
00
0)
20
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Laughlin: even steeper slope
y = -1.9121x + 16.299R² = 0.9552
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.0 5.5 6.0 6.5 7.0 7.5 8.0 8.5
ln(L
au
gh
lin v
isito
rs/0
00
0)
ln(distance)
21
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Casino X: isolated market
y = -0.8982x + 7.8944
R² = 0.6804
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5 6.0 6.5
ln(a
dju
ste
d a
nn
ua
l sp
en
din
g/a
du
lt)
ln(distance from Casino X)
22
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Casino Y: competitors afar
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5
ln(a
nn
ua
l sp
en
din
g/a
du
lt)
ln(distance from Casino Y)
23
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Casino Y: cleaner close
y = -0.886x + 8.0919R² = 0.8505
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5
ln(a
nn
ua
l sp
en
din
g/a
du
lt)
ln(distance from Casino Y)
24
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25
(1.00)
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 5.50
ln(s
pen
din
g p
er
ad
ult
)
ln(distance)
Exhibit A-9: Slot Spending Declines With Distance at Casino Z
per model
per club
per W-2s
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26
(1.00)
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
1.50 2.00 2.50 3.00 3.50 4.00 4.50 5.00 5.50
ln(s
pen
din
g p
er
ad
ult
)
ln(drive time)
Exhibit A-10: Slot Spending Declines With Travel Time at Casino Z
per model
per club
per W-2s
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27
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
0
5
10
15
20
25
30
0-10 miles 10-20 miles
20-30 miles
30-40 miles
40-50 miles
50-70 miles
70-100 miles
100-150 miles
150-300(±) miles
> 300(±) miles
An
nu
al V
isit
s (
an
d $
Win
) P
er
Pla
yer
Exhibit A-11: Rates of Visitation (and Win) vs. Distance at Casino Z
Trips / Player
$ Win / Player
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Gravity Models – Overview
Location I
Location II
Size
Everything Else
28
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Location II:
Competition
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Location II:
Reilly’s Law
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Reilly’s Law:
ms ~ S/d2
Where
ms : market share
S : outlet size (capacity)
d : distance
33
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Newton’s Law:
F = m/d2
Where
F : gravitational force
m : mass (conjoined)
d : distance
34
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Reilly’s Law:
ms ~ S/d2
Where
ms : market share
S : casino size (capacity)
d : distance
35
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Reilly’s Law Extended:
ms ~ S/tt2
Where
ms : market share
S : casino size (capacity)
tt : travel time / convenience
36
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Northeast Slot Estimates
Travel Time (in minutes):
State County ZIP Code Baltim. MD Live H'woodP RockyG OceanD MTR Wheeling M Gras CharlesTGreenbr Atl City
MD Allegany 21502 132.0 133.0 168.7 22.2 302.4 167.1 138.4 208.5 96.4 233.9 269.8
MD Allegany 21504 123.1 124.1 159.8 13.3 293.5 169.9 136.9 207.0 87.5 240.2 260.9
MD Allegany 21521 162.7 163.7 199.4 52.9 333.1 174.4 144.0 214.1 127.1 243.1 300.5
MD Allegany 21529 137.1 138.1 173.8 27.3 307.5 162.5 146.8 216.9 101.5 254.2 274.9
MD Allegany 21530 124.2 125.3 161.0 13.8 294.6 179.1 146.1 216.2 88.7 241.4 262.1
MD Allegany 21532 137.5 138.5 174.2 27.7 307.9 159.7 131.2 201.4 102.0 235.7 275.4
MD Allegany 21539 150.0 151.0 186.7 40.2 320.4 167.9 137.6 207.7 114.4 242.0 287.8
MD Allegany 21540 159.4 160.5 196.2 49.6 329.8 186.1 157.5 235.8 116.6 214.4 297.3
MD Allegany 21543 132.5 133.5 169.2 22.7 302.9 155.9 127.2 197.3 96.9 231.6 270.3
MD Allegany 21545 141.5 142.6 178.3 31.7 311.9 159.6 141.1 218.1 106.0 252.4 279.4
MD Allegany 21555 140.9 142.0 177.7 41.0 311.3 203.2 170.2 240.4 105.4 258.1 278.8
MD Allegany 21557 143.2 144.2 179.9 33.4 313.6 181.1 152.5 222.6 107.6 228.7 281.0
MD Allegany 21560 131.8 132.8 168.5 22.0 302.2 179.4 146.4 216.5 96.2 252.4 269.7
MD Allegany 21562 149.1 150.1 185.8 39.3 319.5 187.1 158.4 223.0 103.8 216.6 287.0
MD Allegany 21766 114.9 115.9 151.6 26.9 285.3 198.0 165.0 235.1 79.3 232.1 252.8
MD Anne Arundel 20711 44.8 43.4 80.0 144.1 134.3 303.7 282.2 352.3 96.5 248.0 181.1
: : : : : : : : : : : : :
: : : : : : : : : : : : :
: : : : : : : : : : : : :
MD Worcester 21851 147.0 145.2 145.2 257.6 38.2 417.2 395.7 465.8 209.9 353.1 128.4
MD Worcester 21862 131.5 129.6 129.6 242.0 12.0 397.3 380.1 450.2 194.4 359.3 92.6
MD Worcester 21863 137.8 136.0 136.0 248.3 25.0 403.6 386.5 456.6 200.7 365.7 115.2
MD Worcester 21864 153.4 151.6 151.6 263.9 38.3 419.2 402.1 472.2 216.3 364.4 138.2
MD Worcester 21872 132.2 130.3 130.3 242.7 16.0 398.0 380.8 451.0 195.1 360.0 94.5
Total MD
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Gravity Models – Overview
Location
Location
Size
Everything Else
38
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Bigger IS Better
Consumer choice
Micro-environments
Ancillary attractions
Queuing issues even if not capacity-constrained
Economies of scale Ancillary attractions
Player rewards
39
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More Slots, More Spending
y = 43.304x + 207.05
R2 = 0.8607
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
0 5 10 15 20 25 30
"Density" of Slots in Iowa Markets ( = Number of Slots / 000 Adults)
Slo
t S
pendin
g / A
dult
/ Y
ear
40
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Gravity Models – Overview
Location
Location
Size
Everything Else
41
![Page 42: Projected Gaming Revenues at New Casinoscdn.mdlottery.com.s3.amazonaws.com/Gaming... · Terribles Lakeside. IA 111.7 Black Hawk/CC, CO (2) 110.3 n Zia Park (Hobbs), NM 110.1 n Isleta](https://reader034.vdocument.in/reader034/viewer/2022042412/5f2ae9de89baf57c8d038a12/html5/thumbnails/42.jpg)
“Everything Else” 1
Personal Income
Micro-Access
Spaciousness
Game Mix
Fit & Finish
Management Skill
Marketing / Player Rewards
42
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“Everything Else” 2
Hotel
Parking Garage
Variety of Dining Choices
“ / Retail
“ / Entertainment
“Brand”
Tax / Retention Rate
43
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“Everything Else”
=“Attractiveness”
44
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Reilly’s Law Generalized (Huff+)
weightij = Kn x sizejscoeff x (distij/7)(grav1+grav2)
weightij : weight of casino j in market segment I
Kn: “attractiveness” parameter(s)
sizej : size of casino j
scoeff : size coefficient ≈ 1.0
distij : distance of casino j from market segment i
grav1 : “competitive” gravity coeff. ≈ -2.0
grav2 : “aggregate” gravity coeff. ≈ -0.7
[ Corresponds to Huff lambda, or “friction” = -2.7 ]
45
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“Everything Else”
=“Power Ratings”
46
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Power Ratings Modulate:
Local propensity to spend
Absolute “attractiveness”
Relative ” / Market Share
“Reach” = Rate of exponential decline with distance
47
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48
Exhibit 10: Slot Power Ratings on One Page(Benchmark = Total Annual Spending of $720 per Distance-Adj. Adult)
Northeastern US Medium to Large Markets Rural / Remote Markets
and Florida Elsewhere Elsewhere
Mississippi average 131.8 n
St Jo MO 124.6 o
Downstream Resort, OK 119.4 Deadwood, SD 119.8
Harrahs NKCMO 119.2 S Dakota Tribes (avg of 8) 118.2 e
Upstate Michigan avg. 118.0 e
San Felipe (ABQ), NM 117.5 n Laguna Tribe (3 facils), NM 117.9 n
Kansas Tribes (avg. of 4) 117.0 e
Cripple Creek, CO (2) 116.1 n
Santa Ana (ABQ), NM 115.6 n Diamond Jo Worth, IA 115.8
Salamanca, NY 115.0 e Argosy Riverside, MO 114.5 Upstate Wisconsin avg. 115.0 e
Louisiana average 113.9 n Other NM (avg. of 9) 114.9 n
Sandia (ABQ), NM 113.9 n Iowa Tribes (average of 3) 112.1 e
Ameristar KCMO 113.8 Dodge City, KS 112.0
Emmetsburg, IA 111.8
Terribles Lakeside. IA 111.7
Black Hawk/CC, CO (2) 110.3 n
Zia Park (Hobbs), NM 110.1 n
Isleta (ABQ), NM 109.9 n
Atlantic City, NJ avg. 109.8 Riverside, IA 109.9 SunRay Park, NM 109.7 n
Seneca Niagara (NY) 109.2 e IOC Waterloo, IA 108.9 Mt. Pleasant, MI 108.7 e
Tioga Downs, NY 106.9 IOC Boonville, MO 106.9 n, o
Vernon Downs, NY 106.7
(Buffalo) Fairgrounds, NY 106.0 Dubuque Diamond Jo, IA 105.9
Horseshoe / Bluffs Run, IA 105.6 Taos, NM 105.2 n
Dubuque Mystique, IA 104.4 IOC Marquette, IA 104.2 o
Argosy Sioux City, IA 103.8 o Wisconsin Dells 104.0 e
Grand Falls, IA (S. Falls, SD) 103.3
Mohegan Sun, CT 103.1 Prairie Meadows, IA 103.2
Ocean Downs, MD 102.9 The Downs at ABQ, NM 102.7 n
Jumers Rock Island, IL 102.3
Ameristar Council Bluffs, IA 102.2
Mountaineer Park, WV 101.2
Foxwoods, CT 101.0
Mohegan @ Pocono Downs, PA 100.5
Presque Isle @ Erie, PA 98.8
Finger Lakes, NY 98.7 Michigan City, IN 98.7 n
Dover Downs, DE 98.0
The Meadows / Pittsburgh 97.4 IOC KCMO 97.3 o Ruidoso Downs, NM 97.5 n
Harrington Raceway, DE 97.0 Harrahs W St Louis 96.9 n
Saratoga, NY 96.8 Clinton, IA 96.9
Wheeling, WV 95.8 Detroit (avg / 3 facils) 96.0 n
Penn National / Harrisburg, PA 94.7 Harrahs Council Bluffs, IA 94.5
Mount Airy / Pocono, PA 94.4 Catfish Bend Burlington, IA 94.2
Charles Town, WV 93.5 IOC Bettendorf, IA 93.8 o
Delaware Park 93.3 Belterra, Florence, IN 93.7 n, o Mark Twain, MO 93.7 n, o
Ameristar St Chas, MO 93.1 n
Indiana Grand 92.9
Harrahs Joliet, IL 92.8 n, o Metropolis, IL/KY 92.7 n, o
East St Louis, IL (2 facils) 92.0 n, o
Rhythm City, IA 91.6 o
Batavia, NY 91.0
Green Bay, WI 90.0 e
KCKS 7th St Casino 90.0 e (Class II slots)
Harrahs @ Chester, PA 89.1 Hoosier Park, IN 89.3
Monticello, NY 88.5 Ameristar, E Chicago IN 88.9 n, o
Sands Bethlehem, PA 87.9 St. Louis, MO (2 facils) 88.3 n
Midwest Standard +10%
"Midwest Standard"
Midwest Standard -10%
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49
Exhibit 9: Gaming-Device "Power Ratings" in Various US Markets($720 Benchmark Total Annual Spending on Slots and/or VLTs Per "Distance-Adjusted" Adult in 2012-13)
Northeastern US Medium to Large Markets Rural / Remote Markets
and Florida Elsewhere Elsewhere
Mississippi average 131.8 n
St Jo MO 124.6 o
Downstream Resort, OK 119.4 Deadwood, SD 119.8
Harrahs NKCMO 119.2 S Dakota Tribes (avg of 8) 118.2
Upstate Michigan avg. 118.0 e
San Felipe (ABQ), NM 117.5 n Lagunas (3 facils), NM 117.9 n
Kansas Tribes (avg of 4) 117.0 e
Cripple Creek, CO (2) 116.1 n
Santa Ana (ABQ), NM 115.6 n Diamond Jo Worth, IA 115.8
Salamanca, NY 115.0 e Argosy Riverside, MO 114.5 Upstate Wisconsin avg. 115.0 e
Louisiana average 113.9 n Other NM (avg. of 9) 114.9 n
Sandia (ABQ), NM 113.9 n Iowa Tribes (avg of 3) 112.1 e
Ameristar KCMO 113.8 Dodge City, KS 112.0
Emmetsburg, IA 111.8
Terribles Lakeside, IA 111.7
Black Hawk/CC, CO (2) 110.3 n
Zia Park (Hobbs), NM 110.1 n
Isleta (ABQ), NM 109.9 n
Atlantic City, NJ avg. 109.8 Riverside, IA 109.9 SunRay Park, NM 109.7 n
Seneca Niagara (NY) 109.2 e IOC Waterloo, IA 108.9 Mt. Pleasant, MI 108.7 e
Tioga Downs, NY 106.9 IOC Boonville, MO 106.9 n, o
Vernon Downs, NY 106.7
(Buffalo) Fairgrounds, NY 106.0 Dubuque Diamond Jo, IA 105.9
Horseshoe / Bluffs Run, IA 105.6 Taos, NM 105.2 n
Dubuque Mystique, IA 104.4 IOC Marquette, IA 104.2 o
Mohegan Sun, CT 103.1 Argosy Sioux City, IA 103.8 o Wisconsin Dells 104.0 e
Ocean Downs, MD 102.9 Grand Falls, IA (S. Falls, SD) 103.3
Prairie Meadows, IA 103.2
The Downs at ABQ, NM 102.7 n
Jumers Rock Island, IL 102.3
Ameristar Council Bluffs, IA 102.2
Mountaineer Park, WV 101.2
Foxwoods, CT 101.0
Mohegan @ Pocono Downs 100.5
Presque Isle, Erie, PA 98.8
Finger Lakes, NY 98.7 Michigan City, IN 98.7 n
Dover Downs, DE 98.0
The Meadows / Pittsburgh 97.4 IOC KCMO 97.3 o Ruidoso Downs, NM 97.5 n
Harrington Raceway, DE 97.0 Harrahs W St Louis 96.9 n
Saratoga, NY 96.8 Clinton, IA 96.9
Wheeling, WV 95.8 Detroit (avg / 3 facils) 96.0 n
Penn National / Harrisburg, PA 94.7 Harrahs Council Bluffs, IA 94.5
Mount Airy / Pocono, PA 94.4 Catfish Bend Burlington, IA 94.2
Charles Town, WV 93.5 IOC Bettendorf, IA 93.8 o
Delaware Park 93.3 Belterra, Florence, IN 93.7 n, o Mark Twain, MO 93.7 n, o
Ameristar St Chas, MO 93.1 n
Indiana Grand 92.9
Harrahs Joliet, IL 92.8 n, o Metropolis, IL/KY 92.7 n, o
East St Louis, IL (2 boats) 92.0 n, o
Rhythm City, IA 91.6 o
Batavia, NY 91.0
Northeastern Medium to Large Markets Rural Markets
US Markets Elsewhere Elsewhere
Green Bay, WI 90.0 e
KCKS 7th St Casino 90.0 e (Class II slots)
Harrahs @ Chester, PA 89.1 Hoosier Park, IN 89.3
Ameristar, E Chicago IN 88.9 n, o
Monticello, NY 88.5 St. Louis, MO (2 facils) 88.3 n
Sands Bethlehem, PA 87.9
Twin River @ Lincoln, RI 87.8
Hammond, IN 87.2 n, o Caruthersville, MO 87.3 n, o
The Rivers / Pittsburgh 86.0
Rising Sun, IN 85.8 n, o
Hollywood, Lawr'burg, IN 85.4 n, o
Midwest Standard +10%
"Midwest Standard"
Midwest Standard -10%
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50
Exhibit 9: Gaming-Device "Power Ratings" in Various US Markets($720 Benchmark Total Annual Spending on Slots and/or VLTs Per "Distance-Adjusted" Adult in 2012-13)
Northeastern US Medium to Large Markets Rural / Remote Markets
and Florida Elsewhere Elsewhere
Mississippi average 131.8 n
St Jo MO 124.6 o
Downstream Resort, OK 119.4 Deadwood, SD 119.8
Harrahs NKCMO 119.2 S Dakota Tribes (avg of 8) 118.2
Upstate Michigan avg. 118.0 e
San Felipe (ABQ), NM 117.5 n Lagunas (3 facils), NM 117.9 n
Kansas Tribes (avg of 4) 117.0 e
Cripple Creek, CO (2) 116.1 n
Santa Ana (ABQ), NM 115.6 n Diamond Jo Worth, IA 115.8
Salamanca, NY 115.0 e Argosy Riverside, MO 114.5 Upstate Wisconsin avg. 115.0 e
Louisiana average 113.9 n Other NM (avg. of 9) 114.9 n
Sandia (ABQ), NM 113.9 n Iowa Tribes (avg of 3) 112.1 e
Ameristar KCMO 113.8 Dodge City, KS 112.0
Emmetsburg, IA 111.8
Terribles Lakeside, IA 111.7
Black Hawk/CC, CO (2) 110.3 n
Zia Park (Hobbs), NM 110.1 n
Isleta (ABQ), NM 109.9 n
Atlantic City, NJ avg. 109.8 Riverside, IA 109.9 SunRay Park, NM 109.7 n
Seneca Niagara (NY) 109.2 e IOC Waterloo, IA 108.9 Mt. Pleasant, MI 108.7 e
Tioga Downs, NY 106.9 IOC Boonville, MO 106.9 n, o
Vernon Downs, NY 106.7
(Buffalo) Fairgrounds, NY 106.0 Dubuque Diamond Jo, IA 105.9
Horseshoe / Bluffs Run, IA 105.6 Taos, NM 105.2 n
Dubuque Mystique, IA 104.4 IOC Marquette, IA 104.2 o
Mohegan Sun, CT 103.1 Argosy Sioux City, IA 103.8 o Wisconsin Dells 104.0 e
Ocean Downs, MD 102.9 Grand Falls, IA (S. Falls, SD) 103.3
Prairie Meadows, IA 103.2
The Downs at ABQ, NM 102.7 n
Jumers Rock Island, IL 102.3
Ameristar Council Bluffs, IA 102.2
Mountaineer Park, WV 101.2
Foxwoods, CT 101.0
Mohegan @ Pocono Downs 100.5
Presque Isle, Erie, PA 98.8
Finger Lakes, NY 98.7 Michigan City, IN 98.7 n
Dover Downs, DE 98.0
The Meadows / Pittsburgh 97.4 IOC KCMO 97.3 o Ruidoso Downs, NM 97.5 n
Harrington Raceway, DE 97.0 Harrahs W St Louis 96.9 n
Saratoga, NY 96.8 Clinton, IA 96.9
Wheeling, WV 95.8 Detroit (avg / 3 facils) 96.0 n
Penn National / Harrisburg, PA 94.7 Harrahs Council Bluffs, IA 94.5
Mount Airy / Pocono, PA 94.4 Catfish Bend Burlington, IA 94.2
Charles Town, WV 93.5 IOC Bettendorf, IA 93.8 o
Delaware Park 93.3 Belterra, Florence, IN 93.7 n, o Mark Twain, MO 93.7 n, o
Ameristar St Chas, MO 93.1 n
Indiana Grand 92.9
Harrahs Joliet, IL 92.8 n, o Metropolis, IL/KY 92.7 n, o
East St Louis, IL (2 boats) 92.0 n, o
Rhythm City, IA 91.6 o
Batavia, NY 91.0
Northeastern Medium to Large Markets Rural Markets
US Markets Elsewhere Elsewhere
Green Bay, WI 90.0 e
KCKS 7th St Casino 90.0 e (Class II slots)
Harrahs @ Chester, PA 89.1 Hoosier Park, IN 89.3
Ameristar, E Chicago IN 88.9 n, o
Monticello, NY 88.5 St. Louis, MO (2 facils) 88.3 n
Sands Bethlehem, PA 87.9
Twin River @ Lincoln, RI 87.8
Hammond, IN 87.2 n, o Caruthersville, MO 87.3 n, o
The Rivers / Pittsburgh 86.0
Rising Sun, IN 85.8 n, o
Hollywood, Lawr'burg, IN 85.4 n, o
Midwest Standard +10%
"Midwest Standard"
Midwest Standard -10%
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51
Exhibit 9: Gaming-Device "Power Ratings" in Various US Markets($720 Benchmark Total Annual Spending on Slots and/or VLTs Per "Distance-Adjusted" Adult in 2012-13)
Northeastern US Medium to Large Markets Rural / Remote Markets
and Florida Elsewhere Elsewhere
Green Bay, WI 90.0 e
KCKS 7th St Casino 90.0 e (Class II slots)
Harrahs @ Chester, PA 89.1 Hoosier Park, IN 89.3
Ameristar, E Chicago IN 88.9 n, o
Monticello, NY 88.5 St. Louis, MO (2 facils) 88.3 n
Sands Bethlehem, PA 87.9
Twin River @ Lincoln, RI 87.8
Hammond, IN 87.2 n, o Caruthersville, MO 87.3 n, o
The Rivers / Pittsburgh 86.0
Rising Sun, IN 85.8 n, o
Rising Sun, IN 85.8 n, o
Hollywood Lawrenceburg, IN 85.4 n, o
Hollywood Toledo, OH 84.8
Parx / Philadelphia 83.8 French Lick, IN 83.8 n
Majestic Star, Gary IN 82.4 n, o
Elgin (Chicago) IL 81.7 n, o
Sugarhouse / Philadelphia 81.2 Louisville, KY/IN 81.1 n, o
Valley Forge, PA 80.2
Milwaukee, WI 80.0 e o
Aurora (Chicago), IL 79.7 n, o
Resorts World @ Aqueduct, NY 79.4 o
Hollywood @ Bangor, ME 78.5 Joliet Empress, IL 78.5 n, o
Newport Grand, RI 78.1
Oxford, ME 77.7 Scioto Downs(Columbus), OH 77.5
Pompano Park, FL 77.1
Hollywood Perryville, MD 76.2
Mardi Gras, WV 75.5
Empire City @ Yonkers, NY 75.5 o
Gulfstream Park, FL 75.4
Mardi Gras / Hollywood, FL 73.1
Peoria, IL 72.3 n, o
Maryland Live 71.1
Evansville, IN 69.2 n, o
Montana VLTs 69.2
Sunland Park, NM 69.0 n, o
Magic City / Flagler, Miami, FL 68.1
Calder Race Course, Miami, FL 65.0 Horseshoe Cleveland, OH 65.2
South Dakota VLTs 64.7
Hollywood Columbus, OH 61.5
Miami Jai-Alai & Casino 57.5 a
Greenbrier, WV 54.6 o
a = annual rate
e = slot revenues estimated (usually "n" as well)
n = mileage-based and/or low-resolution estimate
o = old boat or capacity-constrained market
(1) Nevada local markets appear to be off this scale, in the range of 140 to 150.
(2) Colorado and Montana statistics do not include the Indian casinos in those states.
Midwest Standard -10%
Midwest Standard -20%
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“Everything Else” = Power Rating
Power Rating
Atlantic City (group) 109.2
Mohegan Sun 103.1
Foxwoods 100.6
Typical NE U.S. Racino 90 ±
Maryland Live 71.1
52
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“Everything Else” = Power Rating
Power Rating
Atlantic City (group) 109.2
Mohegan Sun 103.1
Foxwoods 100.6
Typical NE U.S. Racino 90 ±
Maryland Live 71.1
53
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Tax Rate
Matters!
54
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55
Exhibit 10: Slot Power Ratings on One Page(Benchmark = Total Annual Spending of $720 per Distance-Adj. Adult)
Northeastern US Medium to Large Markets Rural / Remote Markets
and Florida Elsewhere Elsewhere
Mississippi average 131.8 n
St Jo MO 124.6 o
Downstream Resort, OK 119.4 Deadwood, SD 119.8
Harrahs NKCMO 119.2 S Dakota Tribes (avg of 8) 118.2 e
Upstate Michigan avg. 118.0 e
San Felipe (ABQ), NM 117.5 n Laguna Tribe (3 facils), NM 117.9 n
Kansas Tribes (avg. of 4) 117.0 e
Cripple Creek, CO (2) 116.1 n
Santa Ana (ABQ), NM 115.6 n Diamond Jo Worth, IA 115.8
Salamanca, NY 115.0 e Argosy Riverside, MO 114.5 Upstate Wisconsin avg. 115.0 e
Louisiana average 113.9 n Other NM (avg. of 9) 114.9 n
Sandia (ABQ), NM 113.9 n Iowa Tribes (average of 3) 112.1 e
Ameristar KCMO 113.8 Dodge City, KS 112.0
Emmetsburg, IA 111.8
Terribles Lakeside. IA 111.7
Black Hawk/CC, CO (2) 110.3 n
Zia Park (Hobbs), NM 110.1 n
Isleta (ABQ), NM 109.9 n
Atlantic City, NJ avg. 109.8 Riverside, IA 109.9 SunRay Park, NM 109.7 n
Seneca Niagara (NY) 109.2 e IOC Waterloo, IA 108.9 Mt. Pleasant, MI 108.7 e
Tioga Downs, NY 106.9 IOC Boonville, MO 106.9 n, o
Vernon Downs, NY 106.7
(Buffalo) Fairgrounds, NY 106.0 Dubuque Diamond Jo, IA 105.9
Horseshoe / Bluffs Run, IA 105.6 Taos, NM 105.2 n
Dubuque Mystique, IA 104.4 IOC Marquette, IA 104.2 o
Argosy Sioux City, IA 103.8 o Wisconsin Dells 104.0 e
Grand Falls, IA (S. Falls, SD) 103.3
Mohegan Sun, CT 103.1 Prairie Meadows, IA 103.2
Ocean Downs, MD 102.9 The Downs at ABQ, NM 102.7 n
Jumers Rock Island, IL 102.3
Ameristar Council Bluffs, IA 102.2
Mountaineer Park, WV 101.2
Foxwoods, CT 101.0
Mohegan @ Pocono Downs, PA 100.5
Presque Isle @ Erie, PA 98.8
Finger Lakes, NY 98.7 Michigan City, IN 98.7 n
Dover Downs, DE 98.0
The Meadows / Pittsburgh 97.4 IOC KCMO 97.3 o Ruidoso Downs, NM 97.5 n
Harrington Raceway, DE 97.0 Harrahs W St Louis 96.9 n
Saratoga, NY 96.8 Clinton, IA 96.9
Wheeling, WV 95.8 Detroit (avg / 3 facils) 96.0 n
Penn National / Harrisburg, PA 94.7 Harrahs Council Bluffs, IA 94.5
Mount Airy / Pocono, PA 94.4 Catfish Bend Burlington, IA 94.2
Charles Town, WV 93.5 IOC Bettendorf, IA 93.8 o
Delaware Park 93.3 Belterra, Florence, IN 93.7 n, o Mark Twain, MO 93.7 n, o
Ameristar St Chas, MO 93.1 n
Indiana Grand 92.9
Harrahs Joliet, IL 92.8 n, o Metropolis, IL/KY 92.7 n, o
East St Louis, IL (2 facils) 92.0 n, o
Rhythm City, IA 91.6 o
Batavia, NY 91.0
Green Bay, WI 90.0 e
KCKS 7th St Casino 90.0 e (Class II slots)
Harrahs @ Chester, PA 89.1 Hoosier Park, IN 89.3
Monticello, NY 88.5 Ameristar, E Chicago IN 88.9 n, o
Sands Bethlehem, PA 87.9 St. Louis, MO (2 facils) 88.3 n
Midwest Standard +10%
"Midwest Standard"
Midwest Standard -10%
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56
Exhibit 12: Slot Power Ratings in Retention-Rate Bins(Benchmark = Total Annual Spending of $720 per Distance-Adj. Adult)
Retention < 40% Retention 40-60% Retention 60-80% Retention > 80%
Mississippi average
St Jo MO 124.6 o
Deadwood, SD
Harrahs NKCMO 119.2 Downstream Resort, OK
S Dakota Tribes (avg of 8)
Upstate Michigan avg.
Laguna Tribe (3 facils), NM
San Felipe (ABQ), NM
Kansas Tribes (avg. of 4)
Cripple Creek, CO (2)
Diamond Jo Worth, IA 115.8 Santa Ana (ABQ), NM
Upstate Wisconsin avg.
Salamanca, NY
Argosy Riverside, MO 114.5 Other NM (avg. of 9)
Louisiana average 113.9 n Sandia (ABQ), NM
Ameristar KCMO 113.8
Dodge City, KS 112.0 Iowa Tribes (average of 3)
Emmetsburg, IA 111.8
Terribles Lakeside. IA 111.7
Zia Park (Hobbs), NM 110.1 n Black Hawk/CC, CO (2)
Riverside, IA 109.9 Isleta (ABQ), NM
SunRay Park, NM 109.7 n Atlantic City, NJ avg.
IOC Waterloo, IA 108.9 Seneca Niagara (NY)
Mt. Pleasant, MI
Tioga Downs, NY 106.9 IOC Boonville, MO 106.9 n, o
Vernon Downs, NY 106.7
(Buffalo) Fairgrounds, NY 106.0 Dubuque Diamond Jo, IA 105.9
Horseshoe / Bluffs Run, IA 105.6 Taos, NM
Dubuque Mystique, IA 104.4 IOC Marquette, IA 104.2 o Wisconsin Dells
Argosy Sioux City, IA 103.8 o
Grand Falls, IA (S. Falls, SD) 103.3 Mohegan Sun, CT
Ocean Downs, MD 102.9 The Downs at ABQ, NM 102.7 n Prairie Meadows, IA 103.2
Jumers Rock Island, IL 102.3
Ameristar Council Bluffs, IA 102.2
Mountaineer Park, WV 101.2 Foxwoods, CT
Mohegan @ Pocono Downs, PA 100.5
Presque Isle @ Erie, PA 98.8
Finger Lakes, NY 98.7 Michigan City, IN 98.7 n
Dover Downs, DE 98.0
Ruidoso Downs, NM 97.5 n
The Meadows / Pittsburgh 97.4 IOC KCMO 97.3 o
Harrington Raceway, DE 97.0 Harrahs W St Louis 96.9 n
Saratoga, NY 96.8 Clinton, IA 96.9
Wheeling, WV 95.8 Detroit (avg / 3 facils) 96.0 n
Penn National / Harrisburg, PA 94.7 Harrahs Council Bluffs, IA 94.5
Mount Airy / Pocono, PA 94.4 Catfish Bend Burlington, IA 94.2
Belterra, Florence, IN 93.7 n, o IOC Bettendorf, IA 93.8 o
Charles Town, WV 93.5 Mark Twain, MO 93.7 n, o
Delaware Park 93.3 Ameristar St Chas, MO 93.1 n
Indiana Grand 92.9
Harrahs Joliet, IL 92.8 n, o Metropolis, IL/KY 92.7 n, o
East St Louis, IL (2 facils) 92.0 n, o
Batavia, NY 91.0 Rhythm City, IA 91.6 o
Green Bay, WI
Hoosier Park, IN 89.3 KCKS 7th St Casino
Harrahs @ Chester, PA 89.1 Ameristar, E Chicago IN 88.9 n, o (Class II slots)
Monticello, NY 88.5 St. Louis, MO (2 facils) 88.3 n
Twin River @ Lincoln, RI 87.8 Sands Bethlehem, PA 87.9
Midwest Standard +10%
"Midwest Standard"
Midwest Standard -10%
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57
y = 52.683x + 67.417R² = 0.5478
60.0
70.0
80.0
90.0
100.0
110.0
120.0
30% 40% 50% 60% 70% 80% 90% 100%
Po
wer
Rati
ng
Retention Rate
Exhibit 13: Slot Power Rating vs. Casino Retention % (Detail)
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58
y = 54.962x + 66.374R² = 0.8798
60.0
70.0
80.0
90.0
100.0
110.0
120.0
30% 40% 50% 60% 70% 80% 90% 100%
Po
wer
Rati
ng
Retention Rate
Exhibit 14: Slot Power Rating vs. Retention % (State± Averages)
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Gravity Models – Summary
Location
Location
Size
Everything Else
59
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60
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
0
5
10
15
20
25
30
0-10 miles 10-20 miles
20-30 miles
30-40 miles
40-50 miles
50-70 miles
70-100 miles
100-150 miles
150-300(±) miles
> 300(±) miles
An
nu
al V
isit
s (
an
d $
Win
) P
er
Pla
yer
Exhibit A-11: Rates of Visitation (and Win) vs. Distance at Casino Z
Trips / Player
$ Win / Player
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61
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More Slots, More Spending
y = 43.304x + 207.05
R2 = 0.8607
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
0 5 10 15 20 25 30
"Density" of Slots in Iowa Markets ( = Number of Slots / 000 Adults)
Slo
t S
pendin
g / A
dult
/ Y
ear
62
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63
y = 52.683x + 67.417R² = 0.5478
60.0
70.0
80.0
90.0
100.0
110.0
120.0
30% 40% 50% 60% 70% 80% 90% 100%
Po
wer
Rati
ng
Retention Rate
Exhibit 13: Slot Power Rating vs. Casino Retention % (Detail)
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Model vs. Real World
64
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“All models are wrong,
some models are useful.”
George Box
(via Bo Bernhard)
65
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66
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Projected Gaming
Revenues at New Casinos
in Prince George’s County –
And Their Impacts
67
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Assumptions
New Casinos’ performance (“power ratings”)
very similar to Maryland Live
Minor modifications for $/position, square footage, etc.
Rest of the world remains as is Travel times “as is”
Exception: Ocean Downs adds table games
Exception: Horseshoe Casino opens in Baltimore
Exception: Horseshoe and Maryland Live step up
Gravity model x local & regional residents Plus small contributions from hotel guests
68
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Cummings “Power Ratings”
69
Penn Parx MGMAs Proposed:
Slots “Raw” 71.7 71.4 73.7
Slots Adjusted * 70.4 71.4 69.7
Tables 105.0 105.0 105.0
“Raw” includes effects of CapEx $$, Spaciousness, Hotel Rooms, & Retention Rate.“Adjusted” adds effects of capacity constraints / crowding at prime times.
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“Apples to Apples”
70
Penn Parx MGM
Slots/VLTs $387.0 $392.9 $445.6
Tables 179.3 182.0 214.7----------------------------- ----------------------------- ----------------------------
Totals: $566.3 $574.9 $660.4
Number of Slot/VLTs: 3,000 3,000 3,000
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Also assumes 110 house-banked tables and 40 poker tables at each.
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71
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“Apples to Apples”
72
Penn Parx MGM
Slots/VLTs $387.0 $392.9 $445.6
Tables 179.3 182.0 214.7----------------------------- ----------------------------- ----------------------------
Total $566.3 $574.9 $660.4
Number of Slot/VLTs: 3,000 3,000 3,000
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Also assumes 110 house-banked tables and 40 poker tables at each.
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As Proposed
73
Penn Parx MGM
Slots/VLTs $387.2 $491.0 $501.3
Tables 172.7 191.2 211.3----------------------------- ----------------------------- ----------------------------
Total $559.9 $682.2 $712.6
Number of Slot/VLTs: 3,000 4,750 3,600
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Also incorporates modest variations in numbers of table games at each.
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Increments due to “Size”
74
Penn Parx MGM
Slots/VLTs $ + 0.2 + 98.1 + 55.7
Tables - 6.6 + 9.2 + 3.4----------------------------- ----------------------------- ----------------------------
Totals - 6.4 +107.3 + 59.2
Incremental Slot/VLTs: 0 1,750 600
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Also reflects modest variations in numbers of table games at each.
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As Proposed
75
Penn Parx MGM
Slots/VLTs $387.2 $491.0 $501.3
Tables 172.7 191.2 211.3----------------------------- ----------------------------- ----------------------------
Total $559.9 $682.2 $712.6
Number of Slot/VLTs: 3,000 4,750 3,600
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Also incorporates modest variations in numbers of table games at each.
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“Apples to Apples”
76
Penn Parx MGM
Slots/VLTs $387.0 $392.9 $445.6
Tables 179.3 182.0 214.7----------------------------- ----------------------------- ----------------------------
Total $566.3 $574.9 $660.4
Number of Slot/VLTs: 3,000 3,000 3,000
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Also assumes 110 house-banked tables and 40 poker tables at each.
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77
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Sources by State / “Apples”
78
Source Market Penn Parx MGM
Maryland $174.4 $180.1 $182.6
Virginia 288.1 290.1 342.5
DC 83.4 85.5 111.1
Pennsylvania 6.3 6.1 6.1
Delaware &WV 1.1 1.0 1.0
Other Northeast 6.1 5.9 6.5
Hotels in the Area 7.0 6.3 10.5--------- --------- --------
Total $566.3 $574.9 $660.4
(All $million in FY2019 for “apples to apples” scenarios)* Hotel estimate incremental to some visitors from the states above.
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Sources by State / “Apples”
79
Source Market Penn Parx MGM
Maryland $174.4 $180.1 $182.6
Virginia 288.1 290.1 342.5
DC 83.4 85.5 111.1
Pennsylvania 6.3 6.1 6.1
Delaware &WV 1.1 1.0 1.0
Other Northeast 6.1 5.9 6.5
Hotels in the Area 7.0 6.3 10.5--------- --------- --------
Total $566.3 $574.9 $660.4
(All $million in FY2019 for “apples to apples” scenarios)* Hotel estimate incremental to some visitors from the states above.
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Sources / As Proposed
80
Source Market Penn Parx MGM
Maryland $172.3 $214.5 $199.4
Virginia 284.9 346.0 369.7
DC 82.7 98.3 117.9
Pennsylvania 6.1 8.4 7.0
Delaware &WV 1.0 1.4 1.2
Other Northeast 5.9 7.3 6.9
Hotels in the Area 7.0 6.3 10.5--------- --------- --------
Total $559.9 $682.2 $712.6
(All $million in FY2019 for casinos as proposed)* Hotel estimate incremental to some visitors from the states above.
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Sources / As Proposed
81
Source Market Penn Parx MGM
Maryland $172.3 $214.5 $199.4
Virginia 284.9 346.0 369.7
DC 82.7 98.3 117.9
Pennsylvania 6.1 8.4 7.0
Delaware &WV 1.0 1.4 1.2
Other Northeast 5.9 7.3 6.9
Hotels in the Area 7.0 6.3 10.5--------- --------- --------
Total $559.9 $682.2 $712.6
(All $million in FY2019 for casinos as proposed)* Hotel estimate incremental to some visitors from the states above.
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Impacts on Other MD Casinos
82
Maryland Casino Penn Parx MGM
New Prince George’s Co. $559.9 $682.2 $712.6
Hollywood Perryville - 4.0 - 5.2 - 4.8
Horseshoe Baltimore - 22.6 - 34.1 - 32.0
Maryland Live - 67.6 - 99.9 - 94.2
Ocean Downs - 2.8 - 4.0 - 3.4
Rocky Gap - 2.4 - 3.5 - 3.1--------- --------- --------
Net Gaming Revenues $460.5 $535.4 $575.2
(All $million in FY2019 for casinos as proposed)
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Impacts on Other MD Casinos
83
Maryland Casino Penn Parx MGM
New Prince George’s Co. $559.9 $682.2 $712.6
Hollywood Perryville - 4.0 - 5.2 - 4.8
Horseshoe Baltimore - 22.6 - 34.1 - 32.0
Maryland Live - 67.6 - 99.9 - 94.2
Ocean Downs - 2.8 - 4.0 - 3.4
Rocky Gap - 2.4 - 3.5 - 3.1--------- --------- --------
Net Gaming Revenues $460.5 $535.4 $575.2
(All $million in FY2019 for casinos as proposed)
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Impacts on Other MD Casinos
84
Maryland Casino Penn Parx MGM
New Prince George’s Co. $559.9 $682.2 $712.6
Hollywood Perryville - 4.0 - 5.2 - 4.8
Horseshoe Baltimore - 22.6 - 34.1 - 32.0
Maryland Live - 67.6 - 99.9 - 94.2
Ocean Downs - 2.8 - 4.0 - 3.4
Rocky Gap - 2.4 - 3.5 - 3.1--------- --------- --------
Net Gaming Revenues $460.5 $535.4 $575.2
(All $million in FY2019 for casinos as proposed)
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Impacts on Net Exports
85
Penn Parx MGM
Slots/VLTs $286.0 $346.7 $367.3
Tables 107.1 116.2 134.2----------------------------- ----------------------------- ----------------------------
Totals: $393.1 $462.9 $501.5
Number of Slot/VLTs: 3,000 4,750 3,600
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Incorporates modest variations in numbers of table games at each.
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Increased $$ from Maryland
86
Penn Parx MGM
Slots/VLTs $ 52.9 $ 55.8 $ 56.6
Tables 14.5 16.7 17.2----------------------------- ----------------------------- ----------------------------
Totals: $ 67.4 $ 72.5 $ 73.7
Number of Slot/VLTs: 3,000 4,750 3,600
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Incorporates modest variations in numbers of table games at each.
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Bottom-Line Net Gaming $$
87
Penn Parx MGM
Slots/VLTs $338.9 $402.5 $423.8
Tables 121.6 132.9 151.4----------------------------- ----------------------------- ----------------------------
Totals: $460.5 $535.4 $575.2
Number of Slot/VLTs: 3,000 4,750 3,600
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Incorporates modest variations in numbers of table games at each.
![Page 88: Projected Gaming Revenues at New Casinoscdn.mdlottery.com.s3.amazonaws.com/Gaming... · Terribles Lakeside. IA 111.7 Black Hawk/CC, CO (2) 110.3 n Zia Park (Hobbs), NM 110.1 n Isleta](https://reader034.vdocument.in/reader034/viewer/2022042412/5f2ae9de89baf57c8d038a12/html5/thumbnails/88.jpg)
Will E. Cummings
Cummings Associates
135 Jason Street
Arlington, MA 02476
(781) 641-1215
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Questions Please!
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![Page 90: Projected Gaming Revenues at New Casinoscdn.mdlottery.com.s3.amazonaws.com/Gaming... · Terribles Lakeside. IA 111.7 Black Hawk/CC, CO (2) 110.3 n Zia Park (Hobbs), NM 110.1 n Isleta](https://reader034.vdocument.in/reader034/viewer/2022042412/5f2ae9de89baf57c8d038a12/html5/thumbnails/90.jpg)
Bottom-Line Net Gaming $$
90
Penn Parx MGM
Slots/VLTs $338.9 $402.5 $423.8
Tables 121.6 132.9 151.4----------------------------- ----------------------------- ----------------------------
Totals: $460.5 $535.4 $575.2
Number of Slot/VLTs: 3,000 4,750 3,600
Gaming Revenue Projections in FY2019 in millions of then-year dollars.Incorporates modest variations in numbers of table games at each.