propaganda mr. chupak 9th grade honors language arts period 2 october 11, 2010
TRANSCRIPT
Propaganda
Mr. Chupak
9th Grade Honors Language Arts
Period 2
October 11, 2010
What is propaganda?
Propaganda
Uses persuasive techniques Encourages people to act based on their emotions
alone, instead of solid reasoning
What is propaganda? (continued)
Advertisements Perhaps the most concentrated form of propaganda
The same techniques are used in public debate.
It is a rare piece of writing that does not employ some form of propaganda to persuade the reader.
Propaganda Techniques
The bandwagon effect
Suggests that most people feel one way about an issue Urges others to go along with the majority
Example: Loco Cola: Millions of soda drinkers can’t be wrong.
Propaganda Techniques
Transfer
Presents a positive image or idea Attaches those positive feelings to another idea
Example: All across the rich, green fields, the towering purple mountains, and the glittering cities, Americans are discovering the pleasure of Smel-Free deodorant.
Propaganda Techniques
Testimonial
Another type of transfer Tells you to base your decision on what someone else
things Usually shows someone who is famous or important.
Example: NBA All-Star Reggie Schwartzendruber says, “I only drive cars made by Lemon Motors.”
Propaganda Techniques
Bait and Switch
Transfers the reader’s attention from an exciting idea to a less interesting subject.
Example: Imagine having more money than you could ever spend! Picture yourself in the house of your dreams, driving the sportiest car, and being able to take your own jet to Paris whenever you want. The first step to achieving this goal is to buy Bill Fortune’s Guide to Personal Accounting and Tax Law.
Propaganda Techniques
Glittering Generalities
Uses words that are patriotic, attractive, or catchy but don’t really say anything
Example: We are at the crossroads of human destiny! We must choose a true leader for our city.
Propaganda Techniques
Emotional words,
Like glittering generalities, they don’t use facts. Attempt to stir the reader’s feelings
Example: If you love your children, vote for the candidate who cares. Vote for Jan VanDann.
Propaganda Techniques
Repetition
Uses a certain word or phrase over and over until it is associated with the subject
Example: The senator’s cheapskate tie, cheapskate jacket, and cheapskate shoes should tell you what kind of cheapskate politics he’s practicing.
Propaganda Techniques
Name-calling
Makes accusations -But-
Doesn’t give any facts to support the claims
Example: Vote for Jan Van Dann if you don’t mind putting a liar into office.
Propaganda Techniques
Ad hominen
Meaning “to the person” Another form of attacking a person Makes a personal criticism without addressing the person’s
argument
Example: Senator Bigshot may support increased school funding, but he’s a high-school dropout.
Propaganda Techniques
Stereotyping Uses commonly held but oversimplified or unfair
images of a group Makes a point that isn’t true
Example: Jan VanDann may have the young voters of Ohio behind her, but all they care about are video games and rock music.
Propaganda Techniques
Snobbery
Tries to make people think they can be better than others by acting or thinking in a certain way
Example: Rise above the rest. Wear Superia cologne.
Propaganda Techniques
Ordinary folks
Tries to associate the message with simple values and down-to-earth people
May claim that opposing view are linked to people who think they are better than others
Example: I didn’t go to a big, fancy university like my opponent did. I don’t dress like a movie star. I’m just a simple farmer at heart. I work for the people—I don’t tell them what to believe!
Propaganda Techniques
Appeal to science
Suggests that science supports a particular claim The information is not backed up with facts.
Example: Clinical studies show that Tappwatta Springs bottled water can prevent dehydration. (Not stated: All water can prevent dehydration.)
Propaganda Techniques
Scare tactics
Describe possible negative effects with strong and supported images
Make people act out of fear instead of reason
Example: If you don’t use Germ-Away household spray every day, you may allow your children to fall victim to deadly disease.
Propaganda Techniques
Oversimplification
Makes claims that are not properly defined
Example: The economy today is stronger than it’s ever been.
Quiz Time!!!
http://www.youtube.com/watch?v=rdhWIs76K80&NR=1
http://www.youtube.com/watch?v=8yHXmf0nSLY&feature=related
http://www.youtube.com/watch?v=IocCC1-jeTY&feature=related