propaganda techniques english 9 honors what is propaganda? propaganda is an expression of opinion or...
TRANSCRIPT
What is propaganda?•Propaganda is an expression of opinion or action by
individuals or groups, deliberately designed to influence opinions or actions of other individuals or groups with reference to predetermined ends
Wait, that is kind of confusing . . . there must be an easier way to get it . . .
Great, but what does that mean?•Basically, if you and I have an opinion and express it
with intent to influence some individual or group, then we are propagandists.
• It’s convincing large numbers of people to believe or act a certain way.
History of Propaganda•Propaganda has been occurring for thousands of
years . . .▫Religion: The word first appeared in 1622 while
influencing the masses on religious beliefs.▫Propaganda and war: Governments use propaganda to
persuade their people of the justness of their cause as well as hide the failures of the front line.
▫Nazi propaganda: In 1933, Hitler realized the potential of propaganda and appointed Joseph Goebbels as Minister for Propaganda.
Propaganda Today•Today, propaganda continues to be used in large
quantities in the modern world •We see it used by:▫Governments all over the world▫Politicians, home and abroad▫Advertisers, from little items like gum, to huge items
like cars
Propaganda Devices1. Name-calling2. Glittering Generalities3. Transfer 4. Testimonial5. Plain Folks6. Card Stacking7. Band Wagon
Name-Calling Device•Giving “bad names” to individuals, groups, nations,
races, policies, practices, beliefs and ideals•Name-calling tries to make us form a judgment
without examining the evidence•Appeals to hate and fear
Glittering Generalities Device•Use of “virtue” words•Uses words that appeal to our
emotions of love, generosity and brotherhood
•Words like: truth, freedom, honor, liberty, social justice, public service, loyalty, progress, democracy
Transfer Device•The propagandist carries over the
authority or prestige of something or someone we respect to have us accept something
•The idea that good feelings, looks or ideas are transferred to the person for whom the product is intended
•Often times, strong symbols are used to stir our emotions
Testimonial Device•Uses prominent people with the
expectation that the crowd will follow the leader
•We consider someone else to be an expert and are influenced by their decision
Plain Folks Device• “Just plain folks among the neighbors”•Used to win our confidence by having the “elite”
(politicians, etc.) appearing to be common people, just like us.
Card Stacking Device•Only part of the truth is told •Propagandist uses over-emphasis and under-
emphasis to dodge issues and evade facts
Band Wagon Device• “Everybody’s doing it;
come along and follow the great majority, for it can’t be wrong!”
•Used to make us follow the crowd
•To accept the propagandist’s work in mass
For review, the 7 techniques used:1. Name-calling Device2. Glittering Generalities Device3. Transfer Device4. Testimonial Device5. Plain Folks Device6. Card Stacking Device7. Band Wagon Device
Is all propaganda bad?•What do you think?• It depends, right?• It is important to be aware of techniques used, so
you know if you are being influenced blindly
Let’s test your knowledge now . . .•The following slides contain propaganda techniques
in full effect.•Some are harmless, like buying a certain cell phone
network•Some, though, contain more powerful or hateful
messages•As the image appears, I want you to try to figure out
what device is being used (it can be more than one)
Lucky Jeans
•What propaganda techniques are being used here?
•How?
“Everybody”
Plain Folks?
Band Wagon?
German Propaganda Poster
•What is the message here?
•What symbols are being used?
•What types of propaganda are being used?
Working man
Plain Folks?
Burger King•What propaganda
techniques are being used here?
•How?
So, if I eat here, it’s like grilling at home . . .
Or, maybe it’s just a transfer propaganda technique
Lose Weight & Inches
•What propaganda techniques are being used here?•How?
Well, if the doctor says so!
Card Stacking?
Wait, what about that fine
print?
American Propaganda Poster• What is the message
here?• What types of
propaganda are being used?
• This World War Two propaganda poster urges Americans on the home front to carpool as a way to fight Nazism by making more fuel available to the troops.
Name Calling!
Ford Fusion
•What propaganda techniques are being used here?
•How?
SAFETY!
FAST!
Must be Glittering Generalities!
Political Cartoon
What propaganda techniques are being used here?How?
Wow! Vermin, huh?
Pretty tough names!
Name Calling!
Skechers Shoes
•What propaganda techniques are being used here?
•How?
Who is that?
She wears Skechers, they must be cool!Testimonial!
Politicians
Just like everybody else?
Plain Folks?
What propaganda techniques are being used here?How?
US Propaganda Poster•What is the message
here?•What symbols are being
used?•What types of
propaganda are being used?
Lady LibertyThe children of
AmericaTransfer
Verizon Wireless•What propaganda techniques are being used here?•How?
So everyone is “in”?
Well, I don’t want to be
“out”!
Band Wagon!
•What propaganda device is being used?
•How?“When the heat is on, the pain is gone!”Shaq must know!
Icy Hot Patch
Testimonial?
Nazi Propaganda Poster•What is the message
here?•What images are being
used?
A strong, loving family
An eagle protecting them
Plain Folks or Transfer