property in world of warcraft, a sociological approach

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<MIT5 - Media in Trasition > Ownership in the Digital Age: A Sociological Approach Luca Rossi, Fabio Giglietto, Giovanni Boccia Artieri - Dpt. of Communication Studies - University of Urbino “Carlo Bo” -

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Property in world of warcraft, talk given at mit5 conference in Cambridge, MA (April, 28th 2007)

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Page 1: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

Ownership in the Digital Age: A Sociological Approach

Luca Rossi, Fabio Giglietto, Giovanni Boccia Artieri - Dpt. of Communication Studies - University of Urbino “Carlo Bo” - Italy

Page 2: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

technical boundaries /

society’s semantic of property

property in world of warcraft

media-environment12 actual practices

34

Page 3: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

Media are an active environmet:Experience came from Communication and Action

Page 4: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

me

QuickTime™ e undecompressore TIFF (LZW)

sono necessari per visualizzare quest'immagine.

QuickTime™ e undecompressore TIFF (Non compresso)

sono necessari per visualizzare quest'immagine.

QuickTime™ e undecompressore TIFF (Non compresso)

sono necessari per visualizzare quest'immagine.

[scenario | media-world perspective]

Page 5: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

technical boundaries

actual practices

[scenario | everyone mass media]

Page 6: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

property practices

[property | property practices]

Property designates those things that are commonly recognized as the entities that a person or group has exclusive rights in respect of. (Wikipedia)

society’s semantic shiftold nextObject value Access value

Individual authorship

Collective authorship

Save the original

Continuous creation

Page 7: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

society’s semantic“stock of rules and themes available on the processing of meaning”

Page 8: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

World of Warcraft/ digital practices

digital world’s rules:new objects (BoP; BoE; Normale)trade rules…

property practices:loot rules;Gold farming/selling;…

technical boundaries

actual practices

Page 9: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

Normal Share, gift, sell, Disenchant, Drop, destroy, Try

Binds on PickUp Disenchant, Drop, destroy

Binds on Equipement Before trying: Gift, Sell, Tried: Disenchant, Drop, destroy

Page 10: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >

1.The co-existence of different semantics is possible in different area of life experience;

2.Those different semantics are going to influence each others;

3.This continuous perturbation can be observed also in specific external Social System e.g. for private property related semantic the typical field of observation is the law System.

Consequences:

Page 11: Property in world of warcraft,  a sociological approach

<MIT5 - Media in Trasition >