PROPOSAL 1GETTING TO YES

Proposal 1

Ground Zero

39.2% public support

39.2% yes17.0% no43.0% undecided

April 14, 2014 ±4%

February 27th – August 1st

• 20 statewide news events – 9 held in West Michigan

Proposal 1: Earned Media

HME Incorporated – Wyoming

Grand Rapids Mayor George Heartwell and Wyoming Mayor Jack Poll,

HME Incorporated

Battle Creek Police Chief Jim Blocker and Calhoun County Sheriff Matt Saxton

John Weiss, Grand Valley Metropolitan Council

West Michigan News Events

• Newspaper Editorial Boards: 16 completed

• Endorsed by Grand Rapids Press (MLive)

Editorial Boards

Grassroots

Speakers Bureau – 68 eventsLetters to the Editor – 318

Coalition: 2,138,738

Digital (Owned) Media• Facebook

– 222 total posts by campaign– 4,734 likes on campaign Facebook page

• Twitter– 511 followers – 494 tweets sent by campaign– 62,200 tweet impressions over final 28 days

• Email– 27 email blasts sent during campaign

• Website– 98 pages published on campaign website– 103,534 pages viewed on campaign website– 52,323 unique sessions on campaign website

Direct Mail

Proposal 1: Paid Media

July 5th – August 5th

• Radio Advertisements• Television Advertisements• "Machine”• "Made”• "Fifteen”• "Facts”• "Hurts"

• Direct Mail

YES!

Statewide Votes: 1,246,229

County YESAllegan 77%

Barry 73%

Kent 78%

Muskegon 73%

Ottawa 80%

YES: 69%NO: 31%

Thank you, Grand Valley Metro Council