proposal defence rehearsal
TRANSCRIPT
T H E S T U D Y O N T H E E VA L U AT I O N O F W E B S I T E D E S I G N S F O R D O M E S T I C S H O P P I N G W E B S I T E S
Advisor: Dr. Pi-Ying Hsu
Advisee: Chun-Wei Chuang
Date: May 18, 2011
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CONTENT
Introduction
Literature Review
Methodology
2
INTRODUCTION
Research Background
Research Motivation
The Purpose of the Study
Research Question
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RESEARCH BACKGROUND
Under the circumstances of increasing rate of internet usage,
internet has become the most important media for people to
obtain their daily information
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RESEARCH MOTIVATION
To search and retrieve accurate and important information is a
big issue to both the website users and the website designers.
People may easily get lost in the internet if they don’t know
how to choose the correct website for them
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(Mcdermott, 2000)
Authority
Currency
Accuracy or Bias
Commercialism
Purpose
Scope
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PURPOSE OF THE STUDY
To build the evaluation indicators which fit
to the on-line shopping website designs and
set the weight of each indicator according
to the importance
To provide the appropriate suggestions for
the users and website designers according
to the criterions of the evaluation indicators
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RESEARCH QUESTIONS
What kinds of functions do the users care the most
in shopping website and what is the weight of
each function?
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LITERATURE REVIEW
Types of Transaction ModeImportance of Website Design
Benefits of on-line shopping
Significance of this Study
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TYPES OF TRANSACTI ON M ODE
Bill Clinton proposed a framework for global electronic
commerce and divided the e-commerce into two types:
Business to Business (B2B) and Business to Customer (B2C).
(Bill Clinton, 1997)
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FOUR TYPES OF TRANSACTION MODE
B2B
B2C
C2C
C2B
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I MPORTANCE OF W EBSITE DESI GN
Five key points to design the first page
1. If the screen blank out over twenty seconds, the users will
leave this website
Koike Yoshitsugu (2000)
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I MPORTANCE OF W EBSITE DESI GN
2. If the loading time of the first page is over forty
seconds, the users will leave. Also, the size of the
documents or the software cannot be too big for the
customers to download
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I MPORTANCE OF W EBSITE DESI GN
3. The users will decide to browse this website or not within
six seconds and generate the good or bad feelings towards
the website from their first sight
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I MPORTANCE OF W EBSITE DESI GN
4. If the users click the mouse over six times and still don’t
find the information they want, they will leave the website
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I MPORTANCE OF W EBSITE DESI GN
5. The average time the users browse a website is twelve
minutes. If the users cannot find the information they want
within twelve minutes, they will leave and not go back to
the first page again
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BENEFI TS OF ON-LINE SHOPPI NG
Due to the privacy and anonymity in on-line shopping, the
customers don’t have to contact with the sales people, so they
may feel more relax buying things in on-line shopping store
Alba, John, Barton, Chris, Richard, Alan and Stacy (1997)
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SIGNIFICANCE OF THE STUDY
There are few studies have been conducted to research
the 3C shopping website design in Taiwan
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METHODOLOGY
Participants
Procedure
Data Analysis
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PARTICIPANTS
College students in Chao-Yang University
Male:50 Female:50
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PROCEDURE
Pilot study
• To find out the top 10 recommended websites
Questionnaire Design
• Designing the questionnaire
Distributing the questionnaire
• Computer classroom in Chao-Yang University
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PILOT STUDY
Randomly choose twenty 3C shopping websites in yahoo
and have 30 participants to select the 1st ~ 3rd most
recommended website
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PILOT STUDY
3C shopping website
Recommended
1
2
3
.
.
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QUESTIONNAIRE DESIGNFour indicators which affect the quality of the websites
Functionality Interaction Assistant tool
Multi-media
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QUESTIONNAIRE DESIGN
InteractivityE-mail
Chat room
Message board
On-line bulletin board
Number of on-line population
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QUESTIONNAIRE DESIGN
Assistant toolSearch capabilities
Links to other sites
Print function
Calendar (for special programs)
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QUESTIONNAIRE DESIGN
Multi-mediaPicture
Video
Audio
Flash animation
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QUESTIONNAIRE DESIGN
Functionality Date last updated
Shopping cart
On-line payment
Product information
Order tracking
Registration
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QUESTIONNAIRE DESIGN
We use rank to calculate the weight of each factor, the
factor in the first rank gets 10 points, the second gets 8
points, the third gets 6 points, the forth gets 4 points and
the rest gets 2 points.
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QUESTIONNAIRE
Total score : 10+8+6=24
The weight of flash animation is 10/24=0.4167
The weight of video is 6/24=0.25
Function Rank
1 (10 points)
2 (8 points) 3 (6 points)
Picture
Video
Flash Animation
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DATA ANALYSIS
Score of the
website evaluatio
n
Top 10 recomme
nded websites
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Thanks for
listening
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