proposal mobile ad solution 2015
TRANSCRIPT
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PROPOSAL MOBILE AD SOLUTION FOR
Prepared by :Iwan Efendi
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• 95% people activity, with mobile is in the hand• Weak up to sleep media• 3 hrs 10 mnts / day, people spent for mobile
(Surveyor : We are Social)
• 150 x / day, people check mobile(Surveyor : NOKIA Mobile)
• 70 % use basic & feature mobile phone, 30% use smart mobile phone
• Customize content
WHY MOBILE AD?
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• 95% coverage Indonesian area• 144 millions subscribers • Connected 57 % Indonesian People• 3 Steps data validation, prepaid, telesurvey &
users behaviour
WHY TELKOMSEL?
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Framework MDM Mobile Advertising
SMS BROADCAST
SMS & MMS PROFILING
SMS & MMS LBA
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SMS Broadcast
1. Jangkauan pengiriman yang luas baik di Indonesia (seluruh jaringan operator GSM + Flexi).
2. Sender ID ( maksimum 11 karakter)3. Pengiriman SMS dapat dilakukan sendiri oleh Klien4. Pengiriman SMS menggunakan nomor telepon database Klien5. Report / status pengiriman SMS 6. Hasil Report dapat didokumentasikan berupa excel format7. Isi SMS 160 karakter8. Pengiriman SMS dapat dijadwalkan (scheduled/reminder) 9. Dilengkapi personal phone book
Jaringan Operator
FITUR
DESKRIPSI PRODUKLayanan SMS yang bersifat 1 arah menggunakan Sender ID / masking (ALPHANUMERIC) sebagai tanda pengirim, seperti menggunakan nama perusahaan atau merk produk. Dengan memiliki sender ID, maka SMS yang dikirim akan lebih dipercaya oleh pelanggan.
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Mau cari barang? Macet? Sudah cek TOKOPEDIA? Pilihannya banyak,..BAAANYAK. Kunjungi : www.tokopedia.com
TOKOPEDIA
Ilustrasi SMS Broadcast >> Tokopedia
TOKOPEDIA
Web tools (www.)
Client, distributor, reseller
Kirim SMS
Konten SMS Broadcast dapat berupa :1. Greeting2. Info, tips produk3. Promosi4. Info Event5. Survey
Sender ID :
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SMS & MMS Profiling
Layanan iklan/promo melalui SMS / MMS dengan target penerima SMS / MMS yaitu pelanggan TELKOMSEL berdasarkan profil yang ditentukan oleh pengiklan.
Profile terdiri dari :Umur, ARPU, Jenis Kelamin, Lokasi/kota, Pengguna Data (GPRS/nonGPRS), Pengguna Kartu As/simPati, dan Pengguna Blackberry/non.
Jaringan Operator
DESKRIPSI PRODUK
Butuh barang? Mau keluar tapi panas & macet. Waktunya mal hadir di rumah anda. Sudah cek TOKOPEDIA? Pilihannya banyak,..BAAANYAK. Kunjungi : www.tokopedia.com
TOKOPEDIA
JakartaAll phone type>500 K
All gender30-50 Thn
SMS Image Video
TOKOPEDIA TOKOPEDIA
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SMS & MMS Location Based Advertising (LBA)
DESKRIPSI PRODUKLayanan iklan / promo melalui SMS / MMS menggunakan teknologi pelacakan lokasi dalam jaringan seluler. Target pengiriman SMS yaitu pelanggan TELKOMSEL di lokasi tertentu (> 1.500 lokasi) di hampir seluruh kota Indonesia.
Jaringan Operator
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Ilustrasi LBA >>
• Event Date (MALL PI) : • Sabtu, 26 Sept 2015, pkl 11.00-13.00 & 17.00-19.00 dikirimkan masing2 2000
SMS LBA dengan wording seperti disamping
Butuh barang? Mau keluar tapi panas & macet. Waktunya mal hadir di rumah anda. Sudah cek TOKOPEDIA? Pilihannya banyak,..BAAANYAK. Kunjungi : www.tokopedia.com
TOKOPEDIA
Event Date (MALL PURI ) : • Sabtu, 26 Sept 2015, pkl 11.00-13.00 & 17.00-19.00 dikirimkan masing2 2000
SMS LBA dengan wording seperti disamping
MALL
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NO QUOTA SMS PRICE/SMS
1 5.000-500.000 300
2 500.001-700.000 290
3 700.001-1.000.000 280
4 1.000.001-3.000.000 260
5 3.000.000 NEGONote : XL min 10.000 sms/ bln, min kontrak 3 bln
NO QUOTA SMS PRICE/SMS1 SMS LBA / PROFILING 6502 MMS LBA / PROFILING 2.600
SMS LBA / PROFILING TELKOMSEL
SMS BROADCAST ALL GSM
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