proposal of superstore
TRANSCRIPT
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7/28/2019 Proposal of Superstore
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Setting up a superstore
In the past, the people of Bangladesh used to do their shopping of different products from
different stores. They had to go to different places to purchase different stuffs hence they had to
spend more time and money and also had to deal with the hectic traffic. But now with the
emergence of superstores, life has become much easier for the people. A superstore is an
especially large retail store that serves as a one-stop shopping destination by offering a widevariety of goods that range from groceries to appliances. A superstore is also likely to offer
services such as a banking center, photo center, and automotive service center. For example,
many superstores allow consumers to buy groceries, have their photos developed, and eat lunch
while the oil is being changed in their vehicle.
Vision and mission statements:
Vision refers to mental image of future events. It is the formation of a mental image of
something that is not perceived as real and is not present to the senses. Our vision statement
outlines what we want to be, or how we want the world in which our venture operates to be. It
concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria.
Here, our vision is- To become the greatest superstore in our country by providing excellent,
efficient and unique products and services to people and at the same time maintaining a strong bond
with the new and existing customers.
Missiontells the fundamental purpose of our organization. It defines the customer and the critical
processes. It informs the desired level of performance. Creating a mission is one of the first actions an
organization should take. By defining a mission an organization is making a statement of organizational
purpose. Our mission is- To convert weakness into strength and threat into opportunities
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Company objectives:
1. Providing excellent service.2. Focusing on quality.3. Maintaining relationship with customers.4. Attracting new customers and retaining existing customers.5. Meet the needs and demands of the consumers.6. Maintaining superior position.7. Set realistic goals to attain maximum sales8. Carry out notable and effectual marketing policies
Target Market:
Our prime target markets are the upper and the upper middle class people of the Badhundhara,
Gulshan & Banani area as they are the frequent buyers and have the decision making authority.
We would run our promotion mostly in our targeted area.
Industry Analysis:
SWOT Analysis:
Strengths:
New shop in the market
Huge variety of items
Quality service
Soothing environment
Computerized cataloging and menu
Trained workforce
Credit card acceptance
Hygienic product for consumer safety
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Long-term relationship with customers
Weaknesses:
Less knowledge about the market
Not so new and exciting concept
Low initial start
Low promotional budget
Narrow targeted area
Opportunities:
Expansion in other areas of Dhaka city
Good relationship with the dealers
Huge local resources
Huge target market
Large offerings possible
Threats:
Existing competitors
Political instability
New market trends
Inflation
Uprising potential new entrants
Financial Analysis:
Investment: Initial investment of our 6 partner is 120,00,000 tk.(20,00,000 tk. x 6).
We take Bank loan of 80,00,000 tk. With 5% interest rate From commercial Bank
So our total capital is 200,00,000 tk.
Rent Cost Details:
We have to rent 3000 Sq.ft. free space for our superstore. So we have to pay 20, 00,000 Security
for renting the space. 50000 tk. per month rent. (Per sq.ft. 16.66 tk.)
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Interior decoration & equipment cost:
For the Interior decoration & equipment cost we estimated 40, 00,000 tk.
Transportation cost:
We have to buy 3 covered vans for our product purpose. So the estimated cost for the vans is
50,00,000 tk. (20,00,000 tk. X 1 & 15,00,000 tk. X 2).
Product cost:
Superstore has different kinds of product. So this is the major part of our investment. Initially we
invested 70,00,000 tk.
Marketing Cost: 15,00,000 tk.
Operation & Administrative Cost:
Manager --------------- 15,000 tk.
Supervisors ------------ 35,000 tk. (7000 tk. X 5)
Sales parsons ---------- 50,000 tk. (5000 tk. X 10)
Security Guards ------- 10,000 tk. (2500 tk. X 4)
Others ------------------ 10000 tk.
Total Operation & Administrative Cost is 1,20,000 tk.
Total cost of our project:
Particulates Total (TK.)
Fixed cost
Security money for the rent of the
space(Refundable)
20,00,000
Transportation cost 50,00,000
Interior decoration & equipment cost 40,00,000
Variable cost
Space rent 50,000
Product cost 70,00,000
Marketing Cost 15,00,000
Operation & Administrative Cost 1,20,000
1,96,70,000
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