proposal presentation prepared for akamai technologies 19 may 2005
DESCRIPTION
3Prepared for Akamai TechnologiesRDVO: Proposal Presentation Agency Profile Our work is rooted in creativity, driven by strategy, and focused on making interactive business more intelligent and effective. What We Do } Services + eBusiness Strategy + Research & Analytics + Design & Interface + Technology Applications DesignTechnologyStrategy & AnalysisTRANSCRIPT
Proposal PresentationPrepared for Akamai Technologies19 May 2005
2Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Agency Profile
3Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Agency ProfileOur work is rooted in creativity, driven by strategy, and focused on making interactive business more intelligent and effective.
What We Do
}Services+ eBusiness Strategy+ Research & Analytics+ Design & Interface+ Technology Applications
Design TechnologyStrategy & Analysis
4Prepared for Akamai TechnologiesRDVO: Proposal Presentation
ClientsFinancial Services
Berkshire MortgageCasimir CapitalCommonwealth FinancialDelta DentalFidelity InvestmentsFiduciary Trust Company
Consumer + RetailMeadWestvacoMP3i CorporationPolaroid CorporationSonesta CorporationStop & Shop Zink
Technology + Software
CMGiCuesolMazu NetworksSoftrax CorporationQuallaby CorporationVicor Corporation
Professional Services
AkibiaAquentCarma InternationalEssential DesignForum CorporationRadius Product Development
Healthcare + BiotechAbbott LaboratoriesAgencourt BioscienceGenomic Profiling SystemsGenzyme CorporationIHCISPHT Corporation
Education + Non-Profit
Course TechnologyISIDMarine Biological LaboratoryRobert ReichStop the HateTeam Approach
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Long-Term Relationships3+ Years
Abbott LaboratoriesAgencourt BioscienceSonesta MeadWestvaco
2 + Years
Polaroid CorporationAkibiaForum CorporationAquent
4+ Years
Fidelity InvestmentsVicor CorporationGenzymeMazu Networks
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Process and Methodology
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Tools & Applications
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Case Studies
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Vicor Corporation
With over 2000 employees around the globe, Vicor is one of the world’s largest suppliers of power conversion products and systems.RDVO Provides:+ eBusiness Planning & Strategy+ Implementation+ Measurement & Analytics
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Vicor Corporation
Strategic Deliverables:+ Competitive Analysis+ User Profiling+ E-Business Architecture+ Strategic Roadmap
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eBusiness Implementation
Globalization
Online TrainingInteractive Tools
Product Launch Campaigns
Value-Added Content
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Ongoing Measurement & Support
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Akibia Infrastructure Management
Akibia is a global provider of IT infrastructure services and solutions. RDVO Provides:+ User Profiling and Persona+ Theme Lexicon for SEO+ Implementation
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Akibia – Strategic Planning
Comprehensive Competitive Analysis
Detailed Persona Development
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Theme LexiconsRecommend
Keyword Overture # Google Click KEI Compete Service Technology IndustryXXX data center design 489 4.6 0.095 6050 XXXX data center migration 112 0.1 0.184 781 XXXX financial IT services 201 1.2 0 413 X XXXX information security audit 164 0.7 0 2410 XXXX infrastructure management services 249
0.40 7310 X
XXX integrated hardware support 28 0.1 0 316 XXXX it infrastructure outsourcing 98 0.2 0.118 2450 XXXX it security consulting 123 0.7 0.044 3870 XXXX it security training 180 1.6 0.038 4390 XXXX managed IT services 125 0.8 0.038 5140 XXXX network management outsourcing 67
0.20 982 X
XXX network monitoring service 107 0.3 0.004 2570 XXXX network server management 52 6.8 0 711 XXXX network software audit 152 1.6 0.055 73 XXXX outsourced IT support 92 0.1 0 2110 XXXX pc network management 129 11 0 3070 X XXXX security certification training 43
0.40 1050 X
XXX technology asset management 16341.5
0.005 6920 X
XXX firewall design 98 0.6 0 8500 X XXXX IT Services outsourcing 285 0.8 0.041 2920XXX network services audit 43 0.1 0 49 XXXX check point training 56 0.2 0 739XXX enterprise network management 166
1.30.007 6600 X
XXX it outsourcing company 122 0.2 0 3640 XXXX it security system 50 0.8 0 615XXX global it outsourcing 26 0.1 0.081 6540 X
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Akibia
Directory Listings
User Referrals (on-site)
Search Engine Optimization
Banner Campaigns
Pay-for-Click+
Paid Inclusion
EmailMarketing
Traffic Building
= Passive
= Direct
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DentaQuest
DentaQuest is the administrative arm of Delta Dental, one of the country’s largest providers dental benefits.RDVO Provides:+ Workflow planning+ Intranet development+ Process & info management
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DentaquestDentaQuest Intranet
Homepage
OFFICES
Boston
Mid-Atlantic
DORALNET(Diag2)
DEPARTMENTS
Human Resources
Marketing
NEWS & ANNOUNCEMENTS
Current
Archive
Events
Newsletters
WEB TOOLS AND FORMS
Online Forms
Tracking
Productivity
Tools
SecID: 2.1 SecID: 2.2 SecID: 2.3 SecID: 2.4
Others
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Complete Branding and Development
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Project Approach
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Product + Software UI Example ClientPhase I: Discovery
Goal:Evaluate current state of Akamai.com and define external and internal user requirements. Deliverables:+ Review of provided survey data+ Competitive analysis & SWOT+ Comprehensive review of current site usage+ Discovery document and presentation
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Phase II: Implementation ApproachGoal:Craft near-term strategic plan designed to help Akamai improve and extend online presence.Deliverables:+ Implementation recommendation+ ROI assessment+ Trend analysis+ Conceptual storyboard
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Phase II: Conceptual StoryboardGoal:We will create a storyboard presentation that will visually and tactically represent possible implementation directions.
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Phase III: Long-Term VisionGoal:Distill Phase I and II findings into a compelling plan for long-term success
Deliverables:+ Proposed plan for each property+ Visual timeline+ Prioritized plan+ High-level cost and time assesssment.
25Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Traffic Building
Directory Listings
User Referrals (on-site)
Search Engine Optimization
Banner Campaigns
Pay-for-Click+
Paid Inclusion
EmailMarketing
Traffic Building
= Passive
= Direct