protein infographic

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DUPONT NUTRITION & HEALTH Protein-fortified food & beverage market opportunities Protein is a macronutrient that is growing in appeal and demand in today’s market. Consumers of all ages recognize its benefits in muscle health, weight and energy management and actively seek it in the foods they buy. PROTEIN PROTEIN IS IN DEMAND 1 of consumers try to consume a certain amount or as much protein as possible daily. CONSUMERS RECOGNIZE PROTEIN’S MANY BENEFITS 1 WHO’S FOCUSED ON PROTEIN: MILLENNIALS, EDUCATED CONSUMERS, WOMEN 50% Very important/somewhat important: 91% 87% 76% 72% 63% Protein in diet Builds muscle Recovery from exercise Feel full Weight loss of Millennials claim to be focused on increasing protein. 2 (age 18-29) of Millennials use protein powders once a week or more. 2 of consumers consider protein when making decisions about food purchases, with women and highly-educated consumers indexing higher. 3 58% DuPont Nutrition & Health offers a wide range of soy proteins — plant-based, high-quality and economic proteins with proven health benefits. Find out how you can capitalize on today’s market opportunities in protein at www.danisco.com/protein PLEASE CONTACT US AT WWW.FOOD.DUPONT.COM OR CALL TODAY AT 800.325.7108 Copyright © 2015 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo, DuPont™ and all products denoted with ® or ™ are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliated companies. SOURCES: 1 International Food Information Council Foundation, 2014 Food & Health Survey 2 “An In-Depth Look at Consumer Views on Protein & Carbohydrates,” Health Focus International, September 2014 3 IFIC, 2013 & 2014 Food & Health Survey CONSUMERS ARE LOOKING FOR “HEALTHY” SOURCES OF PROTEIN 2 CONSUMERS BELIEVE IT IS IMPORTANT TO CONSUME PROTEIN THROUGHOUT THE DAY 2 38% 62% 82% 18% 48% 52% 74% 76% 26% 24% 39% 61% Not important Extremely important Early morning: Mid-morning: Mid-afternoon: Afternoon: Evening: Late evening: 72% Assess the healthfulness of a protein based on its source 46% Prefer to consume a combination of proteins, plant- and animal-based 30% Have no preference where their protein comes from, as long as they get enough ?

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Page 1: Protein infographic

DUPONT NUTRITION & HEALTH Protein-fortified food & beverage market opportunities

Protein is a macronutrient that is growing in appeal and demand in today’s market. Consumers of all ages recognize its benefits in muscle health, weight and energy management and actively seek it in the foods they buy. PROTEIN

PROTEIN IS IN DEMAND1

of consumers try to consume a certain amount or as much protein as possible daily.

CONSUMERS RECOGNIZE PROTEIN’S MANY BENEFITS1

WHO’S FOCUSED ON PROTEIN: MILLENNIALS, EDUCATED CONSUMERS, WOMEN

50%Very important/somewhat important:

91% 87% 76% 72% 63%Protein in diet Builds muscle Recovery from exercise Feel full Weight loss

of Millennials claim to be focused on increasing protein.2(age 18-29)

of Millennials use protein powders once a week or more.2

of consumers consider protein when making decisions about food purchases, with women and highly-educated consumers indexing higher.3

58%

DuPont Nutrition & Health offers a wide range of soy proteins — plant-based, high-quality and economic

proteins with proven health benefits. Find out how you can capitalize on today’s market opportunities

in protein at www.danisco.com/protein

PLEASE CONTACT US AT WWW.FOOD.DUPONT.COM OR CALL TODAY AT 800.325.7108

Copyright © 2015 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo, DuPont™ and all products denoted with ® or ™ are registered trademarks or trademarks of E.I. du Pont de Nemours and Company or its affiliated companies.

SOURCES: 1 International Food Information Council Foundation, 2014 Food & Health Survey 2 “An In-Depth Look at Consumer Views on Protein & Carbohydrates,” Health Focus International, September 2014 3 IFIC, 2013 & 2014 Food & Health Survey

CONSUMERS ARE LOOKING FOR “HEALTHY” SOURCES OF PROTEIN2

CONSUMERS BELIEVE IT IS IMPORTANT TO CONSUME PROTEIN THROUGHOUT THE DAY2

38%

62%

82%

18%48%52%

74% 76%

26% 24%

39%

61%

Not importantExtremely important

Early morning: Mid-morning: Mid-afternoon:Afternoon: Evening: Late evening:

72%Assess the healthfulness of a protein based on its source

46%Prefer to consume a combination of proteins,

plant- and animal-based

30%Have no preference where their

protein comes from, as long as they get enough

?