prototyping a service
TRANSCRIPT
Clizia Welker Strategic designer & Project manager @ FUSE* INTERACTIVEDaniele Iori UX designer & Researcher @ LOLAETLABORA
Global Service Jam Rome 2017
SERVICE PROTOTYPINGCome si prototipa un servizio?
Clizia Welker Strategic designer & Project manager @ FUSE* INTERACTIVEI DO workflow optimization, project management, facilitation, service design
OTHER social innovation, design for all, start-up, nature, yoga
fusefactory.it bestiacce.com
Daniele Iori UX designer & Researcher @ LOLAETLABORAI DO user research, interaction design, service design
OTHER themixxie, fablab, start-up, science fiction, journalism
lolaetlabora.com
SERVICE PROTOTYPING Come si prototipa un servizio?
Global Service Jam Rome 2017
Global Service Jam Rome 2017
Prototipare un prodotto: perché?
SERVICE PROTOTYPING Come si prototipa un servizio?
Global Service Jam Rome 2017
Prototipare un prodotto: perché?
“A prototype is an embodiment of your idea. The act of creating forces you to ask questions and make choices. It gives you something you can show to and talk about with other people.”
- Tom and David Kelley, IDEO
Inoltre:
Prototipare e testare - rapidamente e iterativamente - per apportare continui miglioramenti nell’idea da testare.
SERVICE PROTOTYPING Come si prototipa un servizio?
Lo stesso vale per i servizi.
SERVICE PROTOTYPING Come si prototipa un servizio?
Global Service Jam Rome 2017
Desktop walkthrough Roleplay
Desktop walkthrough Roleplay
Paper prototypingStoryboard
Global Service Jam Rome 2017
SERVICE DESIGN Come si prototipa un servizio?
Quando?
Global Service Jam Rome 2017
SERVICE DESIGN Come si prototipa un servizio?
“Build to think and test to learn.” — Hasso Plattner Design School at Stanford
Quando?
Global Service Jam Rome 2017
Caso di studio
Global Service Jam Rome 2017
Global Service Jam Rome 2017
Global Service Jam Rome 2017
Global Service Jam Rome 2017
http://bit.ly/lolhostel-video
Global Service Jam Rome 2017
Global Service Jam Rome 2017
Learn by Doing Kit 10 libri pratici per concretizzare le idee
Pretotyping (PDF)Alberto Savoia
Pretotyping@work (PDF)Jeremy Clark
Validating product ideasTomer Sharon
DisruptLuke Williams
Sketching User Experience: The WorkbookGreenberg, Carpendale, Marquardt, Buxton
Value Proposition DesignOsterwalder, Pigneur, Bernarda, Smith, Papadakos
Partire leggeri, Il metodo Lean StartupEric Ries
The Field Guide of Human Centered Design (PDF)IDEO.org
The Back of the NapkinDan Roam
Understanding ComicsScott McCloud
Global Service Jam Rome 2017
SERVICE DESIGN Come si prototipa un servizio?
GRAZIE!domande?
Global Service Jam Rome 2017
SERVICE DESIGN Come si prototipa un servizio?